How can the hotel industry better understand customer needs?

1, first define a clear customer base.

Only a clear customer base can let us study it well.

2. Learn to describe products in the language of customers.

3. Learn to understand the multiple identities of customers.

4. Understand customer value

5. Understand the deep psychological needs behind customer needs.

6. Experience like a customer and perceive their life world like a customer.

1) Look at products like customers (look at products with the same mentality as customers look at products)

2) Use it like a customer (turn yourself into a person who has never used the product, then look at the good and bad products, the simplicity of the use method, and then record the feeling and efficiency of using the product)

3) Think like a customer (look at your product from the customer's point of view, how many points would you give your product if you were a customer)

To experience the customer's life world, not the objective world. Only in this way can we meet someone and say something like an experienced salesman.

Characteristics of customer demand:

Generally speaking, customers of service enterprises have the following characteristics in terms of service demand:

Customers at all levels have identifiable demographic characteristics. Enterprises can sum up the most significant demographic characteristics that distinguish consumers at one level from consumers at other levels, thus accurately identifying customers and helping enterprises understand the demand characteristics, behavior patterns and preferences of such customers.

Customers at different levels need different levels of service and are willing to pay different prices for different service levels and quality.

Different levels of customers have different reactions to the development of the same service, and the impact on the profit rate of enterprises is also different. Higher-level customers are more responsive to new services and are more likely to increase their purchases.

Different driving factors lead to different levels of customer purchase behavior and affect their purchase quantity. Enterprises can stimulate customers to become higher-level customers by providing differentiated service combinations to customers at different levels.