The culture of Huanghua Reputation Building Department Store Group

Every time a Reputation Building is built, it will gradually become the first choice shopping place for consumers in surrounding areas. Wherever a store is built, it can create a lively effect. People vividly call it the "prestige building phenomenon."

Xingxinglou Street, where Huanghua Xingxing Building is located, was originally named Kangning Street. It is a very remote small street in Huanghua City. Since the Xingxing Building commercial building was built here, it has developed into the most prosperous street in Huanghua City. business district.

The first branch of Xinxinlou was built in Qingxian County. The place chosen was far away from the original commercial district of Qingxian County. It was a place that had been developed for several years but could not be developed. However, since the Xuxinlou was built in There, the land price there suddenly doubled, and it became a place where merchants gathered.

Zhang Hongrui attaches great importance to the construction of corporate culture. The integrity culture of Reputation Building affects every Huanghua person and the entire Huanghua city, and has become a rare "spiritual wealth" in Huanghua's social development. CCTV, "China Business News", "Chinese and Foreign Management" magazine and many other media and newspapers conducted interviews and reports on Credibility Building. Reputation Building, as a window industry, has led to the improvement of social atmosphere.

While focusing on honest management, Zhang Hongrui has been committed to building the company into a "teaching organization". After the company had just made some accumulation, the first thing Zhang Hongrui did was to find a location to build a vocational technical school, improve the living and learning conditions of employees, and start institutionalized training for employees. In recent years, as the company has continued to grow and develop, Zhang Hongrui has repeatedly increased the infrastructure construction of the learning environment, setting up libraries and reading rooms, strengthening teaching staff, etc. In 2000, millions of yuan was invested to build the 15-acre Credit Building Commercial Training Center. Each of the stores that have opened has a training center that is comparable in size to the headquarters, and they are all constructed and completed simultaneously with the main project of the commercial building. To ensure teaching purposes.

Zhang Hongrui attaches great importance to his own learning. His rich practical experience and hard study have formed a unique set of business management concepts. He has been successively employed as a special researcher of the Hebei Academy of Social Sciences, a special researcher of the Policy Research Office of the Provincial Party Committee, a part-time tutor for master's students in the School of Business Administration of Hebei University of Economics and Business, a director of the "Chinese and Foreign Management" board of directors, a member of the New Commercial Enterprise Committee of the China Business Research Association, Advisory member of the Business Ethics Committee of the Chinese Business Culture Research Association and visiting professor of Hebei University, Hebei University of Technology, and Hebei University of Economics and Business.

Zhang Hongrui strongly supports the development of public welfare undertakings in our city. He donated money to help the government widen Corning Street, invested 1.6 million yuan to help relocate the old Martyrs Cemetery, and invested millions of yuan to take over People's Park. In 2003, Zhang Hongrui won the Mayor's Special Award of 40,000 yuan. He donated 20,000 yuan to the disaster area and another 20,000 yuan to poor students. Since 1999, he has provided 30,000 yuan in scholarships to Hebei University of Economics and Business, Hebei University of Technology, and Hebei University every year, and has helped many poor students complete their studies. At the same time, help was also provided to poor households and poor students in our city, with assistance funds reaching 100,000 yuan. Since 2007, each Xinxinlou store has allocated 200,000 yuan to assist employees in need.

Xinxinlou adheres to the corporate positioning of focusing on the retail industry and developing towards chain operations. The next development strategy is to focus on opening subsidiaries and franchised stores. So far, the total business area is more than 70,000 square meters.

Credit Building is committed to the construction of a teaching organization: actively carrying out multi-level (pre-job, on-the-job training, etc.), multi-form (employee vocational school, pre-class meetings, etc.), all-round employee training, teaching , learning penetrates into all aspects of business management. Each store invests millions of yuan to build a business training center, build employee apartments, set up libraries and reading rooms, publish journals, and compile teaching materials to create a lifelong learning environment for employees.

Credit Building is eager for talents, respects talents, pays attention to early investment in talents, and pays attention to the potential of talents. The company has formulated specific and scientific career plans for the development of talents, and provides good training and practice opportunities.

We advocate: study and work hard, live and entertain happily

We are building the Credibility Building into: a business school for the retail department store industry

The growth of professional managers Cradle

Enterprise positioning

Focuses on the retail industry and develops in the direction of chain operations. Never get involved in high-risk investment areas.

Development principles:

Lay a solid foundation, grasp the rules, let nature take its course, and leave room for improvement.

Development model:

Further solidify the foundation: build a teaching organization and create a lifelong learning environment for employees. Cultivate and reserve talents, improve corporate systems, and build corporate culture. On this basis:

1. The headquarters will open 2-4 branches, and the rest will develop subsidiaries; each subsidiary will develop on its own according to this model. The overall effect is a robust + fission expansion effect.

Second, on the premise of sufficient human resources, adopt the "output management team including general manager candidate" model and explore "franchising" to ensure the gold content of the "Credit Building" brand.

3. Relying on the famous store effect, gradually explore the operation of private brand products.

Interpretation:

1. About corporate positioning

* High-risk investment is also needed for social development.

*Resist the temptation, only by doing something you can do something.

2. Regarding development principles

* We advocate that "the foundation determines the floor" and do not agree with "unconventional" development.

*We believe that human beings can only understand nature, grasp the laws, and take advantage of the situation. We despise "turning things around" and "man can conquer nature".

*We advocate continuous self-transcendence through tapping potential. Leave room for the use of all resources, and do not advocate "full load".

3. Our purpose of implementing "franchising" is not to make profits from the transfer of intangible assets, but to support the success of employees, while realizing the full sharing of resources and scale advantages, and improving the competitive advantage of the entire group. .

4. We implement product "brand" management not to obtain high added value, but to allow each branch to have strong advantageous products that are difficult for other merchants to compete with.

Shijiazhuang Xingxinglou Department Store Co., Ltd. is the second subsidiary of Huanghua Xingxinglou Department Store Group. Its first commercial building, Gaocheng Xingxinglou Commercial Building, is located on the east side of Changsheng Street and Gongye Road in Gaocheng City. On the north side, it covers an area of ??56.7 acres and has a total construction area of ??35,000 square meters. It is expected to be completed and opened in September 2008.