Exhibition personal work summary report

The summary report is a descriptive document in which the meeting leaders summarize the circumstances of the meeting and the results achieved by the meeting. The following is a personal work summary report on the exhibition that I compiled for you. I hope it will be helpful to you. If you like it, you can share it with your friends!

Personal work summary report on the exhibition 1

The tense and busy furniture exhibition is coming to an end. Since it is my first time to participate in the exhibition, I feel quite emotional. I saw that all the leaders and colleagues around me had lost weight. Although no one complained, I knew that everyone had the same feeling of "tired", because I felt the same way. While everyone is trying their best to do their job well, they are also actively cooperating with the team's work. Although it is not perfect, it still shows a cohesive and efficient team. I feel very happy to be a part of it. Hard work pays off, and I believe that everyone’s hard work will yield fruitful results.

During this period, I mainly served as a logistics support staff, responsible for customer hotel check-in and reception. It seems easy, but in fact it is complicated. While meeting customer needs to the maximum extent, we must adhere to the principle of economy and not waste hotel resources. The Dongguan Furniture Fair officially started on the 16th. A day or two before this, scattered customers came to visit the factory. The first two days were a bit confusing. I visited Manager He of Mulan Hotel in advance to ask for some details in order to more reasonably arrange the hotel check-in for customers. At first I felt nervous all day long for fear of making mistakes, but gradually I became more familiar with the whole process and felt much more relaxed. But it made me clearly understand the principle of "one minute on stage, ten years of work off stage". No matter how simple the job is, it is not easy to do it to the extreme. While I worked hard to complete my work, I also learned more about the importance of teamwork and better understood how to respect and support the fruits of my colleagues' work. I think these are the gains from my work process and will benefit me throughout my life.

The 16th of January 20th was an extraordinary day for us. A group of smart and capable businessmen rushed to the front line. We actively cooperated from the rear. As a result, more than fifty new and old dealers gathered in the evening business. The company's directors, staff and customers gathered together. Everyone was eating and chatting happily, hoping for a happy cooperation in the future. Everyone's face was filled with bright smiles. What we present to our customers is a well-trained and fully recognized team. Although the final results cannot be predicted, we have a clear conscience because we have done it ourselves.

I still clearly remember that the night before the furniture show, Mr. Lin convened everyone for a very serious emergency meeting. In fact, it is a bit like a pep rally, except that the atmosphere is a bit depressing, because he is the boss and bears far more pressure than us. After the intense reception work, we will soon see the joy of harvest. I hope everyone can take a few days off and relax physically and mentally.

Exhibition personal work summary report 2

Preparation before participating in the exhibition:

1. The company’s promotional materials, technical samples, exhibits, business cards and conference invitations are from me Customer list form for the exhibition stand.

2. For old customers who will come to my booth, you can prepare some small gifts. In addition, you can also prepare some small gifts for customers with greater intentions. These gifts can be printed with the company name and LOGO, which can not only express your feelings but also impress your customers.

Things to note during the exhibition:

1. For old customers: sit down and have a chat and ask them whether they are satisfied with the previous supply and whether there is anything that needs improvement. ; then ask the other party what their next purchase plans are; and finally give them a small gift to show their appreciation.

2. For new customers: To proactively receive customers, you should try to leave the contact information of the other party's network, such as MSN or SKYPE, so as to facilitate future contact. When chatting with the customer, try to understand the other party's company clearly. Nature (whether it is a trading company or a manufacturer), main purchased products and basic requirements.

PS1: You must be proactive and don’t expect customers to come to you. Customers looking outside the booth can take the initiative to invite them to visit inside and exchange business cards. Exhibitors usually come for a day or two. If they come to visit your booth on the first day but don’t have much intention, then when you see them again on the second day, you must invite them to sit inside. Discuss in detail.

PS2: Don’t give up easily, make use of all the resources at your disposal. I remember that on the first day, a foreign customer (tentatively called A there) came to our booth and only took a brief look at our products, and there was a Chinese man next to him (he was his supplier in China, temporarily called B). , this time also served as his translator. It was also my first time to participate in an exhibition. I had little experience and didn’t know how to grasp customers. After they left, I realized that this customer should actually be able to place an order immediately, but by this time it was already too late. But suddenly I thought that B’s booth was right in front of us. I had been paying attention to the booth in front of me in the afternoon. Haha, after waiting for a long time, I finally saw them coming back. After A left, I went over to chat with B and learn more from him. I got some information about A, and learned that A will come to the exhibition tomorrow, and that B is responsible for A’s schedule this time, so I asked B to invite A to our booth tomorrow, and we can talk in detail. That's it, this customer came to our booth again the next day and simply placed an order (Thank you very much B^_^). Although this time it was a bit of an afterthought, it was still too late to make amends. At this moment, I am waiting for A to confirm the PI and hope to establish a good cooperative relationship with A.

3. Write down the customer's information in a timely manner and write important information on the customer's business card. The exhibition time is short and there are many people, so it is often busy but you come here. If you wait until you go back in the evening to sort out your business cards and customer information, you will forget a lot of things, and you will definitely be tired when you go back in the evening. How can you be so busy? It takes a lot of energy, so I write the most important information on the corresponding business card at that time, so that it will be convenient for statistics when I go back and it will not be easy to make mistakes.

Post-exhibition tracking:

Post-exhibition tracking is very important.

1. After returning to the company, immediately organize and archive all business cards, divide them into important customers and general customers, and then send all company-related information by email.

2. If the customer has not replied to the email after three days, follow up by phone and be sure to let the other party remember you.

Exhibition Personal Work Summary Report 3

Having been in sales in the company for so many years, I often follow the company to participate in professional product exhibitions organized by various domestic industries. Nowadays, exhibitions are no longer just a simple benefit. A place to display products, promote products, and purchase goods. Modern exhibitions have rapidly developed into centers for communication and information acquisition. Participating in exhibitions has also become an important part of the company's entire market expansion work. It is an excellent opportunity to promote and publicize the company's brand to show the company's strength and image.

I have participated in many product exhibitions and have gained some experience. I hope to share it with my colleagues.

1. Preparation before the exhibition: careful planning.

When the sales staff received the company’s notice to participate in the exhibition, they began to prepare for the preliminary work of the exhibition. The first is:

Customer invitation. After the booth is determined, one of the most important tasks is to post hero posts everywhere to invite customers to visit your booth. The invitation letter should indicate the name of the exhibition, the time, the company's booth number, exhibitors and contact information. By the way, it can also include the latest products. The invitation time is usually about one month before the exhibition. There are many benefits to doing this. First of all, when you tell customers that you are participating in the exhibition, you are conveying the message that you have the ability to participate in the exhibition; secondly, exhibitors will change from passively waiting for customers to actively inviting customers, and the effect will be more obvious; thirdly, in the face of face-to-face It is much easier to communicate than by phone or email. When participating in exhibitions, companies often equip themselves with professional technical engineers, who can better understand customers' product needs and applications through face-to-face communication, and achieve twice the result with half the effort.

Re-learning product knowledge: For participating in professional product exhibitions, exhibitors must have a better understanding of their company's exhibited product knowledge so that we can correctly guide customers during the meeting. Our company is different from other companies in that our product fields cover a wide range of areas, so we need to learn related products based on the focus of this exhibition. For example: at the Optoelectronics Exhibition, learn more about ceramic ferrules and ceramic sleeves. At the Shanghai Electronics Show, you can learn more about chip capacitors and resistors. Learn more about our LED ceramic bases and all their applications at the LED Show.

2. Details in the exhibition: continuous fighting spirit, boldness and carefulness.

Why did the above title appear? All meticulous preparations before participating in the exhibition are to pave the way for the exhibition. Communication with customers during the exhibition is crucial. Details determine success or failure, and you need to pay attention to some details during the exhibition process:

Continuous fighting spirit: Exhibitors must pay attention to their own image in the exhibition, stand up to greet guests, and be energetic. A good mental outlook not only reflects the company's Our vitality and upbeat atmosphere can better demonstrate our good qualities to customers and enhance their confidence in cooperating with us.

Be bold and careful: Don’t be timid when dealing with customers who visit your booth, take the initiative to say hello and welcome them in for a visit. However, there will be many peers participating in professional exhibitions, so you should be reserved when communicating with competitors, but you also need to communicate with each other and try your best to learn industry information from each other's words. Only by knowing yourself and the enemy can you win every battle. Therefore, participating in the exhibition is also a critical moment for comprehensive understanding and understanding of peers.

Receiving old customers: 1. Ask customers for their recommendations for products they have used before. 2. Ask customers about the products they need in the future and their specific quantities. 3. Understand the share and plan of follow-up cooperation between customers and Sanhuan.

Receiving new customers: Understand whether the other party is a manufacturer or distributor, mainly produces products, and the quantity of products required. Because there are many visitors during the exhibition, communication will not take long. Therefore, it is necessary to leave the detailed contact information of the other party. If the visiting person is not a purchaser, ask the other party to recommend and ask for the contact information of the purchaser for follow-up contact.

Resource collection: Sales personnel information channels are very important, so in the rare opportunity of participating in the exhibition, establish channels for subsequent industry information sources. Exchange product promotional materials with media or customers and request samples. It has the effect of complementing and sharing resources.

Beware of spies: We often encounter spies from our peers at exhibitions. They will pretend to be customers to trick our prices, our product promotional materials, technology and even customer information, so our exhibitors Maintain a high level of vigilance. For those who request our information, we need to inquire in detail about their needs and their company's status, and then analyze whether to make further contacts based on the decision.

Third, post-exhibition summary: organize information and follow up in a timely manner.

After the exhibition is over, it can only be said that the work is only half done. What really matters is the timely follow-up after the exhibition. What we need to do at this time is:

Customer classification: Based on the process and results of negotiations with customers at the exhibition, customers are divided into formal customers, potential customers, and inactive customers. The formal customers there refer to old customers. Potential customers refer to customers who have a clear intention to order our products and only need to follow up and confirm some details before ordering. Invalid customers refer to customers who only left their business cards at the exhibition, had no communication, and only collected some information. Sort out customer records during the exhibition, correspond with customers, and then conduct further communication.

Contact customers: Send an email to the customer. The email reflects the exhibition information and thanks the customer for their attention. We should focus on contacting key customers, contact key customers first, and prioritize. If you have any photos with customers during the exhibition, please send them as a souvenir.

Reply to customers: After sending the email, you will receive some replies one after another. Read these replies carefully, understand the customer's real thoughts, and respond promptly to the customer's reply information.

If a customer needs a quotation for a certain product, a quotation sheet is specially prepared for the customer.

Follow up again: If the customer is satisfied with our products and prices, we will induce him to purchase the products and follow the company's sales procedures for initial cooperation. If we send an email and the customer doesn't respond, send another email a week later that changes from the last time or call to inquire about the results. So that we can determine the possibility of subsequent cooperation with this customer.

Companies participating in professional industry exhibitions can not only show off the strength of their products in the same industry, but also serve customers more closely. They can also see their own strengths among customers who also participate in the exhibition. If there are any shortcomings, constantly improve yourself. Maybe from a certain exhibition, you can't see immediate results and receive a lot of orders. But I believe that through the company's vigorous publicity and promotion, coupled with the follow-up of subsequent development work, and more integration and exchange of information from all aspects of the industry, the professional exhibition can truly serve the promotion of our brands and products. The display and the company's strength have allowed Sanhuan's brand effect to spread all over China and to the world.

Exhibition personal work summary report 4

"The 25th China (Guangzhou) International Home Furnishings Exhibition" was held in Guangzhou from March 18 to 21, 2010 The center was grandly held. This was the first time I participated in a home furnishing exhibition, and I participated as an exhibitor. Although it was hard, because after a few days, I felt that my legs were no longer my own. But I still think it’s worth it because you can really learn a lot. As a new employee of the company, this is a rare opportunity for me to integrate into the people as soon as possible. Feel the great atmosphere, get along well with colleagues, and yet look so professional when working.

I gained a lot from this exhibition. As far as receiving foreign businessmen is concerned, it is a rare exercise. He is very knowledgeable in smiling at customers, receiving them politely, introducing products, exchanging business cards, etc. Let me talk about some of my experiences about this exhibition.

1. Preparation for the exhibition must be sufficient.

Since you are a novice, as a member of a sales-oriented company, familiarity with the product is essential. You act as the intermediary between the company's products and customers, and the appropriateness of your product introduction directly affects whether customers are willing to purchase the company's products. Therefore, I used the few days before the exhibition to memorize the company's product categories and features. Mr. Chen also provided product training to our new employees. It was just a temporary introduction, but it was still quite effective.

2. Image and attitude are very important

As a company, the image of employees and their mental outlook directly reflect the style of the company. The image of employees is the face of a company, and only if it is well maintained Only by improving the personal image can the company's image be performed well.

As for attitude, this is a very important issue. Attitude is very important for a salesperson, because the first thing a customer comes into contact with is the salesperson. If the salesperson holds a If we have an indifferent mood, and if customers see this appearance, then customers will think that we are not professional enough. In this case, we will not be able to effectively capture customers, and the loss of potential customers will increase. . On the contrary, if you are enthusiastic and polite to customers, let customers feel your hospitality, and can give correct and professional answers when customers ask questions about the company or its products, and talk in such a harmonious and harmonious atmosphere, then, I believe that the success rate of cooperation will be twice the result with half the effort. So the attitude issue is definitely a primary issue.

3. Effectively analyze customers

Visitors are divided into several categories: exhibitors, people from other industries, people with purchase intentions, people in the industry who want to understand the market, People who want to buy samples on the spot, etc. For us to accurately determine which category the customer belongs to requires a special kind of observation ability.

Identifying the types of customers can help us find a direction for how to receive customers and their negotiation methods.

For example, you don’t need to introduce the company’s products in detail to people in the same industry who want to understand the market; for people who just want to buy samples on the spot, you only need to give a brief introduction, because their purchase volume is not high and they usually only choose what they like. Style is fine; but if you meet a furniture manufacturer, you need to do your best to make them interested in the company's products and establish a cooperative relationship. But this usually requires a period of negotiation. Just like, if you want to do big business, it cannot be done in one or two seconds. In addition, some customers open jewelry stores and can place orders directly at the exhibition. You cannot let go of such customers, which also requires you to have the potential to promote orders. I still remember that I met this type of customer at an exhibition. He expressed satisfaction after seeing our products, but did not want to place an order directly. After asking, I found out that he had placed an order at the exhibition before, and then found out that The price is higher than what is sold in outside stores (the product is the same). So I don’t want to suffer any more. After I learned about this situation, I explained to him: We are wholesale sales directly from the manufacturer. As a businessman, you should understand that every time an intermediary is added between the manufacturer and the consumer, the price will double. Nowadays, you have to deal with direct sales from manufacturers, which is a rare opportunity. And the price you see now is the wholesale price. Maybe you can order on our company's website in the future, but you will never see such a price. After my explanation, he finally placed an order of more than 10,000 yuan. Although the amount was not large, it gave me a sense of satisfaction.

4. Product competitiveness

Whether it is "buying" or "selling", the key is the product. Even if customers have purchasing needs, there are so many similar products on the market. How should we encourage customers to purchase our products? This requires improving the competitiveness of our products. Product competitiveness can be reflected in product design, popularity, quality, price, etc. I won’t explain them one by one there.

The emergence of market competitors exactly represents the hugeness of this market. How to effectively seize the market is a topic that needs to be thought about in the future.

Generally speaking, customers are satisfied with our products, whether it is design, price, or quality. How to maintain old customers and add new customers when there are competitors? . Increasing the market share of our company's products is an issue we cannot ignore at this stage.

The above is my summary of this exhibition. Generally speaking, the experience gained from participating in this exhibition is very valuable. I hope to get better experience next time. I hope that while getting along well with my colleagues, I can cooperate seamlessly and become proficient in my job as soon as possible. I also hope that my leaders will provide more guidance and support.

Exhibition personal work summary report 5

The two-day first commodity exhibition of the Department of Economics and Trade has been a complete success. Here, while expressing my congratulations, I would like to give a summary of this trade fair, as follows:

Early stage:

The work of the trade fair is carried out in the form of groups. Each group divides work and cooperates, coordinates planning, and communicates with each other for practical training. The format of each group's tasks is determined by each group. Merchandise sales at trade fairs can be in various forms, including direct sales by merchants, consignment sales by students, cooperative sales between merchants and students, and direct purchase and sales by students. Funding sources for the exhibition can be direct sponsorship from merchants, publicity sponsorship by students, and venue usage fees from merchants. So, in order to solve these problems, we need to work in groups in the early stage of the trade fair. Under the leadership of the students from the Marketing Class 0611, each group can absorb one student from the Marketing Class 0711, and the group is divided into 10 groups.

In the early stage of the trade fair, we must first consider the work tasks and format of the group, as well as task allocation. In the early stage of the meeting, it was decided that the form of product sales would be consignment, the source of funding would be sponsorship, the work would be based on a capitation system, and the activities would be on a shift basis.

Commodity sales: Cooperate with Lezai Toys Co., Ltd. and Hongda Sports Co., Ltd., through the influence of "Yangtze River No. 7" and the Beijing Olympics, to open up potential markets in colleges and universities, so that the company can obtain greater profits; Furthermore, for students, how to open the market or how to operate is the most important prerequisite market research and analysis.

Funding sources: Yixinyiyi Restaurant---Yuan, Bafu Bookstore---Yuan, Qiao Hair Salon---Yuan.

Working form: Product purchase and sponsorship funding sources are all based on a capitation system and are directly allocated to individuals.

Activity process: Adopt a shift system to make full use of personal time to maximize overall efficiency.

During the exhibition:

Delivery of goods before the exhibition: Merchants deliver goods directly to your door and pick them up directly at the store to achieve multiple utilization effects;

Product distribution Display issues: Use the most conspicuous place to achieve the effect of selling;

Storage of goods: Store them in the administrator’s room through relationships to achieve safe and convenient storage;

Merchandise sales: using the form of gross profit, selling at a lower price, achieving the effect of small profits but quick turnover;

Booth layout: using two stalls, students and merchants work together to achieve the same goal Utilize and achieve resource utilization;

Cost expenditure: Adopt a feedback model, and groups order set meals from Yixinyiyi restaurant. Beverage expenses, scene decoration expenses, etc.;

Main forms of cooperation: Booth 2 is provided to Bafu Bookstore for selling books and publicity, half of stall 3 is for student groups to sell sporting goods and Qizai, Half of them are free on-site experiences at Qiao Hair Salon and live hairdressing demonstrations on models;

One of the unexpected rewards: Bafu Bookstore and students sincerely invited calligraphy master Shen Yu from the Guangdong Provincial Calligraphy Association and our school The calligraphy instructors Gu Guigao and Chen Jing performed live calligraphy for this exhibition and received strong support from the Propaganda Department of the Youth League Committee of the college, the Calligraphy Association, and the winning students of the college calligraphy competition. There are 7 authentic paintings left on site. The Propaganda Department of the Youth League Committee of the Academy, the Department of Economics and Trade, the Marketing Management Association, and this exhibition each have one picture; this group has three pictures. Second: Bafu Bookstore specially invited Teacher Gu, the former captain of the Guards of the Prime Minister of Singapore, a former member of the Flying Tigers, and now working in an educational institution, to participate in on-site cultural exchanges and small magic performances. Third: Qiao Hair Salon provides students with hairstyling worth - yuan and free experience - people.

Income and utilization after the exhibition:

Final summary: Excluding all income and consumption, there is a savings of --- yuan, and the income of each person in charge is --- yuan, * **There are---yuan. The final proceeds after the whole group eats together will be handled by the group leader.

Gains from trade fairs:

Trade fairs are a small business model, and how to position and operate them is most important. First: For ordinary students, it is to experience the principles and operations of sales; Second: For students who already have relatively high practical sales operation ability, it is to experience the concept of sales; Third: For students who have combined learning and internship The purpose of the students is to feel the difference between this trade fair and the business operation model and the higher-level sales concept, so as to guide themselves to better achieve higher-level progress in practical application.

Proposals:

First: Reduce the conflicts between group members and the group and the organizing committee. Second: The layout is not enough. Third: Human resources are not fully utilized. Fourth: Students are not able to Use the knowledge of marketing. Fifth: Some people are too utilitarian.

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