5 minutes to show you the hotel industry-fake dry goods.

Today, we will talk about the hotel industry.

Q: What do you think the hotel industry is?

I feel tall (as it is)

A: I feel that it will be very profitable (high-end hotels lost money in the first five years)

A: I feel that I will meet many beautiful women in Gao Fushuai (this is possible).

In fact, everyone is right, but they are all relative.

Then I will cut in from the perspective of God and let everyone know about this industry.

There are many hotel subjects, mainly divided into owners, managers, waiters and guests.

The current capital flow, business operation mode and hotel development trend make the hotel management mode mainly franchise, authorized operation and self-management, which is why so many high-star hotels are everywhere like chain hotels, but with different names. There are also self-operated and self-managed, but few (Wanda is one of them, but he also has cooperative hotels).

The main mode of operation is franchising. For example, the owner of Country Garden may ask Hilton Hotel Management Group to run it. The popular point is: I build the hotel and you manage it.

The owner is the representative of the hotel's fixed assets and non-fixed assets, let's just say so; The legal representative must be the owner.

As a special part, the management is becoming more and more common in the hotel industry. It is the management representative of the whole hotel, and he is responsible for all the management modes of the hotel. The relationship with the owner is: you supervise and I manage specifically.

The server is recruited by the management for the normal operation of the hotel, including the first-line and second-line departments, not just the beautiful women or handsome men you see.

Guests are divided into potential guests and potential guests. Generally, the higher the hotel, the more attention it pays to potential guests except those who spend money. Maintaining existing customers, exploring potential customers and serving every customer well are the professional missions of hotel operators.

Ps an owner may choose multiple managers, such as Greentown Crown and Sheraton Greentown. They are all competing, but the probability of their cooperation is very low. Why? Because the hotel management group has its own system, the owners can't interfere with the specific management methods of the management.

According to the theme, hotels can be divided into the following categories: resort hotels, business hotels, boutique hotels/theme hotels, airport hotel, youth hotels and multiple compound hotels.

In the market, most of them are holiday+business hotels, unless there are special holiday hotels in tourist resorts. Of course, there is also a very common phenomenon-high-end resort hotels in villas of major real estate groups. (This model is what major real estate companies are good at. Promote the publicity of villas or high-end residential areas through the passenger flow of high-end hotels, so as to improve the infrastructure level of the whole region and increase publicity. For the hotel, it has increased the passenger flow and brought income. Real estate+hotel is a benign driving force and promotes each other. In recent years, due to the popularity and development of the phenomenon, real estate owners feel that it is not enough to rely solely on the driving force of hotels, and may increase or even change other factors on the basis of hotels. Just like Wuhan Wanda Han block-hotel+commercial street+real estate, it is a successful case. This means that the future development trend is the model of real estate+hotel+. )

However, the determination of hotel theme is, after all, on the one hand, the positioning of the hotel when it was established, through the feasibility investigation of the market, the requirements of hotel construction and even the requirements of the owners. However, in the later operation process, with the changes of the market and the influence of the government and other factors, the hotel should be passively positioned again at this time. So you will find that many hotels will change their names or hotel projects.

Boutique hotels/theme hotels are very popular at present, but they are mixed. Let's say high-end, because with the assistance and trust of professional hotel management agencies, it has occupied a part of the tourism market, especially young couples with high consumption, through high-definition market positioning, but such hotels are rare, such as Wuhan Raymond Hotel.

Airport hotel can be regarded as a theme hotel, but it was put forward separately because it developed earlier than the theme hotel. Because of the existence of the airport, airport hotel came into being to meet the housing needs of these business travelers. Often airport hotel is close to the airport, but the floor is not too high. Everyone knows this, so we can't compete with airplanes. The airport and the hotel will sign the agreement, so the bus from the airport to the hotel can be interchanged. For example, if you want to go to the airport, you can take the hotel's free bus to the airport, and then take the transfer bus to the airport. The traffic is the same.

Of course, what is said here is the tip of the domestic hotel situation. Hotels abroad are very different from those in China. After all, people are developing faster than us, no matter from the mode of capital operation or management. But you should have confidence in the hotel environment in China. There will be bread or something, won't there?

I am a defector in the hotel industry, but I love him deeply.

Thanks for reading

Wen | Gavin is Gavin