"Retail+Hotel" or a new path of global tourism?

Cross-border cooperation between retail and hotels has become a topic of great concern, which can be seen on the Internet. In particular, the news that Suning is going to be a hotel has attracted a lot of heated discussions. The reporter recently learned that Suning has been involved in the hotel field for several years, and turning public space into a shopping and experience scene will become the future development trend. In fact, similar cases are not uncommon. How to get through the intermediate links and make 1+ 1 greater than 2 is a problem worthy of consideration by the industry and the only way to build a global tourism.

A few days ago, the news that Suning was going to be a hotel was heated up. What kind of hotel do retail giants want to be? Can guests buy it at buy buy? The reporter has been confirmed from Suning a few days ago, and the hotel has not yet launched such a consumption scene. However, according to Chen Yong, executive deputy general manager of Suning Hotel and Resort Management Co., Ltd., the hotel will turn public space into shopping and experience scenes, and hold membership activities here to increase the viscosity of members.

In fact, Suning is not a newcomer in the hotel field. According to its official statement, retail is only one of Suning's sectors. Suning has six industries, including retail, finance, home ownership, cultural creation, sports and investment, and the hotel belongs to Suning real estate.

Coincidentally, the recent cooperation between Netease YEATION and Atour is also regarded as the cross-border cooperation between e-commerce and hotels. Ye Luyin, founder of Atour Hotel, said that the three elements of retail are people, goods and market. Netease YEATION needs a good offline experience space for consumers to perceive their products at close range, and Atour is a suitable scene.

A few days ago, short rent ants and Xiaomi also started cross-border cooperation. In some theme homestays, dozens of Xiaomi smart home products have been added. The cooperation between B&B and home appliances makes the accommodation experience more intelligent, and also allows home appliance companies to build new sales scenarios.

Win-win cooperation is the king of development.