Characteristics of Hotel Logo Design

The following are the characteristics of excellent hotel logo design:

1. Your hotel logo should reflect your hotel and its positioning. If your logo contains a symbol-usually called an "icon"-it should be related to your industry, your name, the decisive characteristics of your hotel or the competitive advantage you provide.

What is the most important feature? Do you want people to remember your hotel? If the transmission is fast, considering the object, it means speed, just like wings or clocks. Imagine an abstract symbol to convey a gradual method-abstraction is a good choice for high-tech hotels. Or you just want someone to represent the product or service you are selling. Be smart if you can, but not at the expense of clarity.

2. Avoid too many details. Simple logo is recognized as faster than complex one. Strong lines and letters are better than thin, clean and concise hotel signs, and shrinking and enlarging are obviously better than complicated ones.

However, although your hotel logo should be simple, it should not be simplified. Good logo function is unexpected or unique, and overdrawn. Pros and cons: McDonald's, Nike, Prudential. How to tell them that their logo is simple and eye-catching? Anyone who travels in McDonald's with a hungry 4-year-old knows the power of a clean hotel logo.

Your hotel logo should be printed in black and white (one color). If there are no good-looking blacks and whites, they will not look good in any color. At the same time, please remember that the printing cost of four-color logo is often greater than the employment opportunities of one or two colors.

Please make sure that your hotel logo is extensible. In all kinds of media, both small size and large size should be beautiful. A good rule of thumb is the "business card/billboard rule": your hotel signs should all look good.

5. Your hotel logo should be artistically balanced. The best explanation for this is because your hotel logo seems to "balance" your eyes-no part should be better than other parts. Just like a painting looks strange, if all the colors and details are isolated in one corner, make this asymmetric hotel logo. Color, linear density and shape will all affect the balance of hotel logo.