Advantages and Disadvantages of the Boston Matrix

Advantages of the Boston Matrix The application of the Boston Matrix method not only improves the analysis and strategic decision-making capabilities of managers, but also helps them look at problems from a forward-looking perspective and gain a deeper understanding of the various business activities of the enterprise. Strengthen the communication between business units and corporate managers, adjust the company's business portfolio in a timely manner, harvest or abandon shrinking businesses, increase investment in businesses with more development prospects, and tighten those businesses that have no development prospects. investment in business. \x0d\\x0d\Disadvantages of the Boston Matrix: Because the scoring levels are too broad, two or more different businesses may be located in one quadrant; due to the compromise nature of the scoring levels, many businesses are located in the middle area of ??the short matrix. It is difficult to determine what kind of warfare to use. At the same time, it is difficult for this method to take into account the balance of two or more businesses at the same time.