Traditional Culture Encyclopedia - Hotel franchise - What are the national chain hotel brands?
What are the national chain hotel brands?
Chain hotels refer to hotels operated by franchise. Chain hotels generally have a national unified brand image recognition system, a national unified membership system and marketing system, and their prices are quite advantageous, which is in line with mass consumption.
The main trend of hotel chain development, from star hotels to budget hotels, to youth hostels, theme hotels and boutique hotels, has been deeply rooted in the hearts of the people.
Compared with single hotels, chain hotels have great competitive advantages in decoration, service and word of mouth, squeezing the survival and development space of single hotels everywhere. Booking is convenient and fast, the price is transparent, there is no need to bargain at the front desk, it is clean and hygienic, the service and safety are guaranteed, and the cost performance is high, so chain hotels are a good choice for business trips and tourist accommodation.
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