Shopping mall celebration plan

In order to ensure the scientific and orderly progress of things or work, it is usually required to make a plan in advance, which is a highly operable written plan. Do you know what kind of plan can really help us? The following are three celebration activities I have compiled for reference only. Let's have a look.

Article 1 of the celebration activity plan: This celebration is immediately following the sales peak of the Spring Festival, so the celebration is held in advance to do a good job of preheating for the Spring Festival. The whole celebration is planned and arranged around lengthening the peak sales period of the Spring Festival. On the basis of previous years' celebrations, we will further deepen our friendship with customers, truly care about community friends and offer love to those in need. The celebration launched the theme of "Love for the Fourth Anniversary (or Love for XX)". Around the theme, the celebration activities are divided into three parts: nostalgic plot, crazy plot and interactive plot. Details are as follows:

Crazy plot

I. Thematic activities

1, theme: Passion starts here.

2. Activity time: 20xx.12.15-31.

3. Content: When the shopping amount reaches 100 yuan, give a love gift 1 yuan, and give a fresh one (worth about 5 yuan). If you don't participate in the group purchase, you can only send a single receipt twice.

4. Gift selection: eggs, apples, live fish, fresh meat, zongzi, toast and milk. According to the sales and transactions of last year's celebration (12.28—1.12), the number of transactions with a price greater than or equal to 100 yuan is about 30,000, which is 400 million according to the conversion of "limited delivery twice". The sales target of this year's celebration is that the number of transactions will increase by 65,438+05% (refer to the randomly calculated growth rate of transactions in the same period). This year, we need 46,000 gifts, with a reserve of 20xx and an estimated quantity of 48,000.

Gift-related matters: product name, quantity, unit price (estimated), supplier sponsorship, self-provided quantity (RMB), egg 6500 4.5 yuan/serving 3250 3250 14625 apple 6500 4.5 yuan/serving 3250 3250 14625 live fish 6500 4.5 yuan/3250 3250.

5. Gift execution department: fresh.

6, division of labor:

1), planning to prepare gifts according to the results of fresh food negotiations and give them on-site decoration and site preparation;

2), tally team, provide 3 people every day, to assist the front desk to send gifts and display gifts.

3) The front desk distributes the gifts evenly every day according to the number of gifts to ensure that the number of gifts is synchronized with the activity period;

7. Publicity: On-site: Make flags with "activity content" and arrange hanging work. External: special issue of store celebration, community-assisted publicity, etc.

8. Hypothetical analysis: Through this activity, on the one hand, it will stimulate people's popularity, increase the unit price of customers in a limited number of visitors, and thus increase sales.

Second, the image activities

1, subject: recommit

2. Contents:

1), we solemnly promise you that if you find that the price of the same product is lower in any supermarket of the same type in Hangzhou within 15 days after shopping, we will refund the difference;

2) We promise you that if you are not satisfied with the goods within 10 days after shopping, you can return them unconditionally. (Except for commodities designated by consumer associations)

3. Publicity and promotion:

1), the main entrance of the supermarket, with eye-catching slogans!

2) DM, posters, fresh morning market posters and other supermarket publicity channels constantly remind customers and establish the company image.

4. Hypothetical analysis: Based on the implementation after the store celebration last year, this commitment will enhance the price image of Jiayou Supermarket through broadcasting, banners and other publicity methods, and truly safeguard the price integrity of Jiayou Supermarket in line with the service tenet of "price is honest and credible";

Third, key categories and promotional activities

Health products:

1, theme: Trade in the old for the new.

2. Activity time: 20xx.12.15-12.5438+0.

3. Content: When you buy any health care products in this supermarket, you can exchange the receipt and product packaging (or old packaging) for cash 3 yuan.

4, division of labor:

1), tally: negotiate with the participating suppliers and ask them to share the cost of returning the old packaging of the goods;

2), planning: a, publicity: in addition to the above publicity methods, add newspaper publicity; B, prepare conspicuous communication venues and layout; C. provide an account form; D. liquidation of expenses after the end of the activity;

3) Front desk: implement on-site communication; Daily account registration;

5. Hypothetical analysis: Health products are an important part of supermarket sales. Every spring festival, health care products are the world, so the above activities are launched for this category. Key points of success: strive for the first-class best-selling goods to participate in the activities.

Household appliances:

1, theme: moving "electricity"

2. Activity time: 12. 15-3 1

3. Content: Special price of home appliances, and coordinate suppliers to win various commodity-related gifts. Through the tree-shaped construction of the atmosphere in the home appliance area of the store and the display of gifts, it will attract popularity.

4, division of labor:

1), tally group: negotiate with suppliers for profit promotion and prepare gifts;

2), planning: home appliance area decoration, highlighting the promotion atmosphere!

Fourth, special price.

(a), the store commodity prices

1. Subject: Carry out the price reduction to the end.

2. Activity time: 12. 15-3 1

3. Quantity: about 300.

4, division of labor:

1), the tally team negotiates to prepare a special list, with a ratio of 3: 6: 7 (fresh food, food and department stores). (Alignment: When the goods are in season, the price will definitely have a shocking effect). (Hint: Prepare a batch of 80 DM commodities with unique advantages, and determine the DM proportion according to the price advantage. )

2) Planning, typesetting and production of 2)DM; Design and production of logo for celebration price;

5. Hypothetical analysis: The choice of store-celebrating goods depends on the season and consumer consumption trend. Let customers feel the tangible benefits during the celebration.

(2), daily surfing price goods

1, theme: passion indulgence, value feelings

2. One thing a day

3. Division of labor:

1), the tally team prepares 16 goods (distribution ratio: 3: 6: 7). The price scale is absolutely low;

2) Planning: preparation and decoration of surfing exhibition area; DM first edition production; Surfing commodity pictorial production; Change jobs every day.

4. I want to analyze it: focusing on low prices reflects the cheapness of goods. Such as oil, cotton mop, rice, eggs, fruits, etc. Through the extensive publicity of cheap sacrifices, we can attract more people and achieve the purpose of celebrating the store. Nostalgic plot

First, the essay activity

1, content: Essay to the society, titled "My Story with XX Store". The purpose is to collect excellent articles from all sides and bind them into pamphlets as supermarket publications.

2. The purpose is to embody corporate culture and enhance mutual communication.

Second, friendly contact.

1, content: screen out members who have visited our supermarket for more than 6 times before 20xx.6. 1 and send letters of condolence (content: information filled in by mail, gift certificate and membership card). Exchange 20xx. 1. 10 for membership cards and gifts with information and gift coupons. Imagination analysis: use the attraction of membership cards and gifts to incite hard-working members to come to our store for consumption.

Third, love activities

Activity 1: Love the card.

1, theme: Give love a free space.

2. Activity time: 12. 15-3 1 3,

3. Content: 5 yuan went to 30 yuan to apply for a Jiayou membership card! The income of the membership card is donated as love except the cost of 1 yuan.

4. Division of labor: 1), planning: apply to the headquarters, 1 yuan for card activities; The quantity depends on the situation; Make a card counter (requirements: less commercial atmosphere, strong public welfare) and a donation box (large size, preferably transparent, nominated by a notary). 2) The tally team assists the front desk to arrange the card handling personnel on site.

On the one hand, this activity is to tap the spontaneous hearts of customers and mobilize their dedication. There is a lot of room for them to freely choose the amount of donations; On the other hand, promote membership cards and increase the number of our visitors.

Activity 2:

Theme: love starting point station

1, start time: 20xx. 12.438+0

2. Content: To provide help and material support for the double laid-off workers, people with no source of income, patients, disabled people and other needy people in the surrounding communities. (Select 100 people who need help).

3. Items: oil, quilts and rice.

4, the cost of goods is 1), advocate social charity and mobilize customers to apply for membership cards. The income of the membership card is only the fee, and the rest is used as a part of help. 2), the supplier saves a part 3), prepare a part of love goods, the content is that every time you buy such goods, you will get a love, and one of them will be sponsored by profits (such as one yuan, two yuan, etc.). )

5, division of labor:

A. The tally team prepares a list of caring goods (the quantity of goods is tentatively set at 10, and suggestions are: high gross profit, or you can strive for profits from suppliers); Display according to the site layout;

B. Plan and arrange the exhibition area of caring goods, and operate the "caring" atmosphere.

Interactive plot

1. Promotional activities of joint counters.

Activity content: During the celebration, 65,438+000 customers can spend 65,438+0 to go to 5 yuan to buy a product around 50 yuan, with an advertisement in DM (or newspaper) before opening. Items: quilt cover, pillowcase, clothes, tea, ginseng, etc. Requirements: Every lessor and joint venture needs to participate, and the activity expenses are distributed in kind or cash. The special price reached 1600 copies, and the cost was 32,000 yuan.

Supplementary activities: special price or discount division of labor: 1), planning to increase special price.

2. Supplier purchasing and giving activities. Division of labor: tally team reporting activities. Plan according to the reported activities.

3. Celebration auction. (This activity is under discussion) Contact Huangcheng Auction House to enliven the atmosphere through interactive activities, such as games and snapping up.

Shop Celebration Plan 2 I. Purpose of the event

1. Warmly celebrate the opening of our KTV.

2. Establish the brand image of the hotel and its KTV, as well as its reputation in terms of service, quality and operating characteristics through celebration activities.

3. Communicate the hotel's business philosophy and service consciousness to the target consumers from all directions, and conduct benign communication with consumers.

4. With the help of the opening ceremony of our KTV store, we will create a peak of brand communication, and then drive the business season years ago.

Second, the theme of the event

1, the theme of "Please bring your songs into the recording studio and take them home".

2. The theme of the activity is "Make love with songs, make a pact of roses"

Three. Time and place of activity

Activity time: xx years, xx months, xx days.

Venue: KTV newly opened in our hotel.

Fourth, the active object.

Mainly in the city's high-end consumer groups, youth consumer groups.

Verb (abbreviation of verb) activity content

1, please take your song into the recording studio and bring it back to your home.

Because young people who drag songs, especially those who are confident in their voices, are looking forward to recording their own songs, and the ordinary recording effect is very poor, so we use the recording studio to record their professional songs and give them away for free (only on the day of the event) to publish relevant information in the news media (newspapers, magazines or radio stations for middle-and high-income people), and all of them will be discounted at 60% during the opening period.

2. Make love with songs and make a contract with roses.

"Making love with songs" single date party activities. "The Covenant of Roses" aims to impress each other with songs, carry out the original sound to the end, and let men and women communicate and talk with songs. If you like a person, you can designate him to sing. If two boys sing the same song in pursuit of a girl, even if they have boyfriend and girlfriend or are not satisfied with each other, they can record the original sound of the other party.

Remarks: This activity is mainly aimed at people who pursue cultural taste and quality of life, and is suitable for people who have parties or anniversaries.

Features: cultural taste, easy to cause controversy, conducive to media speculation and dissemination.

Popularization of intransitive verbs

1. Promotion time: one month before opening.

2. Publicity means: do a good job in advertising and publish information about related activities in influential radio stations, newspapers and news media in this city.

VII. Opening Promotion Plan

(1) corresponding discount: 30% off all drinks on the opening day, but discounts can be given according to the number of customers and the economic strength of the boss under special circumstances.

Features: Emotional communication highlights the festive atmosphere, easily causing consumers to change their brand and image again, and can form the concept of affordability in consumers' minds.

(2) Economic combination: A variety of economical and efficient service packages are combined when opening, and the price is clearly marked. You can use the hotel discount card. One card can be used for two purposes, which is convenient for customers.

Features: spread xx to all consumers. The KTV in this hotel is also a place suitable for consumption.

(3) Issue discount cards for ordinary hotels. When opening, the first priority is to be affordable, to make consumers feel cheap and suitable for them to enjoy, the same cost, different enjoyment, the decline in drinks, and the quality of service can not be reduced. During the opening period, all customers can give away a KTV and hotel universal discount card for free as long as they spend over XX yuan. In order to run the hotel in the future.

Eight. Matters needing attention in activities

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience.

3. Set the sales target of the activity, and all hotel staff should do a good job in sales.

4, in the hotel KTV can be arranged accordingly, rendering the atmosphere.

The restaurants and rooms in this hotel can be combined with promotional activities in the form of discounts to enhance the influence and attraction of this event.

6. During the activity, all departments made careful preparations to provide perfect services for the guests.

The third part of the celebration plan, the theme of the event

Six Surprises and Unlimited Joy —— Celebration of the First Anniversary of XX Supermarket

Second, the activity time

25 June-6 July

Third, promote policies.

1. Happy birthday, send cakes into the store (the top 300 people sent cakes into the store on July 2nd).

2. Coke is free to drink (300 cans of coke are distributed in different forms every day for 2-4 days).

3. Buy a color TV (from July 2nd to July 4th, a lottery ticket will be given for a single purchase of * * yuan, and the lottery will be held every afternoon from July 2nd to 4th at 16:00, only in emerging stores).

4. The over-value goods will be auctioned at 10 yuan (all kinds of over-value goods will be auctioned at 10 yuan on the 2nd to 4th, and then the price increase can be an integer multiple of 5 in 5 yuan, only for emerging stores).

5. Snowflake Beer Competition will be splendid (Snowflake Beer Competition will be held at the event site at 2-4 pm every day, divided into groups and finals).

6. There are surprises in the shopping receipt (the lucky ticket number will be announced at the event site on 2-4 days, and shoppers will have the opportunity to get a mysterious gift during the event).

Fourth, award setting and lottery.

Prize: Three first prize winners draw a 32-inch LCD TV worth 2990 yuan in Yamashita Store every day.

Second prize: 15 people, 5 brand electric fans worth 128 yuan every day.

30 third prize, 10 daily value, a set of refreshing summer sleeping mats in 38 yuan.

Lottery: After the customer pays for shopping, he/she will get a lottery ticket at the service desk with the receipt, and each station in 38 yuan will get one lottery ticket, with a maximum of three tickets. After receiving it, the service desk staff will supervise and fill in the name, telephone number and password (the password can be the birthday of the ID card without filling in the telephone number). ) and sealed by the service desk. Customers who put 30 tickets into the prize box will keep the prizes.

Verb (abbreviation for verb) publicity plan

External power:

Bill Transfer (General)

Strip Width (General)

Publicity vehicle (GM)

Rainbow Gate (Universal)

Facailong (Beishan)

Store comparison: display board in front of the door, stage performance, flower basket in front of the door, in-store poster, flag hanging, floor sticker, display adjustment, promotion desk, promotion board, welcome ribbon (temporary promotion staff), and prize box beside the service desk.

Advertising language:

1.xx Supermarket Celebrates the First Anniversary of Two Stores with Six Gifts.

2. Shopping lottery, color TV mobile phone is free.

There are many special prices and discounts for the audience.

4. Wonderful interpretation, joy and laughter

5. Do what you can in the beer competition.

Publicity content: leaflet-1/2 activity theme+six major activities+advertising language +a prize map.

1/2 Promotional Goods

B-side activity theme+promotional goods+advertising language

Poster: event theme+six major events+some promotional products

Banner: advertising language or six activities

Publicity car: theme+six items+prize map

Hanging Flag: Advertising Language+Image Map

Background cloth: theme+six items+prize map+supplier content

Front card: theme+six detailed explanations+prize map

Specific timetable

Publicity preparation: June 25-28, sorting out the details and prices of promotional products and customizing promotional materials.

Finalization of publicity: material preparation, publicity implementation, flag hanging, adjustment and display, and flag hanging on June 28-30.

In-store preheating: Starting from 30th-1 day, emerging stores will purchase in advance and issue a lucky draw (the lucky draw is valid from July 2nd to 4th).

Publicity implementation: dealers and installers will be determined before 28th, banners and posters will be hung on 28th-29th, leaflets will be distributed on 29th-30th, and publicity vehicles will be patrolled in streets and squares on 30th-1 day.

Preparation for performance: 1 On the afternoon of the same day, all the stage facilities were in place, and the cast and programs were properly arranged. 1 On the evening of the same day, the specific staffing and omissions were confirmed, and all the staff would arrange specific procedures and precautions.