Traditional Culture Encyclopedia - Hotel franchise - How to calculate hotel profits?

How to calculate hotel profits?

"GOP" is the abbreviation of "Gross Operating Profit", which is operating gross profit. It is reflected in the income statement as revenue minus costs, labor expenses, direct expenses of the operating department, and indirect expenses of the back-end department. balance. GOP = total hotel operating revenue – total hotel operating expenses.

Using "GOP" to measure the general manager's operating performance has indeed made up for the previous shortcomings of domestic hotels that did not divide responsibilities and ignored the actual situation of the hotel, and only used net profit as the only indicator to measure operating performance.

Extended information

The main sources for hotels to increase GOP:

Catering revenue is one of the main sources for hotels to increase GOP. How to increase hotel catering revenue. It is a very difficult task for the management team. Only by working hard and being fully prepared can we show off our splendor, fashion, quality, and characteristics. Only by being a hit and winning reputation can we gain popularity and wealth in catering. Only by striving for excellence can we achieve the expected goals.

Otherwise, you will fall into a vicious cycle of depression and it will be difficult to escape. Faced with an arduous mission, think carefully, come up with a set of catering marketing action plans, and implement them. You must not equate marketing with waiting for customers to come to your door, regard marketing as serving wine at the table, or turn marketing into sensationalism. The level of marketing techniques has determined the business differences of hotels and restaurants to some extent.

Baidu Encyclopedia-GOP