What is the relationship between Maibakh and Mercedes?

German brand, now a brand of Mercedes-Benz.

DaimlerChrysler Group announced in new york that the German ultra-luxury car brand Maibakh, which had been silent for 60 years, was officially resurrected. Maibakh 57 and Maibakh 62 produced by Mercedes-Benz are introduced for the first time, and the prices are 365,438+00,000 euros and 360,000 euros respectively. This price is amazing, equivalent to the sum of 3.5 Mercedes S600 s or 2.5 Ferrari 360 s ... Even the famous Rolls-Royce and Bentley can only compete with Maibakh 62 with their high-end products.

A Century in Maibakh

Just like red wine, famous paintings and Gothic castles, the older a car brand is, the more precious it is. Especially for Maibakh, Rolls-Royce and other cars specially designed for "the rich among the rich", cars are no longer simple "means of transportation", but must have profound cultural background and even aristocratic temperament to show the owner's taste and uniqueness.

The cultural heritage of Maibakh Automobile comes from a father and son named Maibakh. 1885, wilhelm maybach helped his friend gottlieb daimler, known as the "father of automobiles", build the world's first vertical engine. 190 1 year, he designed a honeycomb radiator and a 35-horsepower Mercedes-Benz driven by the front and rear wheels of the engine. These automobile technologies, which seemed normal today, were a great innovation at that time. In the next few years, Maibakh invented the world's first four-speed mechanical transmission and spray carburetor, and became an automotive technical talent, so he was known as the "father of automotive design".

1909, Maibakh began to design high-performance engines for the famous led zeppelin. However, after 10 years, Maibakh Jr., who followed his father's footsteps, entered the automobile field, and made the first luxury car, Maibakh W 1, under the guidance of Maibakh Sr. in1year, which caused market repercussions. With its high-performance engine, excellent mechanical structure and noble interior, Maibakh Automobile soon became the main rival of Mercedes-Benz at that time.

1930, the famous Maibakh Zeppelin car came out. It used an 8-liter V 12 engine with a maximum power of 200 HP. It was one of the most advanced cars in the world at that time, which established the position of Maibakh automobile in the luxury field.

In 1930s, when Maibakh was booming, World War II broke out. In that war-torn era, luxury cars like Maibakh lost customers. 194 1 year, the factory producing 1800 Maibakh cars was forced to stop production. Maibakh, a once brilliant brand, also competed with Rolls-Royce and Bentley, and was annexed by Daimler-Benz on 196 1.

The restored Maibakh car.

Just 60 years after the disappearance of Maibakh automobile, Daimler Group is determined to revitalize this legendary brand again.

In order to make the resurrected Maibakh popular, technicians spent about a year touring around the world to show the prototype of Maibakh with its front covered, so as to listen to opinions from all sides. At the Geneva International Auto Show in March this year, Maibakh was exhibited by the mysterious Daimler-Chrysler Group in a dark glass cover, and Maibakh was announced back in this subtle way! It was not until the official listing at the beginning of this month that Maibakh showed his true colors.

The Maibakh 57 and 62 listed in new york this time are named after the length of the car body, that is, the length of the Maibakh 57 is 5.7 meters, while the length of the 62 is 6.2 meters.

In the top Maibakh 62 car, the interior equipment is extremely luxurious. In addition to the four-zone independent adjustable automatic air conditioner, DVD and surround sound, there are satellite phones and independent rear multifunctional seats with leg support. In addition, the wheelbase of the Maibakh 62 has reached 3.83 meters, which is longer than the total length of the Polo car. This ensures that Maibakh has enough space in the car.

Historically, Maibakh is a brand famous for its engine technology. Naturally, the restored Maibakh will not give up this tradition. Equipped with V 12 engine, the maximum power is 405KW and the torque is 900n·m, which is almost four times that of the similar engine in Maibakh in 1930.

Compete with Rolls-Royce for the market.

Some people define the resurrected Maibakh as "German Rolls Royce". Although this sentence is reasonable, it is not exact. Because Rolls-Royce, the pride of the British automobile industry, will soon be included in the German BMW Group and become a "real" German product. Another ultra-luxury brand Bentley has also joined the German Volkswagen Group. At present, BMW Group is busy upgrading Rolls-Royce and may launch a new Rolls-Royce in the next few years. In this context, Daimler Group, unwilling to lose to its "old rival", launched Maibakh Auto at this time, which obviously has strategic considerations. It regards Maibakh as a sharp knife in the ultra-luxury car market, and does not let BMW monopolize this market.

As far as products are concerned, Rolls-Royce and Maibakh should be on a par. And for such a car, the appeal and influence of the brand will be far more important than the quality of the car itself.

According to the plan, the annual output of Maibakh will be limited to about 65,438+0,000 vehicles, of which 40% will be sold to the United States, 25% to Europe and the rest to Asia, Australia and other regions. It is reported that DaimlerChrysler Group China Investment Co., Ltd. is currently investigating the sales prospects of Maibakh in China. Perhaps, next year, we will be able to see the elegance of Maibakh cars on the streets of China.

Compared with the "Angel" logo of Rolls-Royce, Maibakh's double M logo is much simpler. At first, the double M stands for "Maibakh Auto". Now, double M means "Made in Maibakh".