Traditional Culture Encyclopedia - Hotel franchise - Which grade is higher, Mercure or Atour?
Which grade is higher, Mercure or Atour?
Mercure Hotel, as the most valuable brand in Accor hotel portfolio, was established in 1973, with a long brand history and culture. In 20 16, Accor Hotels Group signed a strategic alliance agreement with Huazhu Hotels Group, which successfully promoted the rapid development of its hotel brand in China market and operated more than 800 hotels in more than 60 countries around the world. Atour Group, founded on 20 13, is a lifestyle brand group that started with accommodation. By September 30th, 2023, Atour Group had112 hotels in operation, with 12868 1 rooms and more than 54 million registered members.
Atour Hotel is a well-deserved leader among domestic high-end hotels, with the number of stores and rooms far ahead. Mercure Hotel is a high-grade hotel brand (four-star) under Accor Group, but in this field, Atour is better than Mercure Hotel.
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