What does the hotel ota operation mainly do?

The main work of hotel ota operation is as follows:

1, hotel information management

OTA operation needs to be responsible for the entry and maintenance of hotel information. This includes hotel pictures, room type information, facilities and services, geographical location and other information. OTA platform needs to ensure the accuracy and timeliness of this information and provide customers with better service and quality housing experience.

2. Order management

OTA operation needs to collect and process customer's order information in time and deliver it to the hotel. At the same time, OTA platform needs to track the order status, deal with all kinds of problems and complaints in time, and ensure the stability, fairness and security of the transaction.

3. Hotel promotion

OTA operation needs to help the hotel promote online, let more potential customers know about the hotel and increase the exposure of the hotel. This includes improving the hotel's search ranking and raising the hotel's popularity through advertising, content marketing and social media.

4. Customer service

OTA operation needs to answer customers' questions and complaints and provide perfect after-sales service. At the same time, OTA operation needs to adjust and optimize hotel information and operation strategy in time according to the information feedback from customers.

OTA channel marketing

OTA is a technical term of tourism e-commerce, which refers to online travel agencies represented by Qunar.com, Ctrip.com and Tongcheng.com, mainly providing consultation and ordering services for users. In OTA mode, tourists can consult and book star-rated hotels online.

OTA mode has changed the traditional hotel marketing mode, and hotels actively use online marketing mode to carry out online ordering under OTA mode. However, due to the great changes in the marketing of star-rated hotels under OTA mode, some hotel enterprises lack sufficient network marketing experience, and there are some problems in the marketing under OTA mode, such as backward thinking and single channel, which requires hotel enterprises to find jobs as soon as possible.