Traditional Culture Encyclopedia - Hotel franchise - The author introduces the personalized service and management of the hotel.

The author introduces the personalized service and management of the hotel.

Zhangyan, currently a teacher in the School of Tourism and Urban Management of Zhejiang Gongshang University, holds a master's degree in Swiss Hotel Tourism Management Institute, and is a doctoral student at Kumamoto University. He is the author of many Chinese and English monographs and translations, such as Hotel VIP Service and Management. Now he is mainly engaged in the comparative study of Chinese and western high-star hotel management, hotel market planning and image engineering research.