What is the business of Youpinhui?

Youpinhui is an innovative store form of German retailer Metro in China.

The purpose is to provide a more flexible product portfolio, close to the needs of professional customers in flower hotels, restaurants and catering services.

Youpinhui Guangzhou Huadu Store is located on the first floor of Tianmeicheng Plaza, Fenghuang South Road, Xinhua Street, Huadu District, covering an area of more than 3,400 square meters, supplying more than 8,200 kinds of food and non-food goods, providing a flexible product portfolio for hotels, restaurants, small and medium-sized retailers, merchants and enterprises. In order to facilitate customers to buy, there is no holiday for 365 days throughout the year, and the daily business hours are extended from 8 am to 9 pm.

Metro warehouse supermarket is a retail format that combines supermarkets and warehouses. The independent warehouse and distribution center of traditional retail enterprises are omitted, which realizes the rapid replenishment in operation and ensures the low-cost and efficient operation of supermarkets. There are obvious differences between warehouse supermarkets and ordinary supermarkets in overall planning and design.

(a) the location of the business premises

Metro supermarket is usually located near the expressway or main road in the urban-rural junction of big cities. This not only avoids the traffic congestion in downtown and urban areas, but also reduces the investment risk because the land price is relatively cheap. At the same time, the site selection also conforms to the development trend of urban-rural integration and occupies the location advantage in advance. Its business circle usually has a radiation radius of 50 kilometers.

(B) supermarket architectural design

Metro Warehouse Supermarket looks like a modern big warehouse from the outside, and its business area is generally1.5,000 ~ 20,000 square meters. There is a parking lot almost equal to the business area outside, and the internal structure is relatively simple, usually using large industrial shelves with a height of 4.5 meters.

The lower part of the shelf is used to display goods, just like ordinary supermarkets; The upper part is used to store the corresponding goods, which acts as a warehouse, thus integrating sales and warehousing. The shelf spacing is large, which is convenient for forklift trucks to access goods and complete rapid replenishment.

(3) commodity positioning

The products are rich in content and complete in variety, usually more than 20,000 kinds, which can meet the "one-stop shopping" needs of customers. For example, in Metro, food accounts for 40% and non-food accounts for 60%. Food commodities are mainly seasonal fruits and vegetables, fresh meat, fresh fish, dairy products, frozen products, canned food, beverages and desserts, and the varieties are relatively stable.

Non-food products are regularly adjusted according to seasons and customer needs, covering a wide range, not only daily necessities, office supplies, but also small mechanical tools. The vast majority of goods displayed in warehouse supermarkets are sold in bundles or whole boxes, and there are few single items except household appliances and mechanical products.