What is Su Weifeng?

A chairman of Hengxing Foundation Group, which integrates medical equipment, decoration, property and China International Travel Service, should be an aloof and inaccessible leader in imagination. After seeing the peak of Su Wei, he found that it was not the case at all. His speech speed is not fast, his speech reveals the calmness and calmness of the world, his smile is peaceful and wise, and he has the breath of a successful man but is never aggressive.

"Real estate itself can make people feel a sense of accomplishment"

Su Weifeng started to do real estate with the group from 1993, and then took over the famous Guanchengyuan demolition case. At first, he worked in office management and finance. Until 1999, he happened to set up his own company to be responsible for the demolition of municipal works. After 14 years of entrepreneurial accumulation, it has invested and controlled China International Travel Service. For him, his career is not a legend, but he is very comfortable.

With the rising house prices in recent years, real estate developers seem to be a sensitive word associated with "profiteering and unscrupulous". When it comes to this topic, Su Weifeng has some helplessness: "In these years in Beijing, I have been engaged in the renovation of dilapidated buildings in the old city. Only social progress can transform the old city, turn the ruins into gardens, and make people feel a sense of accomplishment. In fact, residents in the old city also want to change their living environment. What we need to do is to make perfect coordination between residents' demands and policy formulation. This is a technical job, because we need to consider the unknowability of the surrounding environment and municipal construction. Suppose that the residents were promised a quiet living environment, but a few years later, the state approved a piece of land for a factory next to it, so we can't equate it with unscrupulous security except trying to coordinate. As for the real estate profiteering, that is the view of outsiders. Because real estate is an industry where funds will accumulate, it usually takes at least five years between two rounds. For example, the annual profit of the trading industry is between 15-30%, while the annual profit of real estate is between 25% and 30%. So everyone should understand that profiteering is unscientific. "

"I invest in sunrise industry."

In everyone's eyes, Su Weifeng is undoubtedly a model of successful people. However, when he first started his business, he also encountered embarrassing things. I remember that Haidian District was demolished around 1996, because the facilities of temporary transitional houses were besieged. Although the matter was settled peacefully, he still remembers it vividly: "It is said that demolition is as difficult as reaching heaven. I am also an ordinary resident, so I will try my best to make their transition better. " Rich experience is precipitated in Su Weifeng as calmness, wisdom and kindness to people, which is probably one of the factors of his success.

Even though there are difficulties, Su Weifeng is still optimistic about Beijing's future real estate industry: "Beijing is the political and cultural center of China, with offices all over the country in Beijing, and with the convening of the 2008 Olympic Games, Beijing will open to the world, so Beijing's real estate industry will still be a stable development cause. It is the same for me to invest in China International Travel Service. The so-called ˋ thousands of books, Wan Li Road ˇ, the people's demand for tourism will gradually increase with the development of the economy, and I invested in the sunrise industry. " To make such an evaluation, Su Weifeng is full of ambition. In his view, forty years old is not the peak of his career, and his dream has just begun.

"The beauty is in my heart"

Seeing Su Weifeng's gentle appearance, I think I should like some non-strenuous exercise. Sure enough, his hobbies are golf and tea ceremony. I like drinking tea, which is related to his hometown. In southern families, all guests will make a pot of fragrant tea and have a chat. No wonder all kinds of teapots given by friends are hung on the decorative wall of his office. In the spotlight, it looks a bit like a Confucian businessman.

As for golf, it started as a business, and then I gradually fell in love with this self-challenging sport. Now you can play more than 90 strokes. Su Weifeng said, rarely showing a smug expression. Golfers generally like to challenge courses with different difficulties, so he once took time to play golf in Guilin, but apart from the courses, he just moved around the hotel. According to Su Weifeng, the landscape of Guilin, which is the best in the world, "is beautiful in my heart". This is in line with his principle of believing in Buddhism: be a man and be kind; For marriage, fate.