How to speed up the creation of tourism IP?

With the acceleration of national consumption upgrading, consumers are increasingly dissatisfied with the traditional way of sightseeing. IP, with more cultural connotation and brand appeal, began to integrate into the process of tourism transformation and upgrading, meeting the growing diversified tourism and leisure needs of consumers and providing new transformation impetus for tourism.

Experts say that China's tourism industry has experienced the traffic revolution, scientific and technological revolution and consumption revolution, and is facing the fourth revolution. IP means a change in the mode of value creation and acquisition, and it flows around personnel elements, improving efficiency and deepening experience. There is a natural gene between film and television entertainment IP and tourism. As a top-level content marketing IP, it can greatly empower the construction of tourist destinations.

In recent years, leisure resort hotels and characteristic homestays have experienced explosive growth. Baima Duoji, the founder of Songzan Hotel, combined with local culture to create a beauty IP on the Silk Road. Many hotels with different feelings have their own characteristics, learning and practicing the experience industry. Tourism has innate experience characteristics, so it will be the first industry to experience, including experience economy.

With the acceleration of national consumption upgrading, consumers are increasingly dissatisfied with the traditional way of sightseeing. IP, with more cultural connotation and brand appeal, began to integrate into the process of tourism transformation and upgrading, meeting the growing diversified tourism and leisure needs of consumers and providing new transformation impetus for tourism.