Traditional Culture Encyclopedia - Hotel franchise - Why do Chinese tourists not like traveling to Spain?
Why do Chinese tourists not like traveling to Spain?
I like it very much. Spain is the third holiday destination for Chinese people. If you don’t believe it, look at it
The menu and room number do not contain 4. Spanish hotels have made changes for Chinese tourists
It is estimated that 300,000 Chinese tourists will visit Spain this year, and that number will reach one million by 2020. Under this trend, Spanish hotels are competing to make adjustments to obtain "Friendly China" certification. "Oddly enough, Spain is the third largest tourist destination after France and the United States, but it is almost unknown in China." said Kurt Glech, chairman of the Friendship China Association.
Adjustments that hotel owners need to make include never assigning Chinese tourists to rooms with the number 4 in the room number, nor on the fourth floor. There should be no physical contact when greeting guests, and hotel business cards should be presented with both hands. Restaurant
Menus and other hotel information should be written in Chinese. Fruit should be cut into pieces, not whole. Restaurants should have hot water supply, especially if guests order meat. There should be a hot water kettle in every room, even if guests always use it to cook noodles.
In addition, waiters should remember to serve the oldest or most educated person first.
Glech said: "In China, word of mouth is very important. If a group of Chinese people are happy, more people will come. To become a 'China-friendly' hotel, it often does not require a big hotel. Invest." He suggests that waiters learn some basic Chinese phrases, such as asking customers if they like their meals. (China Overseas Chinese Network)
Currently, 14 hotels in Spain have been rated as "China-friendly". Alex Rodriguez, marketing director of the Finch hotel chain, said: "Being rated as 'Friendly China' by a well-known association is very helpful for hosting Chinese companies and competing in new markets." (Author Stephen Bergner) , translated by Wang Beizhe)
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