Traditional Culture Encyclopedia - Hotel franchise - What is the process of opening a convenience store?
What is the process of opening a convenience store?
1: Select the site and estimate the potential customers of the selected address for feasibility analysis. Site selection is an important factor, which can directly affect your success in opening a store.
2. Rent a house and sign a lease contract. At least you don't want to try for a year. It is best to sign for more than 5 years, which can greatly reduce the upfront investment cost of decoration hardware. The current investment level of 70-80 square meters convenience stores is about 80,000 yuan, and the average gross profit of convenience stores is about 12%. You can calculate the break-even point according to your expenditure. There is a simple algorithm that if your daily sales are less than your monthly rent, you can't make a profit.
3. Buy cash register system, shelves and other hardware equipment. Organize supply. A convenience store of 70 square meters needs at least three employees to start recruitment training in shifts, and two employees should be on duty at the same time in each shift (of course, the above personnel include the boss himself).
4 for tobacco, health, industry and commerce procedures. The demand for tobacco is difficult to deal with now, but it must be dealt with, because tobacco sales account for a considerable proportion of the sales of small supermarkets. Take it off with your relationship, hehe.
5: decoration. The repair must not be too complicated, just simple and clean. Mainly the wall and the ground, the wall should be white, and the ground should be made of non-slip floor tiles, which are easy to clean and have less dust. Lamps and lanterns must be hung above the passage, not above the shelf. The height is generally about 3 meters from the ground. The illuminance of 40W energy-saving lamp is 8m2, and the brightness can be set according to specific requirements. When decorating, it is best to pull a few iron wires with tight threaded screws above the passage about 3 meters from the ground, which can be used to hang lights, data lines, monitoring lines, shopping guide cards and POP.
6. The goods are put on the shelves, and the computer cashier system is ready to enter the market for testing.
7. Start business and adjust the supply according to the actual sales situation.
The radius of convenience store business circle is 500m, and there are at least 3,000 people in the business circle within 500m of Fiona Fang. Business experts believe that the following geographical locations are not suitable for opening convenience stores (chyee.com is the place to open stores):
Customers with less than 3000 people arrive at 1 and walk for 5-7 minutes;
2. Traffic trunk roads where non-customers gather;
3. I can't see the store on the road;
4, underground or above the second floor;
5. Shop facades and signs cannot be set up;
6. The store rent exceeds one day's sales.
In addition, because the main consumer groups of convenience stores are students under the age of 30 and office workers (accounting for about 80% of their total customers), in view of this,
A group of people are easy to accept new things, have strong consumption power and pursue fashionable products. Therefore, we should pay attention to innovation and renewal in the choice of goods, combined with the main theme of fashion.
One kind is housewives, who bought things in convenience stores that they forgot to buy elsewhere.
The second is a family of three, and young couples will make it convenient for the family to purchase.
Third, single young people are the main customers of convenience stores.
Fourth, primary and secondary school students, who are the biggest buyers of snacks in convenience stores.
It is particularly important to choose a good store location. It is very important to invest in convenience stores and choose a suitable store location, which is the most important factor for the success of convenience stores. Because the advantage of convenience stores lies in their convenience, many convenience stores are located in areas where communities and entertainment facilities are concentrated, making it more convenient for customers to shop.
As the saying goes, a good site selection is half the battle. The location of convenience stores can be said to be a big headache for many convenience store enterprises. At present, many articles about site selection are rarely aimed at convenience stores. Many analysis methods and details about the shopping district of hypermarkets are not applicable to convenience stores. Based on this, the author chose this topic, hoping to give some inspiration to friends who are engaged in related work in convenience stores. Of course, the business circle is actually dynamic, not always static, so many conclusions also need experience. As the author has not been engaged in related research for a long time, if there are any mistakes, please criticize and correct them.
- Related articles
- Which street office does Yuci branch belong to?
- Is there a good hotel or hotel near Zhejiang Media College?
- How many stars is Guiyang Shanshui Hotel?
- Can I shoot flowers with Ctrip?
- What does rework mean?
- Shuttle from Disney Hollywood Hotel to Disneyland
- Does Datong know which hotels have more than three stars?
- When did star-rated hotels become popular?
- Does Ctrip need to pay 10% for cancellation?
- Want to know which one is good for Rizhao tourism accommodation?