How should smart lock agents operate and expand the market?

Since you have become an agent, you need to study how to develop the market. Because no matter what the method is, the final executors are people, so you first need to build a team that dares to fight and innovate, so that you can quickly open up the market.

Get to the point. There are many ways to open up the market, and we think we should start with these common channels (of course it is not comprehensive, and we hope you can add more) - some of these channels are actually ways to open up the market. Some companies only operate one channel, and if they do it well, they will be leaders in the industry. 1. Retail type

(1) Store retail. Store retail is what most dealers do, but it is more challenging to operate. Ordinary dealers may open a specialty store and wait for customers to come to their door, but in Huangdi's view, this is not enough. If you want to run a store well, you need to put more thought into it: such as operating a variety of products to reduce risks, using a variety of activities to attract traffic, providing good employee training and incentives, etc.

(2) Home appliance 3C store retail. Home appliance 3C stores are different from smart lock specialty stores (stores). One is that you can use the store to attract traffic for the purpose of publicity and sales. The other is that the shopping environment is often more upscale (and the cost is naturally high), which helps to create a high-end image. . Home appliance 3C stores are an important channel for smart lock sales. If the local store has a large flow of people, you may wish to consider trying cooperation.

(3) Community sales. Community sales is what we often call community promotion. Local promotion is equivalent to opening a store to a community, but the time is tight and it places high demands on the dealer's marketing capabilities. Of course, if you can open a store in a community, that's actually not bad. The focus of community sales is to select a good community. If the community is not selected well, the effect will be very poor.

Retail industry 2. Marketing

? (3) Internet marketing. Nowadays, the development of the Internet has been relatively complete, and there are many network tools that can be used: WeChat, QQ, Toutiao, Douyin, Tieba, forums, etc. If you can build your reputation locally through the Internet, you will undoubtedly gain many more customers.

? (5) Promotion by relatives and friends. After making smart locks, I also contacted many dealers and found that many of them would make full use of this relationship chain. For example, after making smart locks, you can install locks at discounted prices to relatives, friends and colleagues, and use them for publicity and referrals. 3. Distribution

(6) Customer distribution. Developing your own distributors is undoubtedly a great tool for the development and growth of smart lock dealers. Recommendations from your own customers undoubtedly have a huge advantage, because customers have personal experience, and with the blessing of relationships, they are naturally easy to trust. The key to distribution is to give distributors appropriate profit sharing, and this distributor must consider it well.

(7) Cooperate with a locksmith. Locksmiths are a link that is easily overlooked. Although they are scattered, they can be said to be an indispensable role in life. If you can cooperate with them and provide a certain profit share, it will become a stable channel.

(8) Cooperate with supermarkets. Some people open their stores in front of supermarkets or even rent a space in the supermarket. This is actually the same as opening their own retail store. But if supermarkets can be allowed to add this category, they will undoubtedly be doing wholesale business. We know that the flow of people in supermarkets is relatively large. Even if they cannot be sold, it is still good to put them there for display and promotion purposes.

(9) Cooperate with decoration companies. The advantage of working with a decoration company is that the customers it comes into contact with are all customers who need decoration. This greatly narrows the scope of our search for potential customers. Moreover, when renovating a house, smart locks become less expensive and easier to sell together. 4. Procurement Category

(10) Real estate developers. The real estate channel has always been called the engineering channel and is one of the three major channels for the current development of smart locks. Many smart lock manufacturers specialize in engineering channels. The advantage is that the volume is relatively large and the profit is high. The disadvantage is that the payment is relatively slow. There are many construction projects in every city. If you can get a share of the pie, it will naturally be much better than a single retail business.

(11) Dormitory.

Whether it is a school or a factory, if you want to improve the dormitory environment and strengthen management, then smart locks will become a good choice. For example, through the flow of smart locks, students and employees do not need to change door locks, which saves a cost. If it is processed online, it can also reduce the difficulty of management.

(12) Apartments and hotels. Apartments and hotels are the largest markets after retail and engineering, and they are also markets with relatively high penetration rates of smart locks. As the saying goes, a soldier who doesn't want to be a general is not a good soldier. Although this market is difficult, there are still opportunities as long as you are willing to discover it. Huangdi now has many Internet-connected smart locks for dormitories, apartments, and hotels. Friends who are in need can come and take a look.

(13) Procurement by government or other special departments. To enter the government procurement list, you need to work hard on quality. Of course, if the price also has an advantage, then as long as you work hard to explore, I believe there will still be opportunities.

Take online promotion as an example. It is somewhat difficult to do it well. For example, the popular online promotion methods now include live broadcasts, short videos, Weibo, WeChat and public accounts, Toutiao self-media, etc. For agents who want to win the entire local market, these are obviously not enough - so they can be used in conjunction with offline promotion, such as radio and television advertisements, promotional vehicles, flyers, various preferential activities, etc. that were commonly used in the past. used.

That’s all. Hope this helps.

Reference materials:

Which of the 13 sales channels for smart locks do you know?