Basic introduction to Xianheng Hotel

In the Jiawu Year of Guangxu in the Qing Dynasty (1894 AD), Lu Xun's uncle Zhou Zhongxiang and others opened a small hotel in Duchangfangkou in Shaoxing City. The shop owner took the word "Xianheng" as the name of the shop from the sentence "Hong Hong Da Guang Da, Tao Wu Xian Heng" in "Tuan Zhuan" in "Book of Changes. Kun Gua", which means that the hotel's business is prosperous and everything goes well. Mr. Lu Xun used Xianheng Hotel as an important background in famous novels such as "Kong Yiji", "The Storm" and "Tomorrow", making Xianheng Hotel famous at home and abroad.

Xianheng Hotel is located at the east end of Dongchangfangkou in Shaoxing City, where Lu Xun’s former home is located. "Xian" means capital, "Heng" means success, and "Xianheng" is the blessing of "everyone goes well". Taking this as the name of the store shows the family's ardent expectation for the business to prosper. "Book of Changes" says: "The universe is thick and contains things, the virtues are boundless, the content is prosperous and the things are prosperous." It refers to matters of divination. Anyone who matches this hexagram will develop smoothly, both materially and spiritually. Therefore, Li Zhi of the Tang Dynasty used "Xianheng" as one of his reign names.

In 1981, on the occasion of the 100th anniversary of the birth of Mr. Lu Xun, the old store was newly opened. The architectural style of Shaoxing in the late Qing Dynasty remains the same as before; a store plaque with black characters on a white background is hung in the middle of the lower edge of the house, with the four characters "Xianheng Hotel" written horizontally. There is a curved cabinet on the street, with a Qinglong plaque with "Taibai Legacy" written directly on the end of the cabinet. Under the plaque, there is a celadon altar and a blue-rimmed bowl, forming a unique style. After 1991, the inheritors of Xianheng Hotel looked for the soil for the brand to take root in Mr. Lu Xun's works. Through brand innovation and management innovation, they cultivated core competitiveness and made Xianheng Hotel a hotel that combines traditional style with the characteristics of the times, integrating famous cities, celebrities, and This famous store combines famous wines and style. Countless Chinese and foreign tourists come here to have a drink, sing about wine, recite poems and paint. When the famous writer Li Zhun was drunk, he left a sigh: "A small store is famous, but old wine is intoxicating." ; The famous cartoonist Hua Junwu wrote "When wine is drunk, a thousand cups will be too little." Xianheng Hotel is both a hotel and an attraction. Together with Lu Xun’s former residence, Baicao Garden, Sanwei Bookstore, Tugu Temple and other cultural relics, it together constitutes the original key to interpreting Lu Xun

On November 25, 2007, After years of careful planning, construction of the Xianheng Xintiandi Project, Phase II of Lu Xun’s Hometown, a key business and tourism project in Shaoxing City, has started. The focus of this project is to expand and upgrade the Xianheng Hotel. Except for the "dine-in" part of the Xianheng Hotel, which is preserved as a cultural landmark, the rest of the hotel has been demolished and rebuilt. After more than two years of arduous construction, a five-star standard cultural theme hotel - Xianheng Hotel, which inherits the historical context, takes Lu Xun culture as the theme, Jiangnan culture and Yue culture as the background, is presented to the world. After expansion and renovation, the Xianheng Hotel has a construction area of ??57,000 square meters and 206 deluxe guest rooms (sets), including 111 standard rooms, 74 business double rooms, 21 deluxe suites and theme rooms, and more than 2,000 dining seats: It includes 47 luxurious boxes of various themes with the themes of Lu Xun culture, imperial culture, wine culture, opera culture, love culture, etc., and 1 multi-functional hall that can accommodate 800 people for dining at the same time. "Dine-in" allows tourists to experience Shaoxing style A must-visit place, the hotel also has specially set up Western restaurants and Japanese cuisine; 7 conference rooms of different specifications with advanced facilities and multi-functional halls equipped with simultaneous interpretation systems and various audio-visual equipment. In addition, there are business centers, local product shopping malls, recreation and leisure clubs, etc.

The ancient and young Xianheng Hotel has become the living room of Shaoxing city and a landmark of culture, tourism and leisure.

[Information link] ■Xianheng Hotel is the core enterprise of Shaoxing Xianheng Group Co., Ltd. Shaoxing Xianheng Group Co., Ltd. is a well-known enterprise that has made remarkable achievements in business and tourism, culture and leisure, catering chains, and food processing.

■Xianheng Hotel has successively opened 30 chain branches in Beijing, Shanghai, Shenzhen, Henan, Jiangsu, Jiangxi, Tianjin, Anhui and other places.

"Diao" rice wine trademark, two well-known trademarks in China. The "Xianheng" service trademark has been registered in more than 10 countries and regions including the United States, South Korea, the European Union, Hong Kong, Macao and Taiwan.

■Xianheng Hotel is committed to the research and development of Vietnamese cuisine culture. After exploring and innovating rice wine, we created the unique "Taidiao" series of rice wine unique to Xianheng Hotel, which has become one of the core products of the hotel.

■Xianheng Hotel is located at No. 179 Lu Xun Middle Road in the center of Shaoxing. It has a strategic location and is adjacent to the Lu Xun Memorial Hall. The hotel is only a 40-minute drive from Hangzhou Xiaoshan International Airport, an hour's drive from Hangzhou West Lake Scenic Area, and 40 minutes' drive from Hangzhou West Lake Scenic Area. Ningbo is only 1.5 hours' drive away and the transportation is very convenient.