1st Anniversary Store Celebration Event Plan_1st Anniversary Event Planning Plan (2)

Shopping mall first anniversary activity plan

1. Activity time: December 1 to December 25, 20__

2. Purpose of the activity:

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1. By planning overall promotions, we will further promote the corporate image, enhance the company's visibility and credibility, lay the foundation for Renrenle to take root in the northwest region, and expand its influence.

2. Through entertainment and diversified promotional activities, stabilize fixed consumer groups in the community, attract consumers around the business district, and trigger the purchasing desire of potential consumer groups.

3. Through a series of store celebration activities, we can more effectively deepen the emotional communication with the people in the community and promote everyone's enjoyment of low prices and excellent services.

4. Take the store celebration as an opportunity and market-oriented to promote the Renrenle brand.

3. Target audience: customers and employees

4. Slogan for the event:

1. Warm congratulations to Renrenle Xi’an Shopping Plaza on its first anniversary

2. Everyone is happy to get together and celebrate the first anniversary of ***

3. Everyone is happy to thank the people in the community for their support and love

4. We will continue to create a more brilliant tomorrow< /p>

5. Care starts from every detail, and the service is perfect

6. We are making progress every day and every year

7. Thousands of high-quality products, excellent products Value for money

8. Everyone is happy by your side, and you are in everyone’s heart

9. Celebrating the Double Festival, everyone is happy to give you many surprises

10. Christmas Carnival night, endless craziness and endless surprises

5. Event arrangements

1> Off-site layout

1.2M_2.4M billboard at the entrance to promote store celebrations, Christmas activity content

Thermal transfer banners 5.5M_90M are hung above the elevators on the first, second and third floors, and 90CM_7M banners are hung outside the venue. Content: Advertising slogans

Both sides of the door are made of flower arrangement art The adult logo further expands the VI effect.

The inside of the door is also made with flower arrangement art and creative fonts to liven up the atmosphere. The content: I am one year old. 12 airborne balloons_10 days*** total 840 yuan_10 days, cost 8400 yuan

2> On-site decoration (cost: 3000 yuan)

At the entrance, The two greeting ladies from the Operation Management Department wore ribbons with the words "Renren Le Store Celebrating the First Anniversary" written on them.

The entrance hall has a flower ball as the center, with a warm-toned cloth extending to the surroundings

A Christmas tree and Santa Claus are arranged at the entrance, and the big tree at the measurement office is covered with colorful star lanterns, Christmas gifts, colorful balls, etc. Santa Claus patterns are pasted on the glass, and snowflakes and candles are sprayed on the glass to decorate the glass. Replace the hanging flags, design a creative pattern, decorate the main passage with store celebrations and Christmas-themed lanterns, and add red cloth to enhance the atmosphere

The elevator on the first floor of the second floor is decorated with cloth. Wave type

Other areas are specifically adjusted and standardized to give people a new feeling

6. Publicity methods:

1. Media publicity;

Choose Xi'an TV station, which has the highest ratings in Xi'an, to insert 15-second commercials during prime time, three times a day, and broadcast in three time periods.

(***Broadcast for 10 days) Cost: 24,000 yuan One-year store celebration activity plan

1. Activity theme

Six surprises and endless joy - __ Supermarket’s first-anniversary brilliant celebration

2. Event Time

June 25th - July 6th

3. Promotional Policy

1. Same birthdays Laugh, get a cake when you enter the store (the first 300 people to enter the store on July 2 will receive a cake)

2. Free Coke (300 cans of Coke will be distributed in different forms every day from 2 to 4)

3. Shopping TV lottery (July 2nd to July 4th, if you purchase a single ticket of __ yuan, you will be given a lottery ticket. No accumulation and no division. Participate with the lottery ticket. 2-4 days at 16:00 every day. 00 lottery, only for emerging stores)

4. Auction of super-value products for 10 yuan (various super-value products will be auctioned starting from 10 yuan on the 2nd to 4th, and then the price will be increased in units of 5 yuan each time) Can be an integer multiple of 5, only for Xinxing stores)

5. Add excitement to the Snow Beer Contest (the Snow Beer Contest will be held at the event site every afternoon from the 2nd to the 4th, divided into group matches and finals)

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6. There is a surprise in the shopping ticket (the lucky ticket number will be announced at the event on the 2nd-4th day, and shoppers who enter the store during the event will have the opportunity to receive a mysterious gift)

4. Prize setting and lottery tickets

Prizes: 3 first prize winners will draw a 32-inch LCD TV worth 2,990 yuan at the Shanxia store every day

15 second prize winners will draw a 32-inch LCD TV worth 128 yuan every day A branded electric fan

30 third prize winners, 10 per day, a set of refreshing mats worth NT$38

Lottery coupons: After customers pay for their purchases, go to the service counter with their receipts to collect the coupons. The unit is 38 yuan to receive one lottery ticket per unit, up to three. After receiving the ticket, the service desk staff will supervise to fill in the name, phone number, and password (if you don’t have a phone number, you can fill in the password, the password can be the ID number, birthday, etc.) and then the service desk cover The stamp is valid, put the secondary coupon into the prize box and the customer will keep the original coupon to redeem the prize

5. Publicity plan

External momentum building:

Flyers (general)

Banner (universal)

Promotional vehicle (universal)

Rainbow Gate (universal)

Lucky Dragon (Beishan)

Store decoration: front door display sign, stage performance, front stage flower basket, in-store poster, hanging flag, floor sticker, display adjustment, promotion table, promotion sign, welcome ribbon (for temporary promotion staff), prize box next to the service desk

Advertising slogan:

1.__ Supermarket celebrates its first anniversary with six gifts and two stores celebrate it

2. Shopping and lucky draw, free color TV and mobile phone

< p> 3. All-inclusive special prices and great benefits

4. Wonderful performances and joyful performances

5. Beer competition depends on your ability

Promotional content: Flyer - Side A 1/2 activity theme + six activities + advertising slogan + prize picture

1/2 promotional products

Side B activity theme + promotional products + advertising slogan< /p>

Poster: activity theme + six activities + some promotional products

Banner: slogan or six activities

Promotional car: theme + six activities + prize picture

Hanging flag: advertising slogan + image picture

Background cloth: theme + six items + prize picture + supplier content

Door sign: theme + six items Detailed explanation of items + prize pictures

Specific time schedule

Publicity preparation: From June 25th to 28th, organize and implement the details and prices of promotional products and customize promotional materials

Publicity Final draft: From June 28th to June 30th, materials are ready, publicity is implemented, hanging flags are hung, displays are adjusted, and hanging flags are hung

In-store warm-up: Xinxing stores start shopping in advance from June 30th to 1st and issue lottery tickets (the lottery is valid July 2-4)

Publicity and implementation: Distributors and installers will be appointed before the 28th, banners will be hung and posters will be posted on the 28th-29th, leaflets will be distributed on the 29th-30th, and publicity will be carried out on the 30th-1st Cars patrol the streets and park in the square

Preparation for the performance: On the afternoon of the 1st, all stage facilities are in place, the cast and crew are in place, and the program is properly arranged

The details of the personnel to be implemented in the evening of the 1st

Configure and find omissions, all staff will arrange specific procedures and precautions

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