Classification of hotel catering consumers

Different types of customers have different needs, and classifying customers can enable orderers to effectively classify different demand characteristics.

1, divided by age: elderly customers, middle-aged customers and young customers. (25-55 years old)

2. According to knowledge, it is divided into three classes: intellectual class, intellectual class and ordinary class. (Special for senior, middle and junior teachers)

3. Divided by stratum: upper class, middle class and working class. (including details)

4. By gender: male customers, female customers, mixed men and women.

5. Divided by relationship: colleague relationship, lover relationship, family relationship, official and business relationship.

The purpose of understanding customer types is to correctly grasp the psychology of all kinds of people, create a suitable dining environment for them, provide food to meet their different needs, and adopt different service methods.

consumer motivation

1, official banquet: business negotiation, eating is the means, pay attention to grade and luxury. (Power and money transaction, O interruption, highest satisfaction)

2, business banquets: business negotiations, pay attention to etiquette, pay attention to grades, pay attention to timeliness. (part of the business)

3, please banquet: please help, pay attention to talk, flatter, and get things done.

4. Group dining: large number of people, warm atmosphere, emphasis on conversation, and sometimes frolicking. (find a topic, fragile, difficult to grasp by yourself)

5, festive wedding banquet: a large number of people, warm atmosphere, lively scenes, luxury consumption. (Karaoke pays attention to song selection, control and no mistakes)