Have you ever encountered a tourist attraction that was worthless while traveling?

It used to be a tourist attraction, but it was unexpectedly popular during the May Day holiday. When I saw the name: It’s not unfair!

It’s just like li liyuan’s score, one score after another.

Can you believe that the May Day holiday in a once popular tourist city is actually cold?

A few days ago, some netizens posted a video on social media saying: Is the ancient town of Lijiang so deserted? Have you all gone to Tang Furong Garden and Zibo?

The streets in the video are picturesque but sparsely populated, which is completely different from the Lijiang that everyone had in mind in the past.

What is even more surprising is that some netizens also discovered a similar scene in Sanya: Sanya, Hainan, with blue sea and blue sky, the scenery is still the same, but it is far less lively than in previous years.

It caused netizens to sigh: Family members, who knows why there are fewer people on the beach in Sanya during the May Day holiday than usual?

There are also a large number of empty tables in local restaurants, which look deserted and deserted, not at all like a long holiday.

Although according to official reports, there are still a lot of tourists, many locals said that this May Day is indeed not the peak season that everyone expected. Compared with last summer vacation and Spring Festival, the current passenger flow is It's definitely dropped significantly.

Also on the 2023 May Day holiday queue big data list, Lijiang and Sanya are not even among the top 22.

In sharp contrast, Zibo became the biggest winner during the May Day holiday.

According to the May Day consumption insight report, Zibo Barbecue sales on May Day ranked first in the country, with an increase of up to 5 times!

This holiday is really a world of ice and fire. Some people are happy and some are sad.

While it makes people sigh, they can’t help but think: Why was the once popular tourist city abandoned during this Golden Week?

In fact, the foreshadowing of all this was laid a few years ago.

Some people say that the reason for Zibo’s popularity is that it slaughters cattle and sheep but not tourists. However, the opposite is true for tourist cities that are experiencing cold weather during May Day.

At the beginning of 2023, a female tourist went to Lijiang Ancient Town. Unexpectedly, she encountered a speechless thing here.

The woman randomly ordered two skewers of barbecue in a store, one was bamboo worms and the other was dragonflies.

Unexpectedly, when paying, I was told that two strings each cost 60 yuan!

60 yuan to grill 6 bugs, which is a world of difference from the popular Zibo barbecue prices these days!

The woman felt that she had been cheated, but when she asked about the price, the boss had already finished grilling the skewers. In desperation, the woman could only eat the precious little bug with tears in her eyes.

Although the Lijiang Old Town Service Center argued afterwards that these two kinds of insects were very expensive to begin with, and the prices were clearly marked in the store, so it was not considered deception.

But the woman said: The price list is in a corner. You can’t see it if you don’t pay attention. Moreover, she baked it without asking the price. Can you not buy it?

If being ripped off for a meal is infuriating, then the "wine care" incident 8 years ago is chilling.

In 2015, Apeng, a tourist from Shenzhen, came to Lijiang for a trip. Firstly, he wanted to relax physically and mentally, and secondly, he also thought about having a romantic encounter in this beautiful place.

Soon, a woman contacted him through a mobile phone app and asked him to drink together.

A Peng thought it was fate and happily went to the appointment.

Unexpectedly, A Peng was taken to a bar by the woman. After ordering 6 bottles of red wine and spending a total of 5,000 yuan, the woman disappeared.

A Peng angrily told the reporter what happened. The reporter made an unannounced visit on the spot and found that such incidents were far more common than imagined.

These bartenders use "love encounters" as bait to bring tourists to designated bars. The tourists order red wine and consume it, and they get a commission. Finally, they leave with various excuses, leaving only tourists in a mess. .

The market price of those red wines was originally only a few hundred or even tens, but when it arrived at the wine trust, it was sold for thousands or even tens of thousands of yuan!

The interests behind this can be imagined.

Coincidentally, in 2012, the news that a fish in Sanya cost 6,000 yuan was really shocking.

Netizen Luo Di complained on Weibo:

A friend’s family went to Sanya to visit, and the taxi driver recommended them to a restaurant.

In this restaurant, when someone pointed at a fish in the pond and asked about the price, the boss took the fish out, knocked it unconscious, put it on the scale and said: 11 pounds, 6,000 yuan!

Before the guest could reason, several burly men came out of the room. The guest had no choice but to admit defeat.

Do you think the incident ends here?

Subsequently, someone broke the news: In fact, these fish were not killed at all, they were just knocked unconscious and could be put back to be raised. The store owner would find a cheap fish to cook for the customers and make a lot of money.

In addition, there are tour guides forcing tourists to shop, hotels temporarily increasing prices, taxi drivers receiving commissions for recommending accommodation, etc.

Anyone who encounters such endless routines can’t help but say: There are so many routines in the city, I want to go back to the countryside.

Although posts about tourists being ripped off can be seen everywhere on the Internet in recent years, the local government also responded that it has launched an investigation and dealt with it seriously and will never tolerate this kind of cheating and robbing tourists.

But it had little effect.

As early as 2012, some netizens issued a "prophecy": if this continues, there will be fewer and fewer tourists, and they will reap the consequences. By robbing tourists, they are actually robbing themselves. This is a slow suicide.

Now, 11 years later, this prediction has come true.

In addition, people nowadays have long abandoned their old ideas and no longer regard visiting Internet celebrity cities as the purpose of travel.

They value comfort and experience more than following the trend.

In 2018, survey results showed that in addition to scenic features, what tourists value most is the cost of scenic spots, food and accommodation conditions, and safety.

After three years of epidemic baptism, people understand one truth better:

Traveling is not just about timely gratification, but how to spend money well, spend it comfortably, and spend it happily. That’s the fun of traveling.

Everyone who has been to Zibo has experienced this kind of fun.

Tourists can put aside all their worries, there is no chance of being ripped off or cheated.

Is it inconvenient to come to Zibo? A special barbecue train will be arranged immediately, with various specialties on board.

There are 21 barbecue buses available after getting off!

In case you can’t find it when you get off the bus, we thoughtfully provide you with a barbecue map.

Do you want a 185-year-old handsome guy to pick you up? arrange!

Worried about hotel price increases on May Day? Doesn't exist! Do you dare to think that half of the money you paid for booking a room will be refunded?

The bathroom has prepared towels and enteritis for you. To be honest, your parents may not welcome you so much when you go back to your hometown.

I love you more than my own mother. Do you think you are willing to go?

Where do you dare to trust yourself these days? Zibo can.

Mr. Wang and a group of 12 people went to Zibo, but when they arrived, they found that the hotels were full. They posted a video online, saying that they had no place to live in Zibo.

After a while, a local elder sister took these 12 people home without saying a word.

The house has been tidied up, and even the floor mats have been laid, so you can live in peace of mind.

12 people! Just let them live for free.

These tourists were so moved that they left five or six hundred yuan before leaving.

Do you dare to think about such a thing? Do you dare to take 12 strangers home?

Do you dare to sleep in a stranger’s house?

In Zibo, strangers who did not know each other trusted themselves to each other with confidence.

Such a thing is touching to hear. How warm do you think the person involved must feel?

There is also an old woman who is afraid that tourists will be too hungry while waiting for a seat, so everyone hands out steamed buns.

Not to mention the majority of Zibo locals who consciously and spontaneously gave way to foreign license plates and provided free pick-up and drop-off.

That's it, one by one, it can't be mobilized with money, it's the people of the whole city who want to see their city improve from the bottom of their hearts. Just like the barbecue restaurant owner said, "Not to make money, but to fight for the honor of Zibo!"

For a city to achieve this level, isn't this what Sun Tzu said in "The Art of War"? That sentence: He who has the same desire from above and below wins!

Oh, by the way, Sun Wu, the author of "The Art of War", is also from Zibo.

How about Zibo being full of treasures?

Sun Wu, who was born in the state of Qi, wrote "the world's best military book". Pu Songling set up a table and served tea at the entrance of the village, collected folk stories, and finally wrote "Strange Stories from a Chinese Studio".

Zibo also has the first government-run university in history: Jixia Academy, which was once the center where hundreds of scholars gathered during the Warring States Period. In that era, if you had not studied at Jixia Academy, you would be embarrassed to tell others that you were a "sage" when you went out.

This is the charm of Zibo. It starts with barbecue, feels kindness, and marvels at the profound culture.

It’s like when you meet a girl, you only know that she can cook well at first. After getting to know her for a long time, you find that this family is simple, warm and kind. When you get to know her again, you find out, oh, this is incredible, family. It has a rich academic background, a family business, and is also rich in ceramics and colored glaze.

Do you feel that you have made a lot of money?

So you said, people flock to Zibo, is it really for that barbecue meal?

China has no shortage of beautiful scenery and top-notch food.

But to be honest, Zibo’s traffic answer, even if it is stated openly, may not be copied by all cities.

If you want to attract and retain tourists, it is by no means as simple as a delicious meal or superficial service with a smile. What city managers should reform is all aspects of the entire city.

In fact, since Zibo became popular, many city managers have gone to Zibo to learn from it. They went to places where tourists gather and gave various small gifts to promote themselves and attract tourists.

What’s even more funny is that we also saw many units because Zibo Barbecue held one learning seminar after another.

Yes, is it useful? People can understand things at a glance. Instead of holding a seminar, it would be more realistic to browse the online comment area.

In the final analysis, there is only one secret: instead of traveling thousands of miles to grab business, it is better to truly change yourself.

Only when management awareness is truly transformed into service awareness, traffic will flow in.

Chinese people are actually very simple. Anyone who treats them well will receive ten points in return.

Just like those college students who have been treated well by the Zibo government, to put it bluntly, this mighty "Go to Zibo for Barbecue" movement is just an exchange of sincerity for sincerity.

So, why has Zibo been so popular for so long, but there is still no second city for correct copying?

We might as well ask each tourist city to think about it before promoting itself, has the phenomenon of taxi detours and rip-off customers been resolved? Is the phenomenon of hotels increasing prices four to five times during holidays under control? Are the snacks in restaurants of all sizes high-quality, low-priced, and genuine? Has the urban parking chaos been rectified? Has the service attitude of the scenic spot kept up? Has the situation of forced buying and selling by tour guides been eradicated? Are tourist complaints handled immediately?

……

If you don’t change your character, but only learn the face, then this answer will never be copied correctly.

Having said all that, Chochai is not looking down on these popular tourist cities, it’s just that they are angry about them. They guard excellent tourism resources and have much more cultural heritage than Zibo. , but negative reviews always dominate the hot searches. Isn’t this a tragedy?

When one day, Zibo’s traffic ebbs because it is no longer an isolated island, that will be the beginning of true civilization.