What does hotel ota mean?

OTA refers to the hotel's online travel platform, which can help the hotel to show information such as rooms to consumers and provide online booking services. OTA generally charges a certain commission as a service fee. Hotels can expand travel channels and increase bookings by cooperating with a number of OTAs. OTAs can also provide better travel experience by recommending more hotel choices to consumers.

One advantage of using OTA is that it is easy to compare the prices and services of different hotels and get the best reservation plan. In addition, the OTA platform also provides consumers' comments and ratings to help other users understand the real situation of the hotel and make better decisions. OTA can also provide special rooms at different time periods to attract more consumers to book.

However, OTA also has some limitations and problems, such as the information mismatch when booking, the room type does not meet the demand, the hotel does not meet the service expectation and so on. In addition, the commission rate charged by OTA is also high, which brings certain cost pressure to the hotel. Therefore, hotels need to carefully choose the cooperative OTA platform. While maintaining the cooperative relationship with OTA, they should also expand customers through other channels and maintain steady development.