Golden Monkey Zhao Dongwang: The magnificent transformation from watchman to entrepreneur

Golden Monkey Zhao Dongwang: The magnificent transformation from watchman to entrepreneur

A stocky and sincere man from the Central Plains, in Shanghai, a city at the forefront of reform and opening up, with his own intelligence and wisdom Coupled with unremitting efforts, Golden Monkey, a candy company with already outstanding performance, has been transformed into a sustainable leader in the industry. Someone familiar with the move commented: "It is not difficult for a person to do something well, but it is very difficult for a person to do something that others have done well. But Zhao Dongwang is to do something that others have done well. One thing is better.”

At a time when stable employment has become the biggest social issue, one job means that the livelihood of one or more families is guaranteed.

Before he took up his current position, the head of Golden Monkey was his father, Zhao Qisan, who is well-known both inside and outside the industry. Taking up the post of chairman when the company's various businesses were almost at their peak but faced difficulties in sustainable development, Zhao Dongwang once said that he originally just wanted to be a watchman, or a successor. Because for the Golden Monkey Company, which is almost at its peak, to work hard in an industry with so many strong players, it can rely not only on the business strength of the company, but also on the courage, wisdom, and even the realm of life and the understanding of life trajectory of the operators. Many insights.

Nowadays, at the office of Golden Monkey Food Co., Ltd. located on Heli West Road, a golden monkey kingdom has been formed, although not very large in scale, but with very outstanding characteristics. Relatively independent units ranging from factories, hotels, communities, hospitals, and other service venues. The Golden Monkey Kingdom is surrounded by deep green shade, lush green grass, and crowds of people. No matter which angle you look at it, the impression is refreshing and pleasing to the eye.

At 10 a.m., Zhao Dongwang, who was sitting in front of a large desk, made the following evaluation when talking about his father, Zhao Qisan: "My old man is very good. He takes money very lightly. He is a wealthy person." He is a very idealistic and ambitious person. It can be said that for the Golden Monkey, the old man is the soul of the Golden Monkey. His status and authority in the group are unparalleled. "..."As a successor, we can only take. Only with a hundred times more energy, a thousand times more efforts, and ten thousand times more confidence can we live up to the trust of the older generation and the trust of the employees.”

The Golden Monkey Group hired animal husbandry experts and scientific and technological personnel to establish a technical service center. Provide technical guidance to dairy farmers and implement unified training, unified management, unified epidemic prevention, unified breeding, and unified disinfection. The Golden Monkey Group also signed milk purchase contracts with farmers to purchase fresh milk at preferential prices. An additional 0.10 yuan per kilogram is added to the milk prices settled in the dairy community, which is higher than the national average milk price. At the same time, Shenqiu County, where the group is located, has established and improved a three-level technical service network at the county, township and village levels, and established a dairy feeding technical service center. There are animal husbandry technical service stations in towns and villages, animal husbandry service stations in villages, and animal husbandry epidemic prevention personnel at the farm. The county has also deployed 10 technical staff from the County Animal Husbandry Bureau to live in villages where dairy farmers are concentrated to provide farmers with technical services such as unified epidemic prevention and unified breeding. It also regularly hires relevant experts to hold breeding training courses to teach disease prevention and control, feeding management, and feed formula. and other technologies to continuously improve the breeding management level of farmers. "

Some insiders commented, "Even measured by current industrial development standards, Golden Monkey's idea of ??building a raw material base is completely correct. Especially for industries like candy, which are both traditional industries and closely related to life, having a base of high-quality raw materials has the foundation to become bigger and stronger. "

In the summer of 2008, a piece of information that attracted much attention appeared on the Internet - "'Golden Monkey' starts selling dried tofu in Henan." The message said, "It won't be long before citizens can buy other products in supermarkets." In addition to Golden Monkey milk candies, you can also buy 'Golden Monkey' brand dried tofu... The first phase of the soy products deep processing and chocolate production project with a total investment of 110 million yuan has recently been put into operation in Shenqiu. The soy products deep processing project mainly produces leisure and convenient products. Food - dried tofu. "Our dried tofu has been offline and the product is in the trial marketing stage.

A staff member of the Golden Monkey Office told reporters that the sales of tofu “mainly use Golden Monkey’s original dealer channels, and the products are currently distributed in more than 100 cities. Judging from the market response, the supply of products exceeds demand, and we are gradually expanding the scale of production. "According to relevant personnel of the company, the second phase of the project will be launched by the end of this year. When the project is fully completed, it will be able to process 12,000 tons of soybeans a year, with sales reaching 500 million yuan, making it the largest dried tofu production base in the country.

Still at this moment, on the Greedy Monkey Dried Bean Production Line located at the production base of the Golden Monkey Group in Shenqiu, Henan, operator Xiao Li was staring at the assembly line without daring to blink, looking at the beautifully packaged All kinds of dried tofu slipped past my eyes. The Golden Monkey Dried Tofu mentioned in the report was later renamed as Greedy Monkey Dried Tofu, and the business revenue of the following year was nearly 300 million yuan for this young man who used to work in coastal areas. After two years of front-line production training, he has grown into an excellent front-line operator, and his salary is much higher than when he worked in a coastal enterprise.

In the Chenqiu production base of Greedy Monkey Dried Tofu. On the first production line of the soy products company, after processing procedures such as soaking, grinding, baking, and marinating, the snack food dried tofu is presented. This production line can process 40 tons of soybeans per day and has an annual sales revenue of 500 million yuan. It only took four months from the launch of the plan to the start of production. "Soybeans are also Zhoukou's main cash crop. Why not make use of such good resources? Dried tofu is also very popular as a snack food. Moreover, there is currently no strong brand in snack foods such as dried tofu. And we want to seize this business opportunity. "This is how the person in charge of the dried tofu production base expressed his feelings.

In fact, the most important thing is that nearly a thousand young people like operator Xiao Li have found jobs in the Greedy Monkey Tofu Production Base and achieved In the past, it was said that saving a life was better than building a seven-level pagoda. Nowadays, the opportunities to save a life can be said to be very few, but giving people a job can make a living. It is also the best to build a seven-level pagoda.

It is understood that the Golden Monkey Group has production bases in more than ten provinces and municipalities including Shanghai, Henan, and Inner Mongolia. Its subsidiaries include Zhoukou Golden Monkey Food Co., Ltd. which produces dried tofu. , Shanghai Golden Monkey Food Co., Ltd., Wuxi Cocoa Products Co., Ltd., Xianyang Golden Monkey Food Co., Ltd., Shenyang Golden Monkey Food Co., Ltd., Inner Mongolia Genghis Khan Dairy Company, Shanghai Golden Monkey Real Estate Development Company, International Trade Co., Ltd. and Shanghai Golden Monkey Hotel. And more than ten cooperative enterprises in Beijing, Zhengzhou, Zhangzhou, Zhoukou, etc. There is another number that needs to be mentioned. The total number of employees on the Golden Monkey Company’s roster is about 5,000.

In the traditional field of food production, Golden Monkey is not a "top student", but he can be regarded as a "hard-working student". In 1979, the founder Zhao Qisan started from an electrical appliance factory with a debt of over one million yuan in Fujing Town, Shenqiu County, Henan Province. With a lot of energy, he plunged into the food processing industry. After thirty years of hard work and accumulation, Golden Monkey's candy and chocolate series products have taken a leading position in the domestic market] - Excerpted from Golden Monkey website

As early as 1997, Zhao Dongwang had been working as a reporter for a local media in Henan. In a media with many powerful players, Zhao Dongwang wrote a large number of readable articles with his dedication, low-key, pragmatism and caution. He has won almost all awards for his strong news work. If he continues to work on this life track, today's outstanding entrepreneur Zhao Dongwang will become Zhao Dongwang's. The turning point in his life came in 1997.

One day that year, in his very simple home in Fujing Town, Shenqiu County, Zhao Dongwang, who had just returned home, felt something strange - his father Zhao Qisan, who was always chatting and laughing, Sitting on a small stool in the living room without saying a word.

The son hurriedly stepped forward and asked his father what was wrong.

After thinking for a long time, my father uttered one word - tired!

Zhao Dongwang really couldn’t bear to see the old man who was already a little overwhelmed, still working hard on the front line of business, so he resolutely gave up the job he was familiar with and the comfortable working environment, and returned to the Golden Monkey Company, starting as a grassroots salesman. Start by venturing into a completely unfamiliar field.

After that, Zhao Dongwang quickly turned his successor into an innovator and began to make new moves in the business field.