What does the hotel sales department do? Have a future?

Under the direct leadership of the general manager, the marketing department focuses on expanding customers, increasing hotel income and establishing the image of a high-end business hotel, which is not only the window of the hotel's external marketing promotion, but also the hub of the hotel's external publicity. Its function is to assist the general manager to make the enterprise marketing plan, decompose and implement the marketing indicators, ensure the correct implementation of the marketing plan, and maintain the long-term adaptability of hotel products to the market demand, so as to realize the innovation and value-added of hotel products. In the marketing process, we should use various marketing methods and means according to the situation of different customers to win more customers. Under the direct leadership of the department manager, the public relations planner is responsible for advertising, establishing public image, collecting relevant information inside and outside the hotel, assisting the department manager to make a comprehensive analysis report of the marketing department every month, and proposing corresponding measures for the leaders' reference.

Job responsibilities:

Responsible for keeping in touch with customers, exploring potential customers, expanding the market scope of enterprises and providing services to customers.

Work content:

1. Be responsible for the marketing of members, individual customers, teams, catering, entertainment, conferences and other services according to the division of labor, and participate in reception services;

2. Actively cooperate with the activities held by the hotel and coordinate with other relevant departments of the hotel to ensure the reception service of important guests;

3. According to the hotel price strategy, negotiate with customers and finally reach an agreement and sign a contract;

4. Keep in touch with customers regularly, visit customers regularly, maintain good relations with customers, collect and sort out feedback information, and provide information for correct analysis of the market;

5. Use public relations skills to communicate widely, get to know people from all walks of life, publicize the hotel's quality services and facilities, expand the influence of the hotel and establish a good image of the hotel;

6. Use phone books, newspapers, etc. , capture information by telephone and conduct targeted marketing;

7, consciously abide by the rules and regulations of the hotel and the department, constantly learn marketing knowledge, and strive to improve the business level. ?