Traditional Culture Encyclopedia - Hotel franchise - Why EuroDisney chose Paris instead of Barcelona.

Why EuroDisney chose Paris instead of Barcelona.

The reasons why EuroDisney chose Paris instead of Barcelona are as follows: 1, and the timing is not appropriate. The completion and opening of Paris Disneyland coincided with the severe economic recession in Europe, and because of this, European tourists are far more economical than American tourists. Many people bring their own meals and don't stay in Disney hotels. However, Disney initially determined the ticket price and hotel price of the park by achieving the revenue target, thinking that no matter what the price, people would patronize, but this is not the case.

2. The location is wrong. From the site selection, Disneyland is less than 35 kilometers away from Paris and is one of the most famous tourist attractions in the world. In this way, Disneyland has become a stop for people to visit Paris, and only a few tourists are willing to spend the night at Disneyland. In addition, compared with the United States, public transportation in France is more convenient, so tourists naturally choose to take a day trip in the park, thus saving expensive hotel accommodation.

3. Cultural differences. From the perspective of cultural conflict, because American culture was widely welcomed and vigorously promoted in Japan's economic growth period, Tokyo Disneyland has attracted a large number of local and Japanese tourists since its opening, and its operation is in good condition. In contrast, the superiority of European traditional culture has greatly rejected Disneyland, the representative of American culture, which has caused some local residents to set up various obstacles from establishment to opening, and the promotion of American culture has also been resisted.