6 Typical Ways to Name Your Company

When naming a company, it is necessary to explore the original psychology and nature of human beings, satisfy psychological needs, and satisfy the most basic knowledge and identification abilities of human beings. If it is complex, it will be obviously targeted, making it difficult for people to grasp and use it. It is difficult to spread and accept. The editor below will introduce to you 6 typical methods of naming a company!

1. Auspicious naming method

"Xing", "Long", "Yuan", "Mao" "", "Fa" and other words often appeared on the signboards of old shops. This is because businessmen in the old days liked to seek good luck and paid attention to oral color. For example, the time-honored Yueshengzhai was founded in 1775, and the store name was "Yueshengzhai". It means "prosperous every month"; the first brewery founded by Chinese people, Beijing's Shuanghesheng Five-Star Brewery, was founded by Zhang Ge and Hao Sheng, both from Shandong Province. The name "Shuanghesheng" means "Shuanghesheng". It means that both parties will jointly organize it and have abundant financial resources.”

2. Yazi naming method

This method of naming stores is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also named commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.

3. Name combination method

For example, the Japanese Panasonic Electric Company and the American Ford Motor Company we mentioned earlier belong to this type of naming method.

4. Special word naming method

There are two types of special words: one is the customary word used in certain industries, and the other is certain words formed in the long-term historical development. A word that the industry particularly likes. The word "tang" is used in Chinese pharmacies, such as Tongrentang, Cai Tongdetang, etc.; the word "fang" is used in western pharmacies, such as Huamei Pharmacy, Guanxin Pharmacy, etc.; the word "she" is used in western restaurants, such as Huamei Western Food Club, Deda Western Restaurant wait.

5. Common proverb naming method

Spoken proverbs are more colloquial to the people, and the names of companies named using proverbs can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy.

6. Catering to the naming method

Use auspicious words that the public likes in the names of company stores to cater to customers' happiness psychology and attract business.