Traditional Culture Encyclopedia - Hotel franchise - What is the purpose and significance of hotel design?

What is the purpose and significance of hotel design?

Hello, the purpose of hotel design is to fight for survival and an effective means to grab tourists. Significance: Facing the brutal competition in the same region and at the same level, hotels in operation investigate the changed tourist market, competitors and their own resource constraints, and make forward-looking predictions on the dynamic changes of the tourist market in this region in the future. According to the survey results, segment the market, screen customers and lock in target customers. In order to meet the physiological and psychological needs of customers, find out various functional defects of the existing environment and facilities of the hotel. According to the adjusted market, culture and function, the total investment plate and investment recovery plan are determined based on the funds needed to improve the function and make up for the defects. Under the constraint of total investment, formulate the overall design scheme and organize the implementation of the whole transformation process from financing to opening. Make the renovated hotel occupy a more favorable strategic position in the competition of the same industry, so as to quickly recover the decoration funds and enhance the core competitiveness.