Traditional Culture Encyclopedia - Hotel franchise - What problems are faced by the development of government-public relations in our country?
What problems are faced by the development of government-public relations in our country?
Problems existing in the public-private relationship of our country's government
Since the 1980s, with the development of reform and opening up, public-private relations have gradually been recognized by the Chinese people and have become increasingly common. Kuai Feng is popular in all walks of life and in all fields. Initially, public relations as a science and a management art were not taken seriously in China. Although our country had some ideas about public relations as early as ancient and modern times, it did not become a system, and there was no in-depth discussion and research. Public relations are an imported product in our country. As mentioned above, it was really introduced in my country in the 1980s, and the scope of its application was very narrow at first. It was only used in hotel management in some cities in southern my country, and it has never received real attention.
Public affairs relations were used for reference by the government in our country at the end of 1988. At that time, two reporters from Xinhua News Agency reported on the implementation of clean government in Shanghai under the title of "Government Image", which quickly aroused People in the public relations field who study organizational image are particularly concerned. Based on this analysis, people have concluded that the hot spots in my country's public relations are no longer limited to the corporate world, but have begun to enter the social and political field. Subsequently, the governments of some large and medium-sized cities in our country carried out public relations activities based on local culture, established the image of the local city, and promoted the local culture. For example, the International Kite Festival in Weifang, the Ceramics and Glaze Art Festival in Zibo, the Ice Lantern Festival in Harbin, etc. In 1991, the State Council Information Office was established. At the same time, the National Committee of the Chinese People's Political Consultative Conference decided to establish an Information Office. By 2004, our country officially established press spokespersons in local governments across the country, marking great progress in the public-private relations of our government.
Although the government's public relations have developed rapidly in the development process of my country's modernization and the effect is obvious, the public relations were introduced to our country late, and the public relations are valued by our government departments. Too late. To sum up, the existing problems mainly include the following aspects:
(1) The government’s public relations awareness is weak
Public relations awareness includes many contents, and its core content mainly includes image-building. Awareness, awareness of serving the public, awareness of coordination and communication, and awareness of long-term focus. But so far, generally speaking, many officials have a very weak concept of government public relations. They neither realize the importance of government public relations activities, let alone elevate it to a value and management philosophy that penetrates into government staff. in daily behavior.
First of all, it is manifested in the lack of image concept of consciously using media means for image investment, image management, and image shaping. Government image mainly refers to the reputation of the government and its staff in the minds of the people. It is the degree to which the government is welcomed, accepted and trusted by the people. [12] It is true that government work is authoritative and policy-oriented, but whether it is viewed from the perspective of the general climate of democratic politics or the "small environment" of socialist government public relations with Chinese characteristics, the so-called authority and policy nature must be based on Based on the people's trust in the government, the image of the government is directly related to the prestige of the party and the government and the success or failure of their work. Many government workers have no image awareness in their minds, do not fully understand the important role of modern media, and lack proper communication skills. This is reflected in their decision-making and actions, which are consciously investing in image and image. Not enough emphasis is placed on shaping.
Secondly, the weak concept of public relations is also reflected in the lack of the concept of serving the public. It is difficult to get in, face is ugly, words are ugly, and things are difficult to handle. Some leading cadres pay more attention to their authority and policy. They are accustomed to being aloof and giving orders. They are unwilling to contribute to the masses and society in a down-to-earth manner. They bring satisfaction and convenience to the masses through their work, and win favor and favor with their dedicated services. trust. What's more, the power in their hands is used as a roadblock for the masses to "block, block, and suppress" their affairs, which has seriously damaged the image of the government.
Third, the lack of coordination concept is manifested in the inability to adjust, balance and unify various relationships, different interests and different elements, and does not know how to "take into account", "coordinate" and "buffer" and the meaning and value of necessary "reconciliation" and "compromise". Short-sighted, narrow-minded, and often trapped in difficult-to-coordinate contradictions.
Many local government officials now neither realize the importance of government public relations activities, let alone elevate them to a value and management philosophy that penetrates into the daily behaviors of staff. middle.
On the one hand, there is a lack of awareness of consciously using media means for image investment, management and shaping; on the other hand, there is a lack of awareness of serving the public. What's more, the abuse of power has the opposite effect and seriously damages the government's prestige and image.
(2) The establishment of public relations agencies of our government is imperfect
A large number of regular public relations activities of the government are undertaken by the internal public relations agencies of the government. Therefore, the establishment and improvement of public relations institutions within the government have a direct impact on the effective development of government public relations activities. Since government administrative management involves all aspects of social affairs, the breadth of its management coverage, the complexity of the public it faces, and the large flow of information are unmatched by any other organization. This requires that there must be specialized agencies within the government to undertake and complete public relations such as communication, information consultation, coordination and guidance, to ensure the normal and effective operation of government agencies. Of course, public relations agencies within the government do not necessarily need to be named "public relations". Some agencies that undertake public relations functions such as general offices, research institutions, people's letters and visits offices, reporting centers, etc. It also undertakes other aspects of the above-mentioned business.
At present, governments at all levels in our country have successively established some public relations departments, but the settings are often scattered and the responsibilities are inconsistent. It is difficult to meet the objective needs of the government's public relations. The government spokesperson system is a good system for government public relations, which helps to improve the government's administrative behavior and improve the government's overall image. However, government spokespersons are often in a passive position and lack the ability to actively promote government actions or national policies. Such a press spokesman system will not do much to eliminate public doubts about government decisions. If not done well, it will increase public resistance to government actions and policies. Therefore, the reasonable establishment of government public relations agencies is very important.
So far, except for the Shenzhen Municipal Government, there are no relatively independent public relations departments in other government agencies.
Of course, this does not mean that the government does not have public relations activities. In fact, work with a public relations nature is scattered in the general office (office), research, publicity, external liaison, press releases, petitions, foreign affairs, etc. in functional departments. Obviously, people are somewhat confused about public relations, and the organizational structure is too scattered. There is no unified public relations working organization. This will lead to unclear responsibilities, which will affect the efficiency of public relations work and, in turn, the efficiency of government work.
(3) Lack of talents specialized in government public relations
Whether it is a social organization or a public relations agency carrying out public relations work, in the end it is It will be implemented by public relations personnel. Without public relations personnel, social organizations and public relations institutions are just abstract public relations topics. From the perspective of public relations science, there are actually strict restrictions on public relations personnel. It mainly refers to public relations professionals or practitioners in the public relations profession. They need to undergo strict professional training and long-term practical training to be cultivated. They have their own unique quality conditions and ability conditions. Government public relations personnel refer to various types of personnel who specialize in public relations work in government public relations departments or institutions. They are the main force in the government's public relations work and the designers and practical operators of public relations activities. Therefore, scientific allocation of the structure of public relations personnel and the selection and deployment of public relations personnel with high professional quality are prerequisites for good government public relations, which directly determine and influence government public relations. ***Effectiveness of relationship activities. Regrettably, although some universities in my country, such as Xiamen University, offer a major in public relations, they do not offer a major in government public relations. Therefore, our country lacks professional government public relations. Relationship talents. From the perspective of knowledge structure, there are only a few existing government public relations personnel in our country who truly have systematic knowledge in government public relations; from the perspective of ability and quality, the creative ability and creative ability of our government public relations personnel are The social skills are not strong, and most of them are mature and prudent; from the age structure, the age structure of our government's public relations personnel is relatively older, which makes the government's public relations methods and methods tend to be mature and conservative.
(4) Theoretical support for public relations in our country’s government is insufficient
Modern public relations have only been introduced into our country for 20 years, and the application of public relations to the government It has only been in administration for 10 years. There are many books on the study of public relations in our country, such as "Public Relations" edited by Liao Weijian, "Public Relations Course" edited by Jiang Chuntang, Liu Jintong, Yang Zhuanzhi, Liu Shuiguo** * "Public *** Relations Practice" edited by the same editor. But so far, the research on government public relations is not perfect enough. At present, the only relatively systematic and complete book on the research on government-public relations on the Chinese market is "Government-Public Relations" edited by Zhan Wendu. Therefore, it can be seen that the development of the theory of government-public relations in our country is still in its infancy.
The development of practice requires the support of theory. Of course, theory also comes from practice. Since public relations were introduced to our country late, we have truly realized the importance of government public relations and treated it as a science. The date of the research is also late,
so there is little practice in government public relations in our country, and it is difficult for scholars to conduct research based on their own country's conditions. However, government public relations is developing rapidly in our country, and our government is increasingly aware of the importance of government public relations in government administrative management, and attaches great importance to the development and practical application of government public relations. Therefore, our country's government public relations will definitely become more important in the future. There is a promising way out. Public relations theory books belonging to our government will also prosper.
(5) Preferential selection of the public causes deviations in government public relations
The external publics faced by the government in carrying out public relations activities mainly include the domestic society enterprises, news media, community public, celebrities, international public, National People's Congress, CPPCC, etc. Compared with other social organizations, the public structure faced by the government is extremely complex. The government will make preferential choices for different types of publics due to the influence of its own pursuit of goals. Due to the influence of short-term goals, it often shows a certain degree of wrong tendencies in target selection. First of all, focus on the primary public and pay less attention to the secondary public. Because the evaluation of the government's construction achievements by key departments of the higher-level government, the National People's Congress, the Chinese People's Political Consultative Conference, etc. has a significant impact on the political future of government leaders, the government has devoted great attention to them. They are the public the government wants to pursue. However, some members of the public, such as community members and some enterprises, who cannot directly bring significant practical impact to the government, are often excluded from the sight of government departments, and some even delineate the scope of prohibited activities for some vulnerable groups. Secondly, we should pay more attention to the actual public and less to the potential public. The potential public refers to the public that has been affected by some kind of social organization and has faced the same problem, but has not yet realized this impact and problem. The government often ignores the existence of this part of the public and fails to take effective early warning measures, making it impossible to avoid unnecessary losses after the problem is exposed. The action public is a public that faces the same problems and is aware of the existence of the problems. This type of public not only expresses their opinions, but also takes practical actions, which puts pressure on the organization and has a relatively large negative impact. The government spends a lot of manpower, material resources, and financial resources when solving the problems of the activist public, and pays little attention to the potential public. It is often only after the problem arises that the potential public becomes the activist public that they passively take remedial measures, seriously damaging the government. image.
(6) Poor communication channels
First of all, public relations communication methods cannot be used for administrative communication. Public relations emphasize a "two-way symmetry" communication model, while administrative communication mostly takes the form of orders, instructions, and issuance of documents. Once the communication content is established, it must be followed immediately, uploaded and issued, and the results will be immediate. Due to the deep-rooted tradition of administrative orders, the government habitually adopts administrative communication methods when communicating with the public, using public authority and mandatory means to communicate with the public in one direction. However, the public's evaluation cannot be fed back to the government in a timely manner. , there is little communication, which seriously affects the relationship between the government and the public. Secondly, government public relations communication has few methods and channels for two-way communication, and the effect is not good. In our country, various channels for providing information to the government mainly include petitions, grassroots visits, etc. But these methods of “two-way communication” for government public relations seem far-fetched. The petition system is only a supervision mechanism set up to restrict administrative agencies. The public is often limited by the influence of official-oriented thinking.
It is highly dependent on the government and lacks the awareness and ability to participate in and discuss politics. Communicate openly and effectively with government.
Thirdly, the transparency of government public relations communication is not high. Especially in local governments, there is even a saying that "everything that is made public is unimportant, and everything that is important cannot be made public." It has become an indisputable fact that the transparency of government public relations is not high. Some government open days, mayor's hotline, mayor's reception day and other activities have been highly praised by the news media, and have solved some things that the public cannot usually do, but they have not yet formed a true concept of government-public relations.
2. Suggestions for improving our country’s government public relations relations
Although our country’s government public relations has achieved great results, there is no doubt that its development still faces many difficulties and difficulties. Obstacles, it is subject to the historical background and social foundation on which it depends. Based on the above existing problems, in addition to the need to strengthen theoretical research on government-public relations, we also summarized the following suggestions to strengthen the contact and communication between the government and the outside world, and establish a relationship between the government and the general public. Good relations, transforming government functions from a traditional government to a "service-oriented" government, and improving the government's image.
(1) In terms of government agency settings, establish a dedicated and independent government public relations department
Developed countries in the world today generally have established unified government public relations agencies. While streamlining the organization, our country It is also necessary to rationally allocate government functions and add government public relations agencies to meet the needs of the development of the socialist market economy. According to the actual situation in our country, it is conceivable to merge the civil affairs, petition, information office and other agencies to form a public relations bureau, directly under the leadership of the administrative head (similar to the general manager-responsible public relations management model in enterprises), and will work with the public relations bureau Relevant functions are centralized and performed by the Public Relations Bureau. This not only streamlines the organization, but also enhances the government's public relations function, and can further strengthen the connection and communication between the government and the general public. For example, the functions of civil affairs relief, internal reception and coordination of petitions, and the press release and publicity of the Information Office are directly related to public relations and should be managed centrally, so as to ensure the effective development of government public relations from an organizational perspective. This idea has been piloted in some areas of our country, effectively overcoming the shortcomings of bloated institutions and overlapping functions, integrating liaison, reception, information services, planning and other contents into one, becoming the window for the government's external exchanges, and increasing social The public's understanding, trust and supervision of the government play a huge role in shaping a good government image.
(2) Enhance the public relations awareness of government staff and strengthen the cultivation of public relations talents
Improving the public relations awareness of government staff is the basic prerequisite for strengthening and improving government public relations. Therefore, we must improve the quality of government workers, overcome bureaucracy, eliminate corruption, and correct unhealthy tendencies. We must establish public relations awareness among government workers and make it clear that their words and deeds represent the will and tendency of the government. , to be consistent in words and deeds, public relations for everyone, public relations at all times, and public relations everywhere.
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