Traditional Culture Encyclopedia - Hotel franchise - How to get people to book your host family?
How to get people to book your host family?
The first problem that needs to be solved is how do guests pay attention to your homestay?
Generally speaking, there are four channels: self-media promotion (WeChat official account, Weibo, etc. ), online sales platform (Qunar.com, Ctrip, Tujia, etc. ), search engine promotion (Baidu, 360, sogou, UC), soft text promotion of related websites (travel platform, hotel accommodation platform, douban, post bar, Zhihu, etc.).
The second problem that needs to be solved is what the target guests pay more attention to?
This is based on their own style positioning, price positioning, promotion channels, to choose the right content, such as graphic content, video content and so on.
For example, homestays are generally free, so it is necessary to choose a self-help travel forum to study your target customers. Publish travel-related strategies and embed your homestay recommendation in time.
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