Innovation Strategy of Platinum Hotel Group

Based on the judgment of the future hotel market, Platinum Group takes "ocean creativity" as its enterprise development strategy, that is, "blue ocean" means a vast experience hotel market, "wind" means the value demand of consumers, and "boat" means Platinum Group's hotel brand, and describes Platinum Group's vision-based on consumer demand and experience, to build a closed-loop value of two strategic platforms, namely, a member platform and a brand creation platform, to form Platinum Group. Platinum Group creatively constructs two strategic platforms: membership platform and brand creation platform to realize the value transformation between people and resources.

Tap the needs of segmented people on the member platform, enjoy resources through the brand creation platform, and attract entrepreneurial teams and professional managers with rich consumption insights to join, so as to create a number of valuable brands, realize the closed-loop value of the two platforms, and finally form the experience brand life circle of Platinum Group. Platinum Group has more than 80 million registered members, and members can switch between multiple experience consumer brands. The leading central reservation system provides a seamless experience.

Quality membership system: Platinum Club;

The trust of 80 million members covers 300 cities across the country;

Unprecedented member protection policy: gold and platinum card members can enjoy the right of "exemption from dissatisfaction" at one time, setting a new standard for the hotel industry;

Membership privileges: points are used as money, platinum enjoys a 15% discount, WeChat is online 24 hours a day, and double membership. China's first "brand DreamWorks focusing on hotel experience" is committed to building a brand "accelerator", attracting entrepreneurial teams and professional managers with rich consumption insights to build an experiential brand life circle with diverse value demands by leveraging the Platinum platform.

On this platform, entrepreneurial teams and professional managers are responsible for brand conception, customer experience and operation together with independent companies; The brand "accelerator" provides perfect industrial chains such as capital, development resources, membership system, supply chain and financing channels, as well as financial and personnel systems.

As a brand "accelerator", Platinum Group gives entrepreneurial teams and professional managers full creative freedom.