What is corporate vision and what is the role of corporate mission?

Mission is the reason for the existence of enterprises, and it is the responsibility that enterprises undertake and strive to achieve. It answers the question why enterprises exist, that is, what purpose they want to achieve. Mission determines the development direction of the enterprise and defines the nature of the enterprise. It tells every member of the enterprise what they are working together for and what contribution they are prepared to make to the world.

2. Vision is the enterprise's vision and prospect for the future, an ideal state that the enterprise should achieve in the overall development direction, that is, the scene in desire, and answers the question of what the enterprise will become.

It provides a clear development goal and future prospect for the enterprise, and tells every member of the enterprise where the enterprise will go.

3, values, is the enterprise and its employees * * * agree and admire the value evaluation standard, also known as the concept or idea, is the enterprise and its employees * * * in the long-term production practice to follow the thinking mode and professional ethics, is the core of corporate culture, answer the question of how to take action to realize the mission and vision. It provides a code of conduct for enterprises and their members in all aspects of their work, and also provides a basis for enterprises to deal with various contradictions.

Second, the significance of mission, vision and values

If an enterprise is compared to a big tree, its mission, vision and values are its roots, its development plans and various systems are its trunks, its employees' behaviors are its branches and leaves, and its products and services are its fruits. If the roots of this big tree can be deeply rooted in the soil of the country and the nation and absorb the nutrition of traditional culture and modern civilization, it will make this big tree flourish and fruitful. Different roots determine different trees, and different missions, visions and values determine the unique culture and future development of enterprises.

For senior leaders and employees at all levels, mission, vision and values are guiding lights to help them clarify their lofty mission, beautiful vision and great responsibilities; Mission, vision and values are a mirror that can be compared with everything at any time to help them make smarter and more responsible decisions and actions; Mission, vision and values are inspirational, inspiring their work enthusiasm, innovation potential and dedication; Mission, vision and values are also powerful coagulants, which enhance the pride and sense of belonging of enterprise members and the sense of identity of enterprise members and other stakeholders.

At the national level, the correct mission, vision and values will also play a very important guiding role for China enterprises to establish lofty ideals, cultivate innovative spirit, pursue excellent quality and adhere to integrity, and will have a far-reaching impact on the healthy development of China's industry and commerce and the shaping of the overall image.

Third, the logical relationship among mission, vision and values.

1, logical relation

At present, there are three main ways to understand and arrange the logic among mission, vision and values at home and abroad: the logic adopted in this paper is in the order of mission, vision and values, such as GB/T 19580-20 12 "Excellence Performance Criteria" and GB/T 32230-2065438+.