Project plan of college students' innovation and entrepreneurship competition

College students' entrepreneurship is an entrepreneurial process with college students and graduates as the main body of entrepreneurship. The following is the project plan of college students' innovation and entrepreneurship competition I compiled for you, hoping to help you!

Project Plan of College Students' Innovation and Entrepreneurship Competition 1

1. Investment strategy

Investment strategy: based on Jining, facing the whole province.

Focusing on Jining, while ensuring the comprehensive and smooth development of investment promotion work in Jining area, we set up the investment promotion department, arranged investment promotion forces, and used modern communication means such as telephone, fax, network and dm to attract investment. In the case of ideal results, while ensuring the investment index in Beijing, we will adjust at any time and increase the intensity of foreign investment.

Second: Introduction to the background of investment projects.

Nordic Water Park is the largest water park in Jining. It belongs to Jining Nordic Style Resort Hotel, located in the southeast of the city, next to Beihu Scenic Area, at the intersection of Jizou Road and Torch Road, with convenient transportation and superior geographical position. The hotel covers an area of more than 240 mu, with green hills on the back and blue waves on the face, beautiful scenery and pleasant scenery. The combination of Chinese and Western, log pavilion architecture and mountains, water and forests complement each other, presenting a Nordic heavy-colored oil painting, which is a paradise for leisure, vacation, tourism, sightseeing and entertainment under the interpretation of China's ink artistic conception.

The most advanced water park has a daily tourist throughput of 1 10,000 people, and the goal is to become one of the top ten water parks in the province within five years. I have many years of experience in water park management. Nordic Water Park covers an area of 30,000 square meters and is designed by internationally renowned companies. Introducing the world's most advanced ozone water storage system into the water treatment system in the park can not only make the water quality fully meet the requirements of the national quality inspection department, but also eliminate the signs of bacteria in the water, which has no irritation to eyes and skin at all, making the water in the park purer and safer. All water amusement equipment in the park is designed and provided by world-class water equipment company. Tourists sit, artificial beaches, pavilions, etc. They are all rich in Nordic culture, especially suitable for tourists who like to experience fresh feelings; Known as the water roller coaster, the jet slide can bring incredible sliding experience to tourists, which is very suitable for young tourists who like challenges and excitement. In addition, there is the latest design of the water park industry. It is the world's first high-tech water slide, especially suitable for family and friends to experience together. There is also a crazy pool-playing project in the water park, which is the largest theme-based water recreation area in Jining. Various water slides and water recreation activities provide endless happiness for tourists of different ages (entrepreneurial guidance); Coupled with centrifugal slides, high-speed slides and other water amusement equipment, it is very suitable for young people who like to jump and stimulate, as well as slides and children's play pools specially designed for children.

In addition to all the hardware and equipment of the water park reaching the international leading level, in order to be closer to the needs of Guangzhou citizens, the opening hours of the water park will be from morning till night, so that visitors can not only enjoy sunbathing during the day, but also enjoy romance with family and friends in the moonlight after work. In addition, the park can also enjoy customs performances, bonfire dinners, seafood dishes and so on. Let you taste all kinds of delicious snacks.

All kinds of water amusement equipment in the water park are suitable for family and friends to play and couples to have a holiday. The purest hydrophilic pleasure can not only drive away the pressure of the city, cool off the summer heat, but also enhance the feelings between people. It will be the best choice for citizens to relax in summer.

Water treatment and water quality testing

The international advanced ozone water circulating treatment system is introduced into the water park to ensure that the water quality reaches the standard, so that the water in the park not only has obvious specificity of odorless and tasteless, but also can kill bacteria on human skin without harming human skin and eliminate the traces of bacteria in water in time. Every day, every facility pool in the park will be sampled and tested regularly according to the regulations, and the test results will be announced to the public, so that tourists can know the current water quality information in time and ensure that the water quality reaches the standard.

Professional water first aid, landscape design and sunshade structure

The landscape design of the water park is mainly subtropical plants and flowers, forming a natural and relaxed environment for tourists. There are many sunshade facilities in the park for tourists to use free of charge, so that tourists can get the best protection in the sun.

Three. Introduction of the project executor (including experience, experience and education)

1. Ms. Luo

Four. Introduction of project content

1. This project belongs to the entertainment industry.

2. Introduction of this certification

Approver:

Approval time:

Document number:

3. Whether the project has been audited or evaluated by a professional organization. (including asset appraisal report and bank credit certificate)

4. The expansion project shall briefly outline the year-end financial statements of the unit in recent three years.

Verb (abbreviation of verb) Introduction to the project's own assets (including real estate, real estate, equipment and funds) VI. Project investment requirements (investment forms: capital, equipment, technology, management and market)

1. Investment attraction in the form of funds and payment methods

A. There are three ways to pay rent and preferential policies:

1. Pay the rent for three years in one lump sum. The rent has increased by 5% since the fourth year; Fifth year

Rent rose by 6%; In the sixth year, the rent increased by 7%; The overall rent increase ratio does not exceed 20% of the original rent level.

2. Pay 30% of the five-year rent in the down payment, and pay the full amount of the five-year rent before the official opening. Rent has increased by 5% since the sixth year; In the seventh year, it increased by 6%; Increase by 7% in the eighth year; The overall increase ratio does not exceed 20%. The lease contract can be signed for _ _ years.

Pay off the rent for five years in one lump sum. Preferential policies for obtaining the actual right to use for 6 years. Rent has increased by 6% since the seventh year; In the eighth year, the growth rate was 7%, and the overall growth rate did not exceed 20%. In addition to enjoying the above preferential policies, you can also get the opportunity to choose the location of the store.

3. 30% of the down payment 17 of the rent, and pay the full amount of the rent for _ _ years before moving in. Preferential policies for obtaining the actual right to use for _ _ years. The lease contract can be signed for _ _ years. If you pay off the annual rent in one lump sum, you can not only enjoy the above preferential policies, but also get the opportunity to choose two shops.

4, the way to pay the rent and the reasons for providing preferential policies:

Considering that the investment invitation of the project should not only conform to the overall positioning of the company, but also consider the cost recovery of the company, the shorter the recovery period, the less the operating financial expenses. At the same time, timely repayment of loans will be conducive to the improvement of the company's credit rating and the company's future development. On the one hand, the above scheme can shut out small enterprises that lack strength (and raise the threshold) and achieve the goal of natural elimination. At the same time, according to the principle that cash is king, we will use the discount on the service life that has little influence on us to benefit the merchants, so as to give discounts in advance without causing any losses to the cash receivable.

In addition, considering the future appreciation of the project, we can fully enjoy the benefits brought by the appreciation, and the scheme is set to guide merchants to choose the way of paying rent every five years. The economic benefits obtained in this way will be reflected in the attached economic analysis.

Economic analysis of intransitive verbs

I. Economic analysis of paying (three years) rent (ideal price)

1, calculated according to the actual use area of _ _ _ _ million square meters;

2. Rent square meters according to the actual use area of each floor;

3. The average rental price is calculated at RMB yuan per month; be equal to

(4) Deposit-.

Seven. Analysis table of utilizing foreign capital (analysis of project return funds)

Eight. Introduction of project feasibility analysis (market forecast analysis)

Nine: The project has compiled an analysis report on the benefits achieved in the first year and the incremental benefits in 3-5 years.

X. Statement of investors' rights and interests

XI: Introduce the possible risks and treatment methods of the project.

XII: Remarks

Project plan of college students' innovation and entrepreneurship competition II

First, the basic situation:

1, enterprise name: department store

2. Industry type: retail

3. Organizational form: individual industrial and commercial households

Main business scope: The town center of my hometown is the center of people flow.

4. Place of business: Qigong Town, Yangshan County, Qingyuan City, Guangdong Province

Area: The floor area is about 150 square meters.

Reason for choosing this location: Because there is no large supermarket in the town center, this location is an area where people and cars are concentrated, with convenient transportation and very broad market prospects.

5. Personal information of entrepreneurs:

Name: Zhang Wenjian.

Gender: male

Age: 2 1

Education: junior college

Relevant work experience: I used to sell things in stores and knew a little about business, but I will increase my social practice and learn this knowledge in the future.

Second, the project overview:

I am a college student, majoring in computer, and I have been interested in business since I was a child. Now I'm going to graduate from college. With my hobbies and longing for business, I have always wanted to open a supermarket in my town and develop the economy of my town. Many supermarkets in Guangzhou attracted me, and I was very interested in it, because I was inspired when I was shopping in the supermarket. According to my experience, financial situation and my understanding of today's society, I decided to act cautiously and think twice before you do it, because it is risky and my own experience is insufficient.

With the continuous improvement of residents' living standards, the pursuit of environmental protection and healthy consumption has become a way of life, so I intend to sell some green products to ensure people's physical and mental health and customer first, which is our aim.

III. Market survey (see attached table)

1. Store hardware survey. It mainly includes: survey on the location of competing shops, survey on the appearance and image of shops, survey on building structure, survey on the design of parking lots and survey on the allocation of commercial facilities.

Four, the investigation of other large supermarkets:

2. Shop display layout survey. It mainly includes: the investigation of the floor composition, plane layout, regional division, commodity display and shop atmosphere creation of competitive shops.

3, commodity ability survey. Investigate and analyze the variety, price range, quality and supply of goods in competitive stores.

4. Customer level survey. Mainly from the age level and income level.

5. Shop management survey. Promotion, replenishment, display, environmental health investigation.

The relationship between demand and supply has the following types: ① strong demand and insufficient supply; ② Strong demand and supply; (3) the demand is not prosperous, and the supply is not prosperous; (4) The demand is not strong, but the supply is strong. Judging from the location of warehouse supermarket, the relationship between supply and demand in its business circle shows that the first category is the best, the second category is the second, and the third and fourth categories are avoided as much as possible. In the investigation of demand and supply, attention should be paid to the investigation of potential demand and supply, especially to the development trend of some factors that may cause changes in demand and supply.

6, warehouse supermarket survey:

In addition to the above-mentioned large-scale projects, the following detailed but important factors must be investigated in the specific site selection of warehouse supermarkets.

Visibility. Visibility is the degree to which a store can be seen by pedestrians or passengers. The higher the popularity of the place, the easier it is for the store to attract tourists' attention and the more likely it is to shop in the store. Therefore, when choosing the location of warehouse supermarket, we should choose a well-known location, such as a crossroads or a fork in the road on both sides of the street.

Applicability If land is to be requisitioned for building, it is necessary to consider whether the land area and shape are consistent with the types of shops. When renting a ready-made house, we should consider the structure, materials, facade modeling and plasticity of the building. The shelves of warehouse supermarkets are higher than those of ordinary shopping malls, and accordingly the height of buildings is required to be higher. At the same time, we should also understand the requirements of urban construction and development planning, and learn in detail the short-term and long-term planning of transportation, municipal administration, greening, public facilities and residential construction or renovation projects in this place.

Convenient transportation. I mainly understand two aspects:

A, whether the place is close to the main road, whether the transportation network can extend in all directions, whether it is convenient to transport goods from the railway station pier to the shops, and whether it can pass through large trucks during the day, because large trucks are generally controlled in big cities, and many streets in the central area are not allowed to use currency cars, and some are only allowed to drive at night.

B, that is, whether there are relatively dense bus lines passing by, and whether the stops of each bus line can cover the whole urban area in a balanced and comprehensive way. At present, the popularity of private cars in China is not wide, which is particularly important. Because this is directly related to the convenience of customers shopping.

Verb (abbreviation for verb) Market survey before opening:

Before opening a supermarket, I will visit some supermarkets and businesses, carefully observe the shopping situation of consumers, and ask some consumers, such as consumers of different ages, occupations and income levels, that their shopping habits and consumption needs are different. I think smart businesses should constantly try to figure out the psychological changes and demand changes of various consumer groups in the course of business operation.

(A) consumer behavior and psychological characteristics of high-income consumer groups:

1, the brand preference is obvious, and the influence of cultural demand is greater than the temptation of price. Most of the high-income groups are "three highs" consumer groups with high education, high taste and high consumer demand. They are easy to accept new things and big brands and will have corresponding brand preferences.

2, the purchase volume is large, and the number and frequency of purchases are small. High-income groups are busy with work, so they show great irregularities in their lives. Apart from weekends, shopping can only be a "luxury" for them. But if you go shopping in the mall, you buy a lot, from food and drink to use, the consumption is several hundred yuan. It is understood that this kind of "centralized shopping" has a large number of consumers, accounting for a large proportion in weekend shopping groups.

3. Shopping expectations are high. Influenced by their social status, high-income consumers also expect merchants to give them special care when shopping, such as pre-sales service and after-sales service. I have visited many consumers, and they all agree that the most important thing when shopping is the service attitude of the merchants.

(B) consumer behavior and psychological characteristics of low-income consumer groups:

1, pay attention to the price. Many people have been short of money. When they have no money, they always count every penny. For low-income consumer groups, this is particularly prominent. It is their most extravagant wish to meet as many consumer needs as possible with the least expenditure. In my investigation, I found that many places in shopping malls are low-income groups. Because for them, low prices are affordable. Supermarkets in many big cities outside have attracted many citizens with such benefits.

2. Pay attention to quality. At present, among the urban low-income groups. In the survey, I found that their consumption habits are far from those of rural consumers. They have a sense of self-protection in the process of consumption, pursuing a healthy life and a nutritious diet. Even if they buy low-priced meat dishes in the meat market out of thrift, they are still worried about the quality of meat dishes and look forward to the arrival of "assured meat dishes". Because the quality is real, things should be used and eaten moderately while being cheap.

3. Shopping less and shopping more frequently. Laid-off workers, especially housewives, live a regular life. They basically get up on time every day, go to bed on time, buy things on time and watch TV on time ... Their single shopping amount is very small, but they shop frequently, sometimes several times a day.

Project plan of college students' innovation and entrepreneurship competition 3

Taking the university campus as the core, aiming at the consumer groups of college students, a second-hand bookstore integrating selling books and renting and purchasing is set up. While meeting students' purchasing needs, it provides a convenient channel for their consumption behavior and a platform for readers to recommend their favorite books, textbooks and magazines, so that everyone can exchange information with each other and broaden their horizons to the maximum extent. At the same time, the bookstore is operated for the purpose of "serving college students and saving money for them", providing college students with appropriate part-time jobs for social practice, effectively reducing costs, improving the utilization rate of books, and operating and managing with a sincere attitude. In the later business expansion, we will actively seek partners and open chain stores in major campuses to achieve large-scale operation.

I. Business Overview

1. Best-selling books on the market (newly bought). This part includes all kinds of reference books, teaching materials, counseling books, magazines, newspapers, novels and so on. According to the sales of other bookstore-related goods in the market, make a ranking table by category and investigate the likes of schools around the store. According to customers with different tastes, the corresponding data are sorted out, and at the same time, two-way collection is carried out to accurately locate market demand.

Second-hand books are another source of income for bookstores. In order to save money for students, the idle second-hand books in students' hands pass the value evaluation and the old and new rate appraisal, and then pay a certain fee to buy bookstores for other students to rent. Among them, the sources of books are mainly concentrated in the book market, students' idle books, and waste collection stations (the source must consider the old and new rate of books, availability and other indicators) to save costs to the maximum extent.

3, online shop, build your own website, and promote our products more effectively.

4. Establish a membership system, implement preferential measures to purchase and rent books, and cultivate long-term customers.

5. Provide preferential business of group purchase, and book all kinds of teaching materials collectively.

6. Provide convenient and fast delivery service, and provide door-to-door delivery service within a certain range according to the addresses left by those customers who need online shopping and leasing.

Second, the business plan

1. First, market positioning, consumer demand, and college campus as the core and college students as the main market of bookstores. Mainly for university teachers, workers and other working-class people.

2. Distribute leaflets and organize relevant staff to concentrate on promoting the store.

3. Visual impact effect. On the day of our store's official opening, we can make an inkjet curtain of suitable size and post it outside the campus (preferably on campus) to summarize our special products and services.

4, free experience, expand publicity, all customers can borrow books for free three days before the bookstore opens, thus promoting our products.

5. Pre-development: It is expected that the first two years will be the embryonic growth period of the bookstore, and targeted commercial operations will be mainly carried out in the target market, and the way of "positional warfare" will be adopted to quickly recover the cost, win the good reputation of customers and reserve experience for future business development.

6. Medium-term development: Using the business income of the previous two years, we will gradually expand the storefront, provide better services, expand the bookstore to several special areas, and attach coffee bars and tea bars to the bookstore to provide elegant reading places for students who borrow books, thus improving the level of the bookstore.

7. In the later stage of development, rationally locate the second-hand book market, occupy the new market of campus bookstores in a certain range, establish their own brands, accumulate intangible assets, attract investors, and expand by joining chains.

Third, the sales plan

1. Pricing of book sales: bestsellers are sold at a fixed price; Second-hand books are sold at an appraised price.

2. Pricing of borrowing books: magazines and comics are charged with 10 yuan deposit, and large books are charged with 15 yuan deposit. The charge is 1 yuan for the first three days, and 50 points will be added for each book after three days. The time limit is 1 month, and the number is two.

3. Membership business: You can get a membership card when you shop in 50 yuan. Every full 50 yuan earns 1 point, if it is less than 10 yuan, every full1point can get goods with any value in the store 10 yuan, and every full 20 points can get goods with 20 yuan value, and so on. Members who earn 50 points belong to silver card members, and members who earn 100 points belong to gold card members.

Project plan of college students' innovation and entrepreneurship competition 4

First, the entrepreneurial background

1. The changes of the times have given us contemporary college students different meanings, and also given them different life and ideas. The way to enjoy life is naturally different. The price of sanitary napkins is also rising. I often hear roommates shouting: menstruation can't afford to get hurt, and sanitary napkins have also gone up in price. Or sometimes I forget to bring a sanitary towel and I'm not ready. Of course I am a girl, too.

2. The economic base determines the superstructure. Nowadays, the improvement of social economy promotes the improvement of our quality of life and has different requirements for life. Female friends have improved the quality requirements for sanitary napkins, which also provides opportunities for manufacturers of cottage products. We should resist this phenomenon, not only for ourselves but also for everyone's health.

Second, the purpose of starting a business

1. As we all know, in the university campus, ability is far more important than knowledge, which requires a platform for us to study, exercise, show ourselves and increase our ability. The larger societies and student unions on campus have little space for us graduating students, so we need to start our own businesses to pave the way for ourselves.

2, let girls use new ones every time, without storing them and buying them in large quantities at one time. Don't be afraid of getting hurt when you have your period. Our price is the lowest, the quality is the best, you are responsive, service first!

3. I am a particularly poor student. Work-study program is something that many college students want to do. On the one hand, it can reduce the burden on parents, on the other hand, it can prove to others that they are independent and growing up.

4. Provide work-study programs for poor students. This allows us to truly stand on our own feet only by opening another channel for work-study programs through our own efforts!

Third, the market forecast

At present, the present situation of sanitary napkin industry in China: 1980 China introduced the first sanitary napkin production line, and now there are more than 300 enterprises, with 1000 production lines, and diversified product types have been realized. If there are 4 girls in each dormitory, there are 24 bedrooms on the first floor, 96 people on the first floor, 6 floors in a building and 576 people in a dormitory. Generally speaking, each student needs to use about 20 sanitary napkins and 30 pads every month, which is 12 months a year. The market capacity can be imagined. At present, there are well-known brands such as Sophie, Hushubao and ABC in the sanitary napkin market, as well as economic brands such as Jiaoshuang. According to experts' prediction, the market capacity of sanitary napkins in China is quite large, and there are 20-30 brands in the market, so I want to open up my own world in this market.

Four. Service Introduction

Serve everyone. Register the brand and holiday date of sanitary napkins that each female student likes to use. We will send reminders a few days in advance (in the form of personal visits or telephone greetings) to ask if sanitary napkins are needed, and if students with dysmenorrhea need brown sugar or medicine. Home delivery, students don't need to run errands to the supermarket to buy, our sanitary towel brands are many, suitable for everyone's needs, and our price will be cheaper than the supermarket, with humanized service, do a good job of warm tips. Let girls use new ones every time, without storing them or buying them in large quantities at one time. Home delivery, low price, high quality, sensitive response and service first.

Verb (abbreviation for verb) runs the project.

1, sanitary napkins with different brands and prices;

2, brown sugar (conducive to relieving dysmenorrhea, the easiest to drink on holidays);

3. Drugs for relieving dysmenorrhea;

4, care products.

Six, marketing strategy

1, manpower: responsible for publicity, the school arranges delivery personnel, each dormitory arranges delivery personnel, is responsible for questionnaires, is responsible for asking condolences, and records the holiday date of each student;

2. Publicity: during the opening period, a large number of leaflets and questionnaires can be distributed on the basis of the permission of funds to attract the attention of the masses first, and publicity can be carried out in dormitories, websites, telephone messages and other ways;

3. Operation: direct purchase by manufacturers, low price, small profits but quick turnover, and a fixed physical store.

4. Strategically: website promotion, group buying, Taobao shop opening, low price, small profits but quick turnover, excellent service, home delivery, and gift packaging, such as holiday necessities (brown sugar, medicines, nursing supplies).

Seven. Operating principle

1, principle of authenticity: purchase goods directly from the manufacturer, ensure the authenticity, and do not fake.

2, the principle of mutual benefit: on the basis of sincerity, to achieve equality and mutual benefit between customers.

3, the principle of quality service: ensure to provide quality and patient service for help seekers, make warm reminders in advance, and truly deliver goods to your door.

Project plan of college students' innovation and entrepreneurship competition 5

I. Introduction

In this era of "talent first", in order to meet the challenges of the future, as college students in contemporary society, we must make preparations in advance and charge ourselves in order to have a bowl of rice in our future life.

Of course, there are many ways to exercise yourself. We can go out for an internship or do some part-time jobs after class to make up for our expenses. However, in this demanding era, we must advocate innovation and be unique, not to mention being the first person to eat crabs, but also to have our own style and tread a feasible road. Only in this way can we conform to the development of society, better contribute to the economic development of society and contribute to the construction of a harmonious society.

In today's society, college students' self-employment has also become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only exercise themselves, hone their will and accumulate experience, but also reduce some burdens for their parents through their own efforts. Therefore, we should continue to explore along this trend and meet future challenges with better and more practical experience on the basis of adhering to principles!

To this end, we intend to establish a "pleasant" flower shop, so that others and ourselves are satisfied, keep up with the pace of the times from a greater aspect and promote social development!

This is an era of knowledge, but this era needs talents more. There's nothing wrong with it as long as you like. Believe in yourself-the road is your own!

Second, the entrepreneurial background

1. The changes of the times have given contemporary college students different meanings and different life and ideas. Pursuit of different ways to enjoy life is naturally different. With the continuous development of economy and the continuous improvement of living standards, people's spiritual pursuit is getting higher and higher, and plants represented by flowers are becoming more and more popular.

Some college students take part in school activities in all their spare time in order to exercise themselves and increase their practical experience. Therefore, there are many things I can't do and I don't have time to finish. In desperation, I fantasize that I can have "separation skills."

3, flowers from Mika, people and happiness. With the continuous improvement of people's living standards, the quality of life is also improving. The pursuit of life! Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other. In this way, it is very feasible for us to establish a market with flowers as the market entry point, websites as the consideration, personalized consumption as the theme, flowers as the guide to drive other products, and finally form the brand advantage of "Yue Flower Shop".

Third, the purpose of starting a business

1. As we all know, ability is more important than knowledge in university campus, which requires a platform for us to learn, exercise and show ourselves continuously, so as to increase our ability. But the clubs and students' union in the school are no longer attractive to us. We need to pave the way for ourselves by starting our own business.

Work-study program is what many college students want to do. On the one hand, it can reduce the burden on parents, on the other hand, it can prove to others that they are independent and grow up. But as far as I know, the work-study programs available on campus are very limited. This allows us to truly stand on our own feet only by opening another channel for work-study programs through our own efforts!

Fourth, propaganda strategy.

1. Focus on promoting customers. The publicity target is mainly students at school. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience to spread and achieve the publicity effect.

2. Customer characteristics: younger, 100% are young people, mainly male students; They have high reputation, high cultural quality and no bad debts.

3. On-site publicity, choose Valentine's Day and Teacher's Day as the key publicity dates. Before that, leaflets will be distributed to student dormitories.

In order to create an atmosphere, in the first week of opening, our store will arrange two employees to wear ribbons printed with pleasant flower shops to explain to customers and organize a lucky draw. Winners can order the following flowers from 30 yuan on site, and the expenses will be paid by our store.

Verb (abbreviation of verb) market strategy

1, commodity strategy: in view of the consumption characteristics and tendencies of college students on special festivals, our store mainly deals in popular flower products, such as roses, lilies, carnations and other flowers, which are consistent with the needs of traditional festivals. We will use different quantities of flowers to express different voices, such as 1 rose (you are my only one) and three roses (I love you).

2. Price strategy: The target customers are characterized by young students, and most of the funds come from parents, so the price should not be set too high. Generally, the price around 60 yuan is the most popular, but a few relatively high-end products can be staggered, and the price is around 100-200.

Sixth, the promotion strategy.

The combination of online and offline, lower cost and diversified service mode.

Online promotion:

(1) Holiday price discount strategies can be formulated according to special festivals.

(2) According to the characteristics of the final actual consumers provided by the superficial consumers, send small gifts such as personalized electronic cards or vases.

(3) Carry out publicity and promotion on the websites of various schools, such as promoting group buying, holding prize-winning activities and expanding influence.

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