How to write a hotel marketing plan

How to write a hotel marketing plan, the first element is the goal;

We should make a concrete analysis of last year's operation, the achievements made through our marketing, and the shortcomings. Then briefly describe the market situation this year and the goals we want.

The second factor is the comprehensive analysis of hotels;

So what are the specific factors to analyze?

1, environmental impact, policy, population, economy, technology, etc.

2. The positioning of our hotel products in the market, such as occupancy rate comparison and price comparison.

3. Changes in customer demand;

4. competitor analysis;

5. Analysis of sales channels;

6. Staff service and comprehensive quality analysis.

The combination of the third factor marketing;

This includes our entry price, product strategy, etc. Some marketing activities can also be combined, which can be divided into: combined sales of products inside the hotel and packaged sales of products outside the hotel.

In-store product portfolio sales, such as: check-in 10 times and send to the gym for free;

Products and external products packaging sales, such as hotel rooms, travel tickets, etc.;

The fourth element is the arrangement of specific work content;

Training, implementing marketing activities and arranging marketing tasks. This in turn includes advertising execution. The core question is who will be responsible for what.

The fifth factor cost budget;

How much money do we have to spend to achieve the marketing goal, and what is the basis of this money? We can control the money according to the proportion of the total turnover of the hotel in the past, or we can check it one by one according to the market price.

With these five contents, your hotel marketing plan will be completed!

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