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There is no cold winter in Guangdong, but the Chinese auto market wants to get out of the cold winter.

Standing outside the Pazhou Complex with an average temperature of 25℃, you can see the warm sunshine when you look up. The annual Guangzhou Auto Show arrived as scheduled, even two days earlier than in previous years.

"So soon, we will see you again."

Chengdu in July, Beijing in September, and Guangzhou in November.

Affected by the epidemic, this year's three large-scale domestic auto shows have been "crowded" together. The bi-monthly auto show schedule has been overdrawn not only by the "force" of each car company's new car launch. ”, as well as the freshness of the exhibition for the audience.

However, as the "finalist" of the year's auto market, it is also the vane for the coming year's auto market. The Guangzhou Auto Show, which "connects the past and the future", has still become an arena for various car companies to compete, especially in the ill-fated... The bad year 2020 also tells the story of "rebirth and hope".

"Whoever wins South China will win the world."

This is the consensus reached among car companies over the years.

Guangdong’s car ownership has always ranked first in the country, and the total car sales in the Pearl River Delta region, represented by Guangzhou, has long accounted for half of the country’s total sales. The radiation ability of surrounding cities cannot be underestimated in the auto market, and is even slightly better than Beijing and Shanghai.

However, in the early years, because various car companies generally adopted the national "one game of chess" strategy, all regional policies were mostly the same. This operating method has been tried and tested in many regions across the country, but it seems to be ineffective in Southern China. Not that easy to use.

The long-term "inaction" of European, American and French models in South China has allowed Japanese car companies to consolidate their dominance, with a market share of more than 50% for a long time, and they exclusively enjoy the dividends of the South China market.

However, in recent years, due to various subjective and objective factors, Japanese cars in China have been in a downturn. Japanese car companies are racking their brains on how to protect the "main position" of the South China market.

In the past 12 months, Toyota, Honda and Nissan have continued to shift their focus to China.

Feilv Auto's review shows that in 2020, Toyota chose to divide its Chinese business separately and strengthened cooperation with its two major partners, FAW and GAC. It also formally signed cooperation agreements with CATL and BYD; Honda It plans to introduce more electrified products in China, and cooperates with Chinese IT companies such as Alibaba to accelerate the development of the third-generation Honda? CONNECT smart navigation interconnection system; Nissan will introduce the latest e-POWER extended-range power system and other five major technologies China.

At this auto show, whether it is new models or exhibition hall layout, the Japanese brand can be said to be "well-intentioned." Guangqi Honda and Dongfeng Honda have begun to comprehensively accelerate their electrification strategies. Guangqi Honda's first The pure electric sedan EA6 was unveiled, and Dongfeng Honda also launched its second pure electric SUV? M-NV. The price is 149,800-159,800, and the origin of the joint venture brand is obviously to demand volume from the market!

Dongfeng Nissan even moved the track to its booth and "resurrected" the tree in the background of the concept car. It can be said that this immersive experience is extremely strong and builds a real, natural and vital future smart mobility world for consumers.

Of course, in addition to focusing on electrification, which is their strong point, Japanese car companies are also continuing to promote the rejuvenation of brands, especially in the mid-to-high-end car market where market share is gradually shrinking. Young consumers in South China have become their "New" goals.

However, while the Japanese camp continued to build a "moat" in South China, the belated predators from all directions were also "awakening" and accelerating their march south to attack cities and plunder territory.

For example, Mercedes-Benz brought one world premiere and 10 new cars to the market, which is enough to prove the charm of the South China automobile market. Brands such as BMW, General Motors, and Hyundai have also brought intensive launches of multiple new cars.

It is worth noting that Volkswagen has also prepared a "killer" this time. A huge ID is hung on the Volkswagen booth in Hall 6.1, declaring Volkswagen's inner determination to challenge Japanese hybrids in the South China market.

In addition, Japanese brands focus on "defending the city", and a large part of their motivation comes from the increasing pressure of Chinese brands.

For domestic independent brands, compared with the moat of strong foreign investment, learning from Japanese brands in lean manufacturing has been a long-term theme. Whether it is Great Wall, Geely or Chery Changan, targeting Japanese brands is one of the major stage goals of corporate operations.

"New technology, new life".

This year’s slogan once again continues last year’s.

Everything is getting “newer”. In this turbulent era, car companies are looking for new opportunities.

Today, with the continuous innovation of technology, the automobile industry is constantly breaking through its inherent boundaries, and the automobile industry chain is also constantly being restructured. The economic cycle centered on automobiles is becoming larger and larger, and the needs of automobile consumer groups are becoming more and more diversified.

To put it bluntly, electrification and intelligence have become the "killer" weapons in the second half of the automotive field.

Because of this, the major car companies at this Guangzhou Auto Show were particularly active.

BMW’s first pure electric SUV model iX3 is officially launched. This is also BMW’s first pure electric SUV. The new car uses fifth-generation eDrive electric drive technology, with a comprehensive cruising range of 500 kilometers, officially launching the BMW i brand. The era of large-scale product layout.

Volvo Cars’ first pure electric model, the XC40 RECHARGE, was also officially launched at the Guangzhou Auto Show. The new car uses a dual-motor power system with a cruising range of 400km~450km.

In terms of independent brands, BYD launched a new A+ class sedan "Qin PLUS". Qin PLUS is equipped with BYD's latest DM-i super hybrid technology achievement - Xiaoyun plug-in hybrid dedicated 1.5L high-efficiency engine. It is specially built for DM-i super hybrid technology and is developed with the goal of achieving ultra-low fuel consumption and thermal efficiency. As high as 43%, the engine can also bring excellent NVH performance, and the product is fully improved.

In recent years, new car-making forces that have emerged suddenly are also the focus of attention that cannot be missed at the auto show. They are not only at the forefront of electrification, but also have "skills" that cannot be underestimated in terms of intelligence.

As a representative of new car-making forces, Xpeng Motors Chairman He Xiaopeng said at the Guangzhou Auto Show that next year he will be the first to launch the world's first mass-produced smart car equipped with lidar to speed up the upgrade of autonomous driving software and hardware systems. speed.

Of course, intelligence is not exclusive to new energy vehicles. Fuel vehicles are also actively exploring the field of intelligence. From entering the car without any sense, to 100% voice interaction, and then to self-learning, Changan Automobile’s UNI-K debuted for the first time and it is eye-catching. UNI-K has a FACE ID system with SONY high-definition camera and cloud database, which can proactively identify car owner information. In addition, the high-end intelligent driving assistance system can automatically follow the car and provide AR real-life navigation.

It is worth mentioning that in the current era of intelligent technology, cars are closely integrated with technology and digital. Just like Xingrui released a FOTA upgrade 20 days after its launch, Focus and Golf both position themselves as digital sports mid-size cars. They look forward to shaping their products in a way that young people are more willing to accept, and they even do not hesitate to put smartphones in their cars.

In addition, automobile-centered intelligent networking has also led to the rise of many peripheral industries. At this Guangzhou Auto Show, high-tech companies such as Huawei, Tencent, and iFlytek cooperated with car companies The latest scientific and technological achievements such as artificial intelligence, voice interaction system, and intelligent network connection were unveiled one after another.

In fact, every auto show is a mirror for car companies. It reflects the current survival status of major car companies and a certain attitude towards the future.

Today, the Guangzhou Auto Show has not yet ended, and there are still more than 30 days of "remainder" in 2020. However, in this battlefield without smoke, next year's road map seems to have been outlined in advance.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.