Brief introduction of low-carbon marketing

In the 1990s, the United Nations Conference on Environment and Development adopted Global Agenda 2 1 Century, requiring countries to formulate their own sustainable development strategies, plans and countermeasures according to their own conditions. Some countries have launched a "green plan" with the theme of environmental protection, actively establishing the concept of green marketing and implementing green marketing. In other words, enterprise marketing activities must embody social values and ethics, fully consider social benefits, consciously safeguard the natural ecological balance, and consciously resist all kinds of harmful marketing, and seek the coordination of consumer interests, enterprise interests and environmental interests from beginning to end, not only fully meet the needs of consumers, realize the profit objectives of enterprises, but also fully pay attention to the natural ecological balance.