Traditional Culture Encyclopedia - Hotel franchise - Why EuroDisney chose Paris instead of Barcelona.
Why EuroDisney chose Paris instead of Barcelona.
2. The location is wrong. From the site selection, Disneyland is less than 35 kilometers away from Paris and is one of the most famous tourist attractions in the world. In this way, Disneyland has become a stop for people to visit Paris, and only a few tourists are willing to spend the night at Disneyland. In addition, compared with the United States, public transportation in France is more convenient, so tourists naturally choose to take a day trip in the park, thus saving expensive hotel accommodation.
3. Cultural differences. From the perspective of cultural conflict, because American culture was widely welcomed and vigorously promoted in Japan's economic growth period, Tokyo Disneyland has attracted a large number of local and Japanese tourists since its opening, and its operation is in good condition. In contrast, the superiority of European traditional culture has greatly rejected Disneyland, the representative of American culture, which has caused some local residents to set up various obstacles from establishment to opening, and the promotion of American culture has also been resisted.
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