What are the advertising channels?

The current advertising channels are all operated by new media platforms. Enterprises can choose different marketing platforms according to their own product characteristics and user portraits, and use the characteristics of different platforms and the inclination of content flow to achieve the promotion effect of enterprise products.

1, video platform

(1) Live broadcast platforms: Zanthoxylum bungeanum, Yingke, One Live Broadcast, etc. (2) Short video platforms: Tik Tok, Aauto Quicker, Microvision, etc. (3) Long video platforms: Youku, iQiyi, Tencent Video, etc. (4) Audio platforms: Himalayan FM, Litchi FM, Dragonfly FM, etc.

2. Social platforms

(1) WeChat platform: WeChat official account, personal number, WeChat group, WeChat advertising resources, etc. (2) Weibo platform: official corporate blogs, Weibo advertising resources, etc.

3. Q&A platform

Zhihu, Wukong question and answer, Baidu question and answer, sogou question and answer, 360 question and answer, etc.

4. Self-media platform

(1) Self-media platforms: headline number of today's headlines, Penguin number of Tencent, Sohu number of Sohu, dot number of a little information, Baijia number of Baidu, Netease number of Netease, Big Fish number of UC, etc.

(2) Forum platforms: Baidu Post Bar, Douban, Tianya Forum, etc.

As shown in the figure below, it is released according to different crowd labels and conditions. Of course, the real release conditions are much stricter than this picture.