What is the new retail mentioned by Jack Ma?

Abstract: What is new retail? The answer given by "Ubishang": Connect the three parties (users, channels (scenarios), and manufacturers) by assigning product identification codes, so that products can fully enjoy the space and flow of people in the channel (scenario), and online orders can be traced E-commerce trading platform from source (channel (scenario)). Ubishang truly integrates online and offline products, broadens the interface between products and users, and reduces the inventory of channels (scenarios) to zero, improving efficiency.

On the morning of October 13, Jack Ma, Chairman of the Board of Directors of Alibaba Group, attended the Hangzhou Yunqi Conference and proposed that the next 30 years will be an earth-shaking 30 years for human society, and the changes in the world will be far beyond imagination. The term "business" will soon be obsolete, and there are five new developments that will profoundly affect the world.

Traditional businesses are closing down. The world’s largest e-commerce company says that “e-commerce” will be eliminated. What is the “new retail” proposed by Jack Ma? Many people are confused. New retail means that online, offline and logistics must be combined. Offline companies must go online, and online companies must go offline. Only when online and offline plus modern logistics are combined can we truly create Come out with new retail products. The essence of a logistics company is not only to do things faster than others, but the essence of logistics is to truly eliminate inventory, manage inventory better, and reduce corporate inventory to zero. Only with this purpose can all be truly achieved. The true essence of logistics.

On the afternoon of December 15, a salon seminar on the theme of "New Retail Innovation" was held at Yinglian Minan Company in Chengdu. Dozens of business people discussed the future business model together. Director Gui Bo of the Alumni Center of the School of Business Administration of Southwest University of Finance and Economics shared the "You must go first" model. At the same time, "Ubishang" also elaborated on "new retail" based on its own business model.

Ubishang’s models include “*** economy”, “sharing economy”, “scenario marketing”, “experience marketing”, “mobile internet”, “cloud computing”, “big data”, Sexy labels such as “Internet of Things” and “C2M”. Users can experience products in shopping malls or in daily life scenes by scanning on WeChat to place orders online and receive direct supply from manufacturers. Users do not need to download the UbiShang APP to make purchases. The simple shopping method truly integrates online and offline, which not only solves the inventory problem of channel merchants, but also solves the trouble of counterfeit goods in e-commerce.

Gui Bo said that at a recent forum, Professor Li Yining put forward a point of view on innovation, "Schumpeter's innovation theory is more suitable for the industrialization era. In the information age, the combination of information volume, information The combination is innovation.” Youbishang is a marketing innovation model based on Internet of Things technology, which is in line with Professor Li Yining’s innovative views and provides an answer to Jack Ma’s “new retail”. Ubi will be the Uber of e-commerce. It connects three parties (users, channels (scenarios), and manufacturers) by assigning product identification codes, allowing products to fully enjoy the space and flow of people in the channel (scenario), and can trace online orders. E-commerce trading platform from source (channel (scenario)). Manufacturers can see which channel (scenario) online orders come from and provide incentives, stimulating the enthusiasm of the channel (scenario), broadening the contact between products and users, and reducing the manufacturer's promotion and channel costs. At the same time, the channel (scenario) only needs to provide a good user experience for the product without inventory, which reduces the warehousing, commodity loss, financial, and management costs of the channel (scenario).

Ubishang truly integrates online and offline, broadens the interface between products and users, and reduces the inventory of channels (scenarios) to zero, improves efficiency, and truly achieves a win-win situation for all. The Ubishang model is not only valuable for the product sales of small, medium and micro manufacturers with craftsman spirit, but also is of great help to the income generation of the hotel industry, catering industry, tourist attractions, especially rural tourism. Gui Bo shared the current marketing status of products such as "Yingshang Silk Scarf" and "Shuqi Peanut" on Ubi.

In the meeting, Director Guibo shared the current status of "Ying Shang Silk Scarf" and "Shu Qi Peanut"

Ying Shang Silk Scarf

You must go to the model The sharing aroused great interest among the guests at the meeting, and everyone enthusiastically discussed the innovative value of Ubishang.

At the meeting, Zhao Bo, the founder of "Weimu" from Qionglai, Chengdu, made the decision to launch Youbishang on the spot after getting to know Youbishang carefully.

This salon discussion not only gave major business people a deeper understanding of future business models, but also gave them full expectations for Ubishang’s new retail solutions.