Yum! China Market! Brand.

Delicious! China Division of Catering Group (Yum! Brands Inc (China) belongs to Yum! Global Catering Group (Yum! Brands). Yum! China. Brands is the China headquarters of Yum! Brands. Brands global catering group, established in Shanghai, 1993. Provide services in operation, development, planning, finance, personnel, law, public affairs and other aspects for directly operated, jointly operated and franchised restaurants such as KFC, Pizza Hut, Pizza Hut and Oriental White Restaurant in Chinese mainland.

Delicious! Actually, he is very good at transnational operation. Since 1997 was split from PepsiCo, it has rapidly and thoroughly reformed its overseas business. 10 years ago, the profit of overseas stores was less than 20% of the total profit, and now this share is 50%. In 2007, the total turnover of Yum! Brands. China reached 210.50 billion yuan, and its operating profit increased by 30%. In China, Yum has maximized its localization. KFC surpasses its competitors, and the way to win is a successful localization strategy. According to insiders, from the first KFC restaurant, 100% KFC used domestic chicken raw materials. By the end of 2006, KFC had more than 550 domestic raw material suppliers, and the raw materials ordered ranged from chicken, vegetables and bread to packaging boxes and building materials, accounting for 90% of KFC's total procurement in China. At the same time, KFC also insists on the localization of 100% employees. Nowadays, delicious! It has established a brand of "Oriental White" that is completely China, which shows that its localization journey is getting deeper and deeper. Experts pointed out that it is important that this is the first time that a multinational catering enterprise has established a completely localized brand-new brand in China, instead of basically transplanting some successful and mature foreign brands to China. So it's all white from KFC to the East, indicating that Yum is becoming more and more "China-like". This will be a very terrible opponent for local manufacturers. Yum hopes that Oriental White will become the largest Chinese fast food chain in China. Yum will also innovate in more aspects.

The dust settled is the "2007 CCTV Annual Employer Survey" specially produced by CCTV Economic Channel, and Yum! and other 10 enterprises. Brands Group stood out from more than 65,438+0,000 competitors and won the title of "2007CCTV Employer of the Year". Because of its outstanding contribution to the talent training system and the promotion of industrial chain development, Yum! The brand has become the only catering enterprise among the award-winning enterprises. Su, President of Yum! Brands China Division! Brands said that this award is a high affirmation and recognition of Yum! Yum! Group's overall strategy of "based in China and integrated into life" for many years, and Yum! Restaurant Group. Will continue to work hard to contribute to the development of the whole industry.

Delicious! Brand China Division belongs to Yum! Brands Group. Brands has the largest restaurant network in the world. It owns brands such as KFC, Pizza Hut, Pizza Hut and Oriental Xiaobai, and is the largest catering group in China. Over the years, China Yum! It was once rated as one of the top 100 catering enterprises in China by the Ministry of Commerce for its highest turnover and the largest number of restaurants. In 2007, Yum's turnover. In China, it reached RMB 26,543.8+0.5 billion, making it the fastest growing and most important market for Yum. In the world.

By the beginning of July, 20 10 is yum! China has successfully opened more than 3,000 KFC restaurants, more than 460 Pizza Hut restaurants, more than 65,438+000 Pizza Hut restaurants and 20 Oriental White restaurants in Chinese mainland, with 250,000 employees. In 2009, Yum's turnover. China market is RMB 28.8 billion, which is the fastest growing market of Yum. Global catering group.

Since 1987 entered the China market, Yum! We have been adhering to the purpose of "repaying society" while developing ourselves, actively supporting charity, and taking caring for society as one of the core values of the enterprise. In the past 20 years, Yum's direct and indirect donations to public welfare undertakings have exceeded 6543.8 yuan+400 million yuan.

By the beginning of 20 12, the number of Yum! restaurants has reached 38,000. In 20 12, Yum plans to open 600 new stores in China, of which about 150 are Pizza Hut restaurants. The company's average annual turnover in China reached $654.38+$700,000. In America, the first task of 20 12 company is to develop new products. Overall, the company's net profit is expected to maintain double-digit growth after considering exchange gains and losses in 20 12 years, and sales in the same store in China are also expected to maintain double-digit growth.