What is Chinese "wild luxury"

The original text on the Internet is for reference

If you are in a five-star hotel chain and look up, there are mountains and rivers like a paradise displayed in front of the window, then there is no doubt that you are staying in a "wild luxury hotel".

In South Africa, Malaysia, Maldives, China and Tibet, etc., in those most unexpected wild places, the designers have created amazing accommodation conditions: comfortable King Size queen bed (American double bed), a bubble bath on the roof overlooking the starry sky, a SPA or high-quality catering ...

"Experiencing a unique experience in a unique place" is the art of life for Europeans. Wild luxury hotel just meets the traveler's desire to combine "wild" with "luxury".

luxury on the roof of the world

St.Regis, the exclusive brand owned by Starwood, also opened St. Regis Lhasa Resort Hotel in Tibet, truly putting "unprecedented luxury" on the roof of the world. As the general manager of Lhasa Rui J Hotel, Four Points by Sheraton Lhasa and the Westin Xi 'an, Magdi Annis told many unknown stories and experiences of wild luxury hotels.

Open the room of St. Regis Lhasa, open the panoramic curtain, and you will find yourself facing the snowy mountains soaring into the sky. "Many guests don't know what kind of hotel they are in at first, but some special locations will give you a magnificent scene that is completely suitable for marriage proposal. The lobby of the hotel makes guests think that the 45-degree direction on the right side of the hotel is the Potala Palace, which has become an impressive angle for many guests. " Annis said.

Of course, the wild luxury hotel not only brings visual appeal, but also touches the soul. "The decoration of the hotel makes people completely unable to stop the camera in their hands. We commissioned artists to draw a map of Lhasa; Explain the costumes and jewelry in Tibetan areas; Please give a speech by Tibetan monks; The 3-meter-high photographic wall depicts the four seasons in Tibet and the scene of worshipping at Jokhang Temple. Whether the room is 61 square meters or 35 square meters, you can feel that you are in Tibet, not in other parts of the world. "

In the presidential suite of Wild Luxury Hotel, customers will have their own private kitchen and cook their favorite dinner. Of course, plenty of fresh ingredients have been prepared in the cupboard and refrigerator. The second bedroom, oak walls, floor panels and antique decorations of the room seem to have gone through decades or even hundreds of years. A private reception can be held on the 15-square-meter balcony. You can have breakfast on the balcony of the master bedroom in a silk robe the next morning. The breakfast overlooking the Potala Palace should be absolutely "very Tibetan".

The test behind glamour

On the land with the purest environment, a palace-like hotel suddenly appeared. Many environmentalists suspect that they are the source of pollution in these virgin lands. Therefore, at the beginning of the construction, Wild Luxury Hotel insisted that the appearance of the hotel must be integrated with the natural environment, and green hotels should be opened on the basis of sustainable development. St. Regis Lhasa Resort is the winner of the Golden Leaf Award of China National Green Hotel. The hotel has taken enough measures to ensure that carbon emissions are minimized as much as possible: most of the sources of ingredients come from fruits and vegetables planted within a radius of 2 kilometers; Using solar energy to supply 1% heat and electricity; The motorcade that transports materials back and forth uses hybrid power, diesel, turbocharging and other power, reducing carbon emissions by 4%.

"How to make the local people recognize and help the hotel requires good communication with local residents, so we set up a Starwood class." Annis said, "45% of the employees are from local Tibetans or various regions in Tibet. They are all from the Starwood class of Lhasa Normal University and Tibet University. The hotel provides all kinds of training in reception and service to the students in the class without any charge. "

Annis also pointed out that the operation of any wild luxury hotel is not as simple as it seems, and it takes great determination to invest and operate the whole hotel. The first thing to deal with is the source of materials. In any big city, it's not a big problem that you want to eat seasonal dishes or seafood, but for wild luxury hotels with inconvenient transportation, the ability to cope with "making the hotel look the same as in modern cities" requires extremely careful arrangements. For example, in Reggie, Tibet, if heavy snow blocks the mountain road where goods are transported, the whole timetable and menu will be readjusted. In addition, the maintenance of the machine is also very challenging. Reggie in Lhasa, Tibet has always used two systems, one for operation and the other for backup. If the boiler breaks down, the manufacturer or service center needs to send a maintenance engineer, and the machine will stagnate for two days instead of 3 minutes. Therefore, the hotel has a backup unit to ensure that the business will not be affected.

China wild luxury

Luxury is even commonplace today. So what is luxury? It is not necessarily connected with wealth. Only when you do something unique can your luxury be truly defined. So the wild luxury hotel is extended to the most natural state under this definition.

Yasunari Kawabata once wrote this for a hotel in Hiragi, Kyoto: "On a drizzly afternoon in Kyoto, I sat by the window and watched the rain fall, and time seemed to stand still. It is here that I clearly realized that the feeling of tranquility belongs only to ancient Japan. " Perhaps there was no concept of wild luxury hotel in Kawabata Yasunari's time, but in any wild luxury hotel, every guest may sprout such poetry more or less. Here, you are both a passer-by and a host.

Annis thinks that China is not only suitable for opening wild luxury hotels, but also has a good consumption trend. At present, in addition to the St. Regis Resort in Tibet, Sheraton and Westin will open two resorts in Changbai Mountain Winter Sports Center.

He said: "Adventure and wilderness travel started very early abroad, so countless business giants, including the boss of Virgin Group, will be full of curiosity and tireless motivation for adventure travel. But in China, the adventure and wilderness tourism market is still in its infancy. " But with the growth of wealth and the desire for an adventurous lifestyle, Annis believes that China has great potential hidden.