What should a hotel marketer do when visiting a customer for the first time?

For apartment hotels, everyone generally thinks that long-term guests and contract guests are loyal customers, but can there be so many long-term guests and contract guests in a short period of time? Of course it is not realistic, so The adjustment of the customer source structure has become inevitable. The implementation of new marketing methods has also become inevitable. The life of a hotel lies in its quality, which includes its hardware and software. If our hardware can pass the test, software will become our main focus. Correct methods and reliable execution will also become the guarantee for turning the situation around. I decided: First, sign agreements with as many intermediaries as possible online and use the Internet to promote the hotel to increase the hotel's popularity. Coupled with the team's room promotion. Second, contact the surrounding government institutions and invite those who have opened for trial stays. As an excuse, we have established peripheral relationships and at the same time opened up the visibility of our store. Third, we have cooperated with hotels of the same level in other places, surrounding telecommunications, and post offices. All units have truly formed a situation of resource sharing and mutual benefit. Fourth , calculate the cost of the hotel, and adopt a series of discounts for the individual guests who come to the door to continuously stimulate their next stay. Cultivate them to form habitual consumption, and eventually become loyal customers of my hotel. Fifth, for the individual guests who come to the door, we agree with the customer to arrange daily arrangements The restaurant prepares fruit and delivers it to the room. Let the guests feel the service tenet of our hotel: the hotel is home, and home is the hotel's service purpose. Sixth, at the same time, try to collect business guest information to lay a good foundation for the hotel's future. Through a series of operations, the hotel's popularity gradually increased, and the occupancy rate also gradually increased. During the hotel marketing process, I discovered: Don’t judge the creditworthiness of the consumer unit subjectively; the boss should occasionally visit in person; you can’t just visit in a revolving door. Planning must be broad-based. Through the excellent internal management of other hotel colleagues, the hotel has excellent service quality. At this time, customer source management becomes particularly important. Regarding the management of guest sources, first, we must pay attention to the hotel's operating macro-environment, and second, the hotel's operating micro-environment, including the customer's vision, smell, touch, hearing, subtle feelings, etc. Third, the mobile environment of the hotel, including staff of various types of work within the enterprise. Fourth, the vitality of hotel service products. Noting the above points gives guests a certain level of satisfaction. The customer base is easier to manage. So what is real customer management? Where is excellent customer source management reflected? I think we should first determine a suitable set of customer source management methods, distinguish customer types and grasp various customer psychology. A hotel will receive a large number of customers of all types at the same time, so how can it distinguish customer types and grasp customer psychology in a timely manner? Only the staff with strong abilities in various departments of the hotel can distinguish and discover the problems while receiving customers during the front-line work time. While striving to provide customer-satisfactory service products, we report to the sales department staff and use the company's various customer source management methods to enable customers to purchase the company's service products more than once, maximizing the customer's lifetime value and joint value. Only in this way Only then can it be called excellent customer source management. I think good ideas, excellent teams, and reliable execution are the guarantee of the hotel and the guarantee of occupancy rate. You should learn more: