Traditional Culture Encyclopedia - Hotel franchise - How to analyze the competing products of hotels?

How to analyze the competing products of hotels?

Analyze the hotel situation.

Analyze the competitive situation, analyze and compare the competitive situation of hotels, analyze and understand the marketing activities and sales of their respective hotels, and determine the competitive advantages and disadvantages of this hotel.

The ultimate goal of hotel competition analysis is to plan the effective competitive countermeasures and competitive position of hotels through analysis. Usually, hotels competing in the same target market are in different competitive positions due to different marketing purposes, resources and strength, and hotels have to adopt different competitive strategies due to different competitive positions.