It is estimated that 200 million people will travel on May Day or will usher in the "hottest May Day Golden Week in history".

Tomb-Sweeping Day, which has just passed, has ushered in the first tourism boom. Judging from the lively scenes in the current tourism market, "the hottest May Day Golden Week in history" may be coming soon.

Nearly three weeks before the May 1 Golden Week, the big data of merchants on Ctrip platform has highlighted the outbreak trend of May 1 tourism. As of April 14, compared with the same period on April 20 19, the orders for booking air tickets, hotels, tickets and car rental through Ctrip during May Day have achieved positive growth of 23%, 43%, 1 14% and 126% respectively. The tourism market has really ushered in an outbreak opportunity.

May Day tourism is expected to reach 200 million person-times.

After the Qingming test, May Day is expected to reproduce the grand occasion of the previous Golden Week. Recently, at the press conference held by the State Council Joint Prevention and Control Mechanism, Wu Zunyou, an expert from China CDC, said that with the Ruili epidemic under control, China has returned to the situation where there are no locally transmitted cases, and suggested that you go out more during the May Day holiday. Dai Bin, president of china tourism academy, said that the second quarter is a traditional tourist peak season, which includes three public holidays, namely Qingming, May Day and Dragon Boat Festival, which is likely to become a strategic turning point in the fight against the epidemic.

Fang Zeqian, an industry analyst at Ctrip Research Institute, said that with the effective control of the domestic epidemic and the attitude of government departments to continuously liberalize travel restrictions, encourage and promote the development of tourism, the upcoming May Day holiday is expected to usher in an "explosive journey", and the long-lost "conformity" will return again!

23%, 43%,114%,126%. Judging from the sharp increase of Ctrip's orders for air tickets, hotels, tickets and car rental on May 1 compared with 20 19, the number of tourists on May 1 this year is expected to exceed 20 19.

The 5 1-5-day extended version mode has detonated the long-accumulated demand for medium and long-distance travel. Inter-provincial tourism will usher in a big outbreak during the May Day holiday. Judging from the current tourism registration, the May Day tour is mainly inter-provincial long-distance tour, and about 70% of the people choose inter-provincial tour. Different from last year, the popularity of parent-child travel has climbed. At present, more than 30% of Ctrip's customers have become parent-child families, an increase of 10% over last year.

Air ticket prices are rising, and it is hard to get an economy class ticket for multiple flights.

How hot is the May Day Golden Week tour? Judging from the booking situation of Ctrip air tickets, the economy class of some flights on May 1st has been sold out. Air ticket orders have exceeded the same period of 20 19, with an increase of 23%. The average price of economy class air tickets on May 1st is 102 1 yuan, which is 20 19 higher than the average price.

Shanghai, Beijing, Sanya, Guangzhou, Chengdu, Chongqing, Xi, Xiamen, Hangzhou and Shenzhen rank among the top ten tourist destinations. Judging from the growth of air ticket orders, Yangzhou, Zhoushan, Beihai, Dunhuang, Enshi, Haikou and Sanya have become dark horse destinations on May 1 this year. The air ticket orders of Yangzhou, Zhoushan and Beihai increased by 20 179%, 142% and1/6 respectively.

70% tourists choose to travel across provinces, and migration tourism returns.

The holiday on May 15 further stimulated the enthusiasm for long-distance travel across provinces. The plan of 9 days off for 3 days provides unlimited imagination for those who plan long-distance travel. Ctrip data shows that more than 70% of adults choose to travel abroad during the May Day holiday. The grand occasion of "immigrant tourism" in the Golden Week may reappear.

Judging from the group tour, as of April 14, the number of people who booked the May 1 inter-provincial group tour through Ctrip platform increased nearly 6 times compared with the same period in April (including Tomb-Sweeping Day).

In different years, the inter-provincial tour focuses on the way to join the group. It is also very popular to rent a car and drive across provinces on May 1 this year. Compared with the same period of 20 19, at present, the car rental orders for May Day trips have increased by 126%, of which nearly 90% are inter-provincial demand. Sanya, Chengdu and Haikou rank among the top three popular destinations, and the number of car rental orders in northwest China, Xinjiang and Tibet shows an "amazing" growth trend. Car rental orders in Xining, Yinchuan, Kashgar, Urumqi and Lhasa increased by 20 198%, 27 1%, 500% and 367% respectively.

When the restrictions on scenic spots are relaxed, the lively "scenery" will reappear.

On the premise of continuous improvement of epidemic prevention and control, Shanghai, Sichuan, Zhengzhou and other places have introduced policies to cancel the current restrictions in scenic spots, and travel restrictions have further disappeared. The May Day scenic spot will reproduce the lively "grand occasion". According to Ctrip data, as of April 14, the number of people who booked tickets for scenic spots through Ctrip increased 1 14% compared with 20 19. The booking period of scenic spot tickets is short, and it is expected that in the next week or two, ticket booking will usher in an explosive growth period.

In terms of tourism themes, theme parks, animal and botanical gardens, museums, exhibition halls and architectural humanities are the most popular types of scenic spots during the May Day holiday. At present, the ten most popular scenic spots are: Shanghai Disney Resort, the Mausoleum of the First Qin Emperor (Terracotta Warriors), Guangzhou Chimelong Wildlife World, Zhuhai Chimelong Ocean Kingdom, Chengdu Giant Panda Research Base, Weizhou Island, Longmen Grottoes, Zhangjiajie National Forest Park, Gulangyu Island and Hengdian Film and Television City.

"Hotel tourism" continues to lead the new trend of tourism.

Continuing the upsurge of "hotel tourism" in Tomb-Sweeping Day, the booking situation of Wuyi Hotel is even more gratifying. Ctrip data shows that the current hotel order volume has increased by 43% compared with 20 19, and many high-star hotels are hard to find a room. The average price of hotel orders rose, exceeding the average price of 20 19 in the same period.

Sanya Atlantis Hotel, Moganshan Kaiyuan Senbo Resort Park, Huzhou Longzhimeng Animal World Hotel, Hangzhou Kaiyuan Senbo Resort Hotel, Shanghai Toy Story Hotel, Sanya Tianyu Resort Hotel, Zhuhai Chimelong Penguin Hotel, Chimelong Hotel (Guangzhou Chimelong Wildlife World Store), Yangjiang Beiluo Secret Resort Hotel and Beidaihe Xanadu Binhai Resort Hotel are among the top 510 hotels.

It is worth mentioning that thanks to the rich theme activities and cultural experience of Gaoxing Hotel, the hotel has gradually become a tourist destination. Judging from the hotel booking trend of Ctrip platform, during the May Day period, orders for 4-and 5-diamond high-star hotels accounted for more than 50%, and more and more tourists were willing to buy high-quality travel services from high-star hotels.

Quality leisure tours were popular, and private groups increased by 53.3%.

If you want to be lazy, don't want to do it yourself, and want to enjoy a private trip with a group independently, then choosing a private group is perfect. The epidemic situation has accelerated the scale development of private groups. Taking the family as a unit, the private group with a single group car has led the recovery and growth of the group market, and also verified the huge market potential of high-end demand returning to China.

According to Ctrip data, the number of people who signed up for private groups on Ctrip platform during the May Day holiday increased by 533% compared with 20 19, and the per capita expenditure was 4,800 yuan, an increase of more than 30% compared with 20 19. Among them, the number of people who signed up for the private group of 5 diamonds accounted for 76%, which was more than four times higher than the number of high-end consumer tourists in 5 diamonds in 2065438+2009.

It is understood that Ctrip has increased its investment in R&D and the production of private group products this year. This year, more than 100 private group suppliers were added to the self-operated business, and the number of private group products on the whole platform increased by 15.7 times. According to the Analysys report, quality leisure tourism represented by high-star hotels and boutique private groups will surpass the field of mass leisure tourism in 2024, and its market scale will reach 3.8 trillion yuan (0.6 trillion US dollars) in 2025.

Ctrip launched a "travel blind box" and a two-city tour on May Day, opening up new ways of playing.

What's new in May Day holiday? In the hot background of long-distance travel, Ctrip will create the scene inspiration for users to travel in two cities, launch a variety of products, and provide tourists with the best route choice for travel in two cities. It is worth mentioning that Ctrip is the first to promote the wine+machine blind box package. Starting from April 19, customized travel blind boxes in more than 20 cities across the country will be sold at the upper limit of Ctrip platform. Blind box users with purchase prices of 699, 999 and 1299 respectively will receive one-night accommodation in selected hotels, and they will also receive air ticket subsidies after successful booking.

During the May Day period, in Hainan, which is crowded with people, tourists can also explore different experiences of tourism and music, book tickets for music festivals under the modern sky through Ctrip, participate in posting activities in the RV camping area of Ctrip community, and get gifts. Whether it is young hip hop "Hainan Wanning Riyuewan M_DSK Music Festival"; Or take your baby to the "Little Strawberry Parent-child Music Festival", which is a middle-class parent-child orientation and can bring fresh, interesting and unparalleled experiences to tourists.

Article source: China Daily Network