Chi Mei Kitchen Cabinet or Gold Medal, which is better?

The gold medal dumped Chi Mei for several blocks. . .

Gold cabinets are definitely the top ten in the domestic cabinet industry.

First, the current situation of the industry:

Xiamen Golden Kitchen Cabinet Co., Ltd. was established in 1999, with its own brand "GOLDENHOME", which is the leading brand of high-end kitchen cabinets in China. He is the executive chairman of the Kitchen Cabinet Professional Committee of the Furniture Decoration Chamber of the All-China Federation of Industry and Commerce, the executive chairman of the Kitchen and Bathroom Engineering Professional Committee of the China Building Decoration Association, and the president of the Fujian Kitchen Cabinet Chamber of Commerce.

Second, the brand honor:

China famous trademark, Fujian famous trademark, Fujian famous brand product, Xiamen famous trademark, Xiamen high-quality brand, high-tech enterprise, Fujian forestry industrialization leading enterprise, Xiamen intellectual property pilot enterprise, China kitchen cabinet design gold award, China kitchen cabinet technology special award, customer satisfaction gold award, Sina customer satisfaction first, China villa selected accessories gold award, China kitchen cabinet 20 years most brand value award, 20160.

Third, the brand concept:

Starting from 1999, the golden kitchen cabinet only focuses on the kitchen. All along, the Gold Medal Kitchen Cabinet is oriented by people who love life and have the courage to make progress, taking the interests of consumers as the starting point, fully understanding their needs, providing high-quality kitchen products on the basis of humanized product design, creating a comfortable kitchen environment for consumers, so that every user of the Gold Medal Kitchen Cabinet can easily cook the taste of life. Gold kitchen cabinets sell not only the whole kitchen products, but also the concept of returning to life and a way of life.

Four. Qualification certification:

Products that have passed China's environmental label certification (ten ring certification) have passed ISO900 1 quality management system certification and ISO 1400 1 environmental management system certification.

Verb (abbreviation of verb) production scale:

The first-phase industrial base has a total investment of 654.38 billion yuan, covering an area of 50 mu and a workshop area of 40,000 square meters, of which the production integration workshop area is 20,000 square meters. At present, it is the largest single integrated workshop in the domestic kitchen cabinet industry, and the leading industry in professional flexible production line. The second phase industrial base started in September, 20 10, covering an area of nearly 200 mu, with a total investment of 300 million yuan. At the same time, it is planned to add 100 mu of land to integrate the upstream and downstream supply chains of kitchen cabinets. Upon completion, it will become the most complete kitchen cabinet industrial cluster in China and the leading enterprise in Xiamen kitchen and bathroom industrial cluster.

Product field: integral kitchen cabinet: it is mainly made of baking paint, solid wood, plastic absorption and integral board, forming a classical, European and modern style.

Three styles of cabinet products.

Kitchen functional hardware: sink, faucet, basket, drawer, hinge, bracket, etc.

Household kitchen appliances: disinfection cabinet, gas stove, range hood, oven, microwave oven, etc.

Kitchen supplies: cookware, tableware, kitchen gadgets, kitchen utensils, etc.

Seven, sales channels:

-Retail channels

At present, there are more than 500 brand stores in more than 300 large and medium-sized cities in China, and there are 13 direct branches in Xiamen, Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Suzhou, Hangzhou, Shenyang, Xi 'an, Fuzhou, Quanzhou, Wuxi and other places, and franchise stores are all over the major first, second and third tier cities in China. It is the first kitchen cabinet enterprise in the industry to export its own brand to the high-end kitchen cabinet market in Europe and America. At present, a number of overseas brand stores have been established in Zambia, India, Slovenia, Australia, Malaysia and other countries and regions, with cooperative customers all over the United States, Britain, Norway, Canada, Australia, New Zealand, South Africa, Zambia, Singapore, Malaysia, the Caribbean, Russia, Italy and other countries and regions.

-Engineering channels

It has hundreds of successful cases of high-end fine decoration projects in China, and plans to build a professional engineering supporting production line and develop a set of kitchen solutions for hardcover engineering design, production, installation and after-sales, and become a first-line brand in the field of fine decoration in China.

Eight, technical advantages:

With ten technical propositions, comprehensive anti-counterfeiting system, 22 utility model patents and 9 design patents, it enjoys a high reputation in the industry. Is the first high-tech enterprise in the kitchen cabinet industry; Become the main editing unit of the national standard of "Household Kitchen Equipment" in the kitchen cabinet industry; Cooperate with Chinese Academy of Forestry, Nanjing Forestry University and Austrian Blum Company to establish Gold Medal Kitchen Cabinet Research Institute and China Kitchen Cabinet Mass Customization Engineering Technology Research Center; 20 1 1, 1 1, the national "863 plan" mass customization project in the home industry was successfully accepted, and it was the only enterprise in the kitchen cabinet industry and even the home industry to become the host of the "863 plan" high-tech project. 20111February was awarded the title of "Leading Enterprise of Forestry Industrialization in Fujian Province" and became the eighth batch of intellectual property pilot units in Xiamen. 20 10 hired german expert Owen wacker as the chief technical consultant of the gold medal kitchen cabinet to fully introduce international advanced technical specifications. 20 1 1, Milan International Gold Kitchen Cabinet R&D Center was established, and Italian designer Matthias Pareschi was hired as the chief product designer of gold kitchen cabinets, which accelerated the integration of international resources and took a solid step towards internationalization.

Nine, talent situation:

There are more than 0/500 employees/kloc, of which more than 70% are technical, design, marketing and management talents with college degree or above. Within the enterprise, strategic talent reserve plans such as "Excellent Talent Plan" and "Young Eagle Plan" have been implemented, three recruitment bases have been set up, and efforts have been made to establish a talent pool and create a highland for talent gathering; In addition, the company also sent outstanding senior managers to Tsinghua University, Xiamen University and other well-known domestic universities for upgrading, jointly established a postdoctoral research mobile station and a teaching and research practice base with Nanjing Forestry University, and jointly established a Industry-University-Research base with the School of Finance and Economics of Jimei University to establish a staff education and training system and build a human resource management system that can support the future strategic development of the enterprise.