Marketing activity summary

Summary of marketing activities (selected 6 articles)

Inadvertently, an unforgettable activity is over. You must have learned a lot of new knowledge. Write an activity summary to record the gains and achievements. Pay it forward. Don’t be careless when writing activity summaries. The following is a summary of marketing activities I compiled (selected 6 articles). It is for reference only. Let’s take a look.

Summary of marketing activities 1

According to the overall arrangement of the city company’s May Day mobile phone festival marketing activities, we will use the May Day activities to gather resources, expand channels, and promote sales; take advantage of the resources of newly opened stores , our company took quick action and established a marketing team with deputy managers, channel supervisors, and channel supervisors to make unified arrangements and deployments to ensure the smooth completion of the May 1st Mobile Phone Day tasks.

Measures:

1. Taking advantage of the resources of the three newly opened stores on 1st Road, set up a stage outside the store for three consecutive days during the festival, hire professional entertainers, increase publicity, and enhance In-store customer flow.

2. Conduct in-store training on marketing policies during the holidays to ensure that store staff understand the policies and clarify prices; organize the materials for the May 1st store, and work with agents to arrange and post the store Promotional posters and beautiful account orders create a publicity atmosphere during the festival.

3. Arrange sales staff to set up tents outside the site, distribute gifts, and leaflets, strengthen guidance for personnel inside and outside the hall, innovate publicity, and attract user.

4. During the event, prices are guaranteed to be reduced, new products, and best-selling models will be on the shelves, and all will have real-device demonstrations to ensure the experience. The experience includes mobile phone performance, Internet speed, application software, and users' individual needs, etc.

5. Work with agency marketing personnel to distribute leaflets in the streets and cooperate with mobile promotional vehicles to increase publicity intensity.

6. Hold communication meetings with agent bosses and store clerks every night to summarize experiences, analyze existing problems, and propose corrective measures for existing problems to ensure that tasks can be completed smoothly.

Marketing effect:

From May 1st to May 31st, the mobile business of the three speculation stores has developed a total of 843 households.

Among them, 523 units were contracted for sales and 517 units were sold for festival models, an increase of 18.5% compared with April sales. Get a good foundation for future development! Marketing Activity Summary 2

On March 10, 20XX, Jinguoping Power Supply Station held an all-staff meeting. At the meeting, the implementation plan for anti-accident struggle activities of Jinguoping Power Supply Station was read out and the direction of learning content and work was clarified. , emphasizing the importance and necessity of carrying out anti-accident activities to achieve the safe operation of power grids and equipment. Based on the actual situation of our workshop, all workshop personnel have done the following tasks.

1. The workshop organization strengthens the learning of safety professional knowledge, comprehensively improves the safety ideological quality of employees, always adheres to the idea of ????"safety first, people-oriented", and firmly establishes the concept of "safety first, prevention first" Work purpose.

2. Consciously study various operating procedures based on the "Safety Regulations" and instructions from superiors on safety production work.

3. Safety measures start with the employees themselves, and completely change the original irregular operating habits. As long as they are on the front line, safety helmets, safety belts, electroscopes, and insulating tools must be carried with them. Use strictly in accordance with safe operating procedures.

Fourth, during the rest and spare time, use the opportunity of visiting households in the countryside to explain basic safe electricity usage knowledge to electricity customers, and enhance the safety awareness of electricity customers.

5. While reading meters, charging fees, and handling various channel safety hazards, all kinds of hidden hazards are identified to people, limited to specific time, and rectification is completed.

6. Intensify efforts to investigate and deal with illegal building of houses within the protection scope of electric power facilities and offline activities of clearing mountains and setting off cannons.

7. The workers of this workshop also advocated that after the work of pre-depositing electricity bills is completed, they voluntarily organize the workers of this workshop to conduct a comprehensive cleanup of the power facilities within the workshop within 3-5 days based on the Taiwan area.

Summary of Marketing Activities 3

In order to spread marketing concepts, enrich campus cultural life, strengthen students’ marketing planning and production capabilities, and guide positive college life, the second campus marketing competition will start on It will come to an end on X month X day, 20XX. The relevant information of the competition is summarized as follows:

1. The theme of this competition is "Inspiring Youth, Marketing and Entrepreneurship", and its purpose is to provide a platform for students to conduct practical business operations. With the help of this platform, you can form your own team to carry out actual sales planning and sales operations, overcome various difficulties encountered in the actual marketing process, exercise your marketing planning and crisis management capabilities, and cultivate a team with division of labor, collaboration and mutual assistance. consciousness.

2. During the promotion stage of the competition, the competition organizing committee *** received 20 team registrations. In the preliminary stage of the competition, *** received 10 team marketing plans. After selection, in the semi-final stage There were 5 teams conducting sales, and the last 5 teams entered the finals. Each team showed their talents through PPT presentations and speeches.

3. After the preliminary round, semi-finals, and finals, the first prize was awarded to the extraordinary team of lurers from the 10th Social Management District 301 team, and the second prize was awarded to the ever-changing warrior team from the 10th Information Management District 301 team. The third prize went to the 11 Economic Management District 301 team whose unity is strength.

4. Results of the competition: This campus marketing competition, which lasted for nearly two months, was innovative in form, active in content, close to students’ lives, and in line with college students’ need to experience actual business operations and improve their social practice capabilities. requirements, while enriching students' extracurricular life, it also provides students with an opportunity to realize themselves and exercise themselves, which has won the recognition and praise of the majority of students.

In general, the "Second Campus Marketing Competition" of Hunan Judicial Police Vocational College was a complete success and received high praise from the college leaders and teachers. We express our heartfelt thanks! Summary of marketing activities 4

1. Business direction and goals

Sales tasks. The next few months are the traditional off-season for air conditioners. We need to strengthen the training of the team. The training plan needs to be supervised and inspected by personnel. Sales skills training and market survey feedback will be done once a week. The section chief is responsible and the store manager supervises and inspects. , There should be more communication with shopping guides, understanding and relationship with some psychological fluctuations caused by off-season sales, to ensure that the annual sales of the entire air conditioner remain the same as the same period last year.

2. Strictly demand yourself.

As section leaders, we must strictly enforce our own code of conduct, improve our business level, pay attention to changes in sales, learn more, conduct market research on competing stores every Friday, and provide timely feedback to employees. To solve the problem, communicate with the brands that have kept up with the task progress, find out the reasons, and promote sales.

3. I hope the company will increase promotions to boost sales at the end of the year.

In October, mainland customers come to xx for the winter, and it is also the peak sales season in Sanya. Through the sales on National Day, we found that during the National Day, xx customers who need to buy home appliances for decoration account for a large proportion of the entire customer group. I hope The company can make some targeted publicity and notifications to these consumer groups with certain purchasing power. The number of customers in surrounding counties, cities, towns and villages has decreased significantly.

The company focuses on the promotion of new real estate projects in xx city. It can sponsor activities for them, or issue shopping bags with our company's name, phone number, address, and logo for advertising.

4. Focus on customer-centeredness and improve service levels.

Continue to improve service and management levels. Treat customers with a smile, use civilized language, ask for customer service more quickly and efficiently, and solve and restore problems and suggestions reported by customers in a timely manner.

The pace of life always starts from the accident. The more inevitable the road is, the more regretful it is by chance.

It has been two months and three days since I joined Tianshou Foods on November 11. As a newcomer, when I wrote the year-end summary, it was naturally different from others. The original receipts and completed reports in the storage cabinet were already a thick stack of small tools, and my heart surged. There was a warm current, and they silently recorded the results of the two months, like the annual rings of growth that can be traced but cannot be explained.

In the two months of 20xx, the collection was basically based on collection and summary, including financial statements, sales points, general statements, sales rankings, raw material incoming and outgoing statements, material consumption assessment, salary statements, etc. When all reports clearly show the text combination that belongs to you after the tabulator.

From that moment on, I became a complete newcomer, curious and happy. Because I am fighting in my favorite financial field again, I am happy and trembling because I have returned to the accounting position of "always guarding against mistakes and having to reflect every night." But this is how it all started. I have always felt that I am not a person with the ability to adapt quickly and am afraid of strangers. A strange environment always seems to be an unknown. After spending the days of being familiar with the strange environment, I suddenly felt that I had gradually integrated into the group and started to share the fun brought by work again. Although the footprints of my life are enough to make me look down on worldly affairs and make me sad and happy, I still feel heavy about this fact.

I regard him as love in exchange for giving. As a member of marketing, you naturally understand that the true connotation of marketing is to meet needs, create value, treat every employee and guest with full enthusiasm, and let yourself become a landscape to show the style of Tianshou people. The leader’s advice is to make everyone good enough to stand alone. But I think in this fast-moving world, there is nothing that cannot replace more and more alternatives, as evidenced by the quiet emergence of them. Looking at the material left in the cabinet I think it's getting thicker. The reason for our existence is to make ourselves increasingly powerful and irreplaceable, and what it replaces is life. Summary of marketing activities 5

As a grassroots account manager, I face customers all day long. Unknowingly, I gradually found that when chatting with customers about marketing loans, they would always add the sentence intentionally or unintentionally, "You When will you bring your card, I will enable mobile banking and other functions for you, so you can transfer money at home. It is very convenient!”

Indeed, the promotion of electronic banking has become a trend for us. An important part of our daily work. Compared with our competitors, our electronic banking business started relatively late, which requires us to seize the opportunity and work hard to do a good job in marketing and promotion. Based on the characteristics of our own service areas and service groups, we will provide customers with more convenient services. In daily work, in order to promote the better development of electronic banking business, I think more efforts should be made on the following points.

1. "A sharpened knife will never make a mistake in chopping firewood."

To do a good job in marketing and promotion, preparation is the most critical. First of all, we need to understand what electronic banking is. Electronic banking refers to banking financial institutions using communication channels or open public networks developed for the public, as well as private networks established by banks for specific autonomous service facilities or customers, to provide customers with banking services. We must fully understand the characteristics of electronic banking so that when customers inquire, we can answer questions fluently and reflect our professionalism. Before promoting marketing to customers, we must understand the many benefits of current electronic banking services, such as "anytime and anywhere", "no need to queue at the counter, save time", "free inter-bank transfers" and other highlights to attract customers, customers Generally they will be happy to accept it.

2. "If you want to convince others, you must first convince yourself."

Although electronic banking has been promoted for some time and customers are more or less aware of the convenience of electronic banking, it is still difficult and confusing for those who are new to it. Quite a few. The best solution is to first learn to use it ourselves and feel the convenience of electronic banking firsthand. Through my own use of electronic banking services, I realized that this not only provides customers with a convenient payment method, but also creates a convenient and fast fund management platform for customers that integrates transfer payment, telephone payment, and regular savings and financial management.

Then, through actual demonstrations to customers and step-by-step operation demonstrations, the customers' worries about electronic banking services will gradually be dispelled and help them muster up the courage to learn to operate it on their own.

3. "The fragrance of wine is also afraid of the depth of the alley."

As the saying goes, "The aroma of wine is not afraid of the depth of the alley." However, in the current increasingly competitive rural financial market, it is exactly the opposite. Although our electronic banking business has many benefits, major commercial banks have already launched a rich range of electronic banking products and services, and they have also promoted them in various ways. Most of our business outlets are in towns and villages, and most of the customers we face have low levels of education. This requires us to strengthen the publicity work of electronic banking business, by printing some easy-to-understand and intuitive promotional color pages, and regularly holding some publicity and promotion activities to explain the advantages and convenience of electronic banking products to our customers. , to expand the publicity of electronic banking services.

4. “It varies from person to person and needs to be tailored to suit the needs”.

In the promotion of e-banking business, we must be good at discovering and screening potential e-banking customers, such as young people and students who have a strong ability to accept new things, and government staff of government agencies and organizations with a certain level of education. Merchants with frequent transaction needs for fund settlement, etc. These types of people are more receptive to electronic banking services due to their own characteristics, so they should strengthen marketing as key customers for the promotion of electronic banking services. Through the promotion of these types of people, they can truly feel the convenience of electronic banking, and they will be happy to recommend it to their friends, thereby expanding the coverage of electronic banking services.

The above are just some of my personal thoughts on the promotion of electronic banking business. I hope to communicate with colleagues and work hard for the rapid development of the electronic banking business of Rural Credit Cooperatives. Summary of Marketing Activities 6

In line with the purpose of "activating academic thinking, enriching practical experience, improving practical ability, and prospering after-school life", we aim to "market ourselves, plan life, promote the healthy development of financial professional societies, and serve With the slogan "Students of Finance College", it disseminates marketing theory and popularizes marketing knowledge. It provides a platform for finance college students to learn marketing knowledge, participate in marketing practice activities and conduct self-marketing exercises, adding a bright spot to campus life.

In the past few years, we have closely focused on the work arrangements of the school Youth League Committee and the Department of Business Administration and the growth and development needs of our members, and have continuously strengthened our system construction, humanistic construction and characteristic activity construction, and actively Serving the majority of students.

1. People-oriented, strengthening the humanistic construction of the association

Unified thinking is the prerequisite for unified action and the basis for uniting people's hearts and uniting strength to do all work well. The Association fully realizes the importance of humanistic construction, actively builds a community culture with the characteristics of the Association, and also makes its own contribution to the upgrading of finance majors.

The new cultural concept of this association is "to promote our industry and commerce, to honor our financial profession, to pursue excellence, and to make the association our home." Introduce the concept of "home" into the daily management of the community.

(1) Care for members from many aspects such as life, study, work, etc., so that we who study abroad can feel the warmth of home. Our birthday blessing activity has been continuing, and we promise to do this job well. In the big family of the Marketing Association, everyone has the consciousness and status of a master.

(2) Strengthen the "cIs" identification system and appropriately introduce corporate management concepts.

Combining theory with practice, we made full use of the knowledge we have learned and introduced the "cIs identification system" in the association in 2018. We emphasize our purpose and logo in every activity and form a certain recognition system externally. Internally, it enables members to achieve a unified consciousness and generates a sense of belonging and pride, which in turn stimulates members' passion and enhances their sense of ownership; externally, it enhances the image of the association through visual impact and integrates the association's information and culture Communicate it to the public and make it easily identifiable.

(3) Expand the platform for communication and make every member the true owner of the association.

According to data from the China Internet Network Information Center, the Internet access rate of college students was 84%. Our school is also gradually implementing network management. The association has also kept pace with the times. Last year, it counted the QQ numbers of each member and established its own QQ group. We have public email and mailboxes to provide members with a good communication platform. The members of the board of directors also exchange their management experiences of the association with everyone in the QQ group from time to time, humbly accept criticism from members, and actively adopt members' opinions so that every member can participate in the construction and management of the association.

In addition, our directors have also established a QQ group specifically for communication. The association has decided to establish its own website next year and publish its own work newsletter. The association's communication is further strengthened.

2. Accurate market positioning and actively going global

We are actively understanding the needs of the market and developing within the school while also actively expanding externally. The first is to communicate well with the marketing clubs of other schools. In 2016, members were organized to participate in the "Hunan Province First Marketing Skills Competition". Participants 0 obtained the senior marketer qualification certificate, and Wu Yiwen, the director of the planning department, won the finals Obtained the gold medal in the automobile industry and obtained the intermediate marketer qualification certificate. Our association participated in the 2nd Changsha University Association Exchange Meeting held in Foreign Affairs. There were more than 30 associations and more than 400 people participated in the exchange meeting. Hunan Education TV and other media reported on it. Secondly, it cooperates with enterprises and institutions. In the past few years since its establishment, the association has been committed to improving the practical capabilities of its members. It has maintained long-term cooperation with companies such as Sunman, Morningside, New Virtue Market Research, Provincial Bureau of Statistics, Master Kong, Uni-President, Coca-Cola, etc. Collaborate to offer members long-term, part-time or full-time opportunities.

While based on the development space of our school, we actively go out and actively look for development space. Truly combine theory with practice to improve the quality of a third classroom.

3. Improve the system and carry out routine work in an orderly manner

There is no rule without rules. We continue to improve the association’s system, keep pace with the times, and improve it according to the actual situation of the association at this stage. The association's articles of association, financial system, and meeting system have been formulated, and a supervision system and member evaluation system have been established. Various departments work together and work together to run our home. In particular, we have established and implemented a petition system during this semester, which has strengthened the relationship between members and directors and ensured that effective demands from members can reach our directors in a reasonable and timely manner.

4. The activities are distinctive and cultivate your own community culture

In 20xx, the association cooperated with Zhejiang Dongbang Clothing and held Dongbang Clothing at the Jinfeng Hotel with the theme of "Supporting Poor College Students" As a charity sale, all 60 knowledge-seeking suits for graduating students came from this event, and the money was turned over to the Work-Study Center of the Student Affairs Office.

In the first semester of 20xx, Robust Company jointly organized the Second Pulse Campus Challenge and achieved a complete success.

In 20xx, our association represented finance majors in the "Master Kong" Cup Excellent results in the Hunan University Alliance Marketing Competition

In the first semester of 20xx, we actively responded to participate in the first club activity month of Hunan Finance College, planned and organized a super competition event, and had a positive impact on the entire event. , won unanimous praise from teachers and students of the school.

The image promotion competition of the fifth campus culture and art festival in 20xx was organized by our association. It broke the conventional indoor stage format and adopted outdoor stage performances. Last week's sales promotion skills competition once again put marketing theory into practice.

The two sessions on the evening of 20xx were hosted by the Youth League Committee and the Student Affairs Office, hosted by the Department of Business Administration, and co-organized by the Gold Diggers Marketing Association. Event - Advertising Design Competition ended with warm applause. This event was conducted in four steps: collection of works, preliminary review, public review, and on-site review. It took more than a month to receive more than 40 entries. The poster set off an advertising craze on campus.

In 20xx, the association and 7-up, a subsidiary of PepsiCo, jointly promoted and held the 7-up I screw you activity in the school, which was well received by the majority of students and won widespread attention from the school.

In 20xx, the association cooperated with Verle Clothing Company to hold the first Miss Etiquette Competition for fresh graduates of the Finance College, which carried out the cultivation of etiquette knowledge for the teachers and students of the school and set off a wave of " Liturgical Storm”.

In 20xx, during the club style month, the association carried out the X-Domain Cup "Olympic Theme Series" activities to welcome the Olympics. Through the activities, students were able to understand the concept of "we are more important than me". team spirit, and carried out a large-scale signature event of "One World, One Dream" to feel the Olympic atmosphere in advance.

In 20xx, our association cooperated with the Department of Foreign Languages ??to hold the "Christmas Party" sponsored by Chacha Food Company, which was also a party to express our gratitude to our members. We adhere to the purpose of "members first".

In March 2018, the association held the "1 1> 2" quality development activity during the club style month. We emphasized the team spirit of "we are greater than me".

We closely focus on the characteristics of marketing and strive to develop our activities into irreplaceable activities with our own characteristics. In addition, we start from small things like arriving at the event and not being late during the activities to cultivate a community culture with the characteristics of the Marketing Association.

5. Looking to the future, we will be more exciting tomorrow

In the new stage, under the leadership of the Federation of Academic Societies, the Department of Business Administration and related departments, our association continues to hold high the principle of "Xingxing" Under the banner of "I am a professional in business and I am honored to be a professional in finance", we continue to inherit the tradition of the association, insist on building a humanistic society with the characteristics of the association, adhere to the characteristics and diversity of activities, insist on starting from the members in everything, and at the same time, strengthen the weak links of the association,* **Work together and keep improving. We believe that the association will have a better tomorrow. ;