What are the brands of long-term rental apartments?

In recent years, the long-term rental apartment market has been favored by capitalists for two main reasons. One is the huge market potential of the long-term rental apartment market, and the other is the strong support of national policies. At present, there are many brands in domestic long-term rental apartment market. Let's take several representative brands as examples to give you a brief introduction.

Leju city youth community belongs to a centralized long-term rental apartment brand. It combines two modes, self-owned and trusteeship, with trusteeship as the main mode, further branding, standardization and chaining, and constructs a strategic mode of light assets.

The new apartment is a residential community dedicated to creating personality, quality and life for urban white-collar workers. After several rounds of successful financing, the brand scale of the new apartment has been further expanded.

Comma Apartment is a long-term rental apartment brand jointly built by Home Inn Group and Sequoia Capital. Based on my own hotel management experience, the daily management of comma apartment is more humanized. At present, it has branches in 18 cities nationwide.

Apollo is a brand of long-term rental apartments owned by Vanke, and it is also an important strategic business for Vanke to transform into an urban supporting service operator. With the strong backing of real estate enterprises, Apollo's business has been launched in more than ten cities across the country.

Rubik's cube apartment is a well-known long-term rental apartment chain brand, which is committed to building a life service community with apartments as the core. At present, Rubik's Cube Apartment has experienced several rounds of financing and its scale has expanded rapidly. Now it has more than 200 stores and more than 30,000 rooms, with an average occupancy rate of 95%.

Compared with the scale of centralized long-term rental apartments, decentralized long-term rental apartments are scattered because there is no centralized housing distribution.

Danke Apartment is a high-end white-collar apartment brand, and most of the company team members have Internet experience, involving many fields. Danke Apartment relies on the development model of "Internet plus real estate+finance", and its main business is white-collar shared apartments.

Mushroom apartment focuses on single white-collar sharing, relying on housing trusteeship, standardized decoration and post-lease service to create a high-quality living experience for tenants. In addition, through online and offline activities to establish a social circle, successfully transformed into a mushroom rental platform, focusing on single white-collar rental platform.

Free to let go of many product lines, in view of various problems in the process of renting, free to unite with many enterprises to open up information sharing channels, standardize the daily behavior of tenants from all aspects, and extend them to the fields of clothing, food, transportation and so on one by one.

The above is just the tip of the iceberg among many brands of long-term rental apartments. It can be seen that the brands of long-term rental apartments are mainly divided into three categories, one is owned by hotel groups, the other is owned by real estate enterprises, and the third is owned by internet companies. These brand apartments have their own advantages. In the short term, the primary problem faced by long-term rental apartment brands is brand expansion. Whoever wins this war will occupy a place in the future long-term rental apartment field.