Five real estate marketing plans

# Planning # Introduction Time flies. A period of work has come to an end. Our work will be more difficult and have higher work goals. It is time to seriously think about how to write the planning book. The following is a real estate marketing plan, welcome to read!

1. Real estate marketing plan

1. Project introduction:

A real estate project is located in the southeast plate of Zhengzhou real estate market, south of Zhengbian Road, and three roads, namely Fenghuang East Road, Fengtai Road (under construction) and Qingnian Road, separate the community from the surrounding commodity world and famous building materials market.

The existing property form of a real estate consists of townhouses, ordinary existing houses and small apartments under construction. The market positioning of the first-phase townhouse was wrong, and there were sales obstacles. In the first phase, six multi-storey buildings (5#, 7#, 9#, 11#, 13# and 15#) learned the lessons of villas, entered the market at ultra-low prices, and successfully achieved sales, but failed to achieve the expected profits for developers, and failed to establish the brand image of medium and high-grade properties, which inadvertently formed brand obstacles for the next phase of small apartment development and small high-rise development of a real estate.

At present, there are 37 existing houses and quasi-existing houses in the first-phase multi-storey building, with sales of 8.5 million yuan. Among them, there are 23 sets of 159.7M2 three rooms and two halls, mainly on the fifth and sixth floors; 7 sets of 127M2 three rooms and two halls; The sales amount of these two rooms accounted for 9.4% of the balance of the first phase.

in the second phase, the total sales amount of small-sized houses is estimated to be 28 million yuan, and the street shops are 17 million yuan, totaling 45 million yuan. The pre-sale permit is expected to be issued at the end of May 2xx.

It can be seen that at present, the saleable resources of a real estate are composed of three different properties: small-sized houses with faster delivery, large-sized houses with existing houses and shops. Among them, the second-phase small-sized apartment accounts for 52% of the total saleable amount, the first-phase large-sized apartment accounts for 16%, and the second-phase street shops account for 32%. How to solve the obstacle of too scattered saleable resources is one of the major challenges we face.

2. Market overview and basic competition pattern:

A. Southeast plate and Zhengbian Road business circle.

the southeast plate of Zhengzhou real estate market is mainly composed of three parts: along Zhengbian Road, along the southern section of Dongming Road, along Hanghai East Road and along National Highway 17.

The area along Zhengbian Road is mainly composed of middle and high-grade buildings such as Jianye, Yingxie, Lily Garden and Oriental Pearl. Under the support of Zhengbian Road business circle, it has become a clear noble residential area. A real estate is located in this area. It is almost separated from the British Association and Jianye. However, in the process of trading, a real estate did not distinguish the brand between business environment and living environment and took advantage of it. It only intervened in the competition with the brand connotation of low price, which not only failed to gain the natural location price advantage, but also created brand obstacles for the second and third phases.

B, the competition along the southern section of Dongming Road is very fierce at present, which is mainly composed of buildings such as Dongming Garden and Jiayi Garden.

Hanghai East Road and National Highway 17 are the highlights of the property market since 2xx, and there are a number of medium-priced large-scale properties such as Baojing, Golden Harbor, Sydney Sunshine and Yanguiyuan. Among them, Yanguiyuan is a competitive property with a small apartment in the second phase of a real estate, and almost all other properties have a clear competitive relationship with a 159,127-square-meter existing house in the first phase of a real estate.

2. Real estate marketing plan

As a real estate salesman, my sales department completed the annual sales task ahead of schedule under the correct leadership of the company leaders and the active cooperation of various departments. This year, the real estate market experienced ups and downs, and the whole sales team experienced the process of the real estate market from bleak to hot. In the background of xx, sales will be full of opportunities and challenges.

first, strengthen my own business ability training

in the real estate sales work, I will strengthen my professional skills training to lay a solid foundation for realizing the sales task. Conduct skills training focusing on sales skills to improve their professional quality in an all-round way. Make sure that you always maintain high morale, unity and positive work enthusiasm in sales work.

Second, pay close attention to the domestic economic and policy trends

In the new year, I will carefully study the changes in the domestic and local real estate markets to provide a basis for sales strategy decision-making. How to deal with it to ensure the realization of the sales task is a work that I must pay attention to and study.

third, analyze the saleable products, and formulate the sales plan, target and implementation plan

My focus in real estate sales is apartments. I will carefully analyze the characteristics of saleable products, tap the selling points of products, and combine the research of similar products in the market to formulate scientific and reasonable sales plans, task targets and detailed implementation plans for different products.

iv. identify different target customer groups for different products to be sold, and study and implement effective sales methods

I will carefully analyze and find out the effective target customer groups based on my previous sales experience and my understanding of saleable products. I will summarize the perfect and efficient sales methods through statistical analysis of the data at work.

V. Implementing the requirements of the Group and ensuring the successful achievement of the sales task

I will seriously implement the sales plan as planned, adjust the sales plan in time according to the sales situation and market changes, and revise the sales implementation plan. Summarize the phased sales work regularly, make a good plan for the sudden change of market conditions, and make every effort to ensure the completion of sales tasks.

in order to better carry out the work in the new year, we need to constantly improve our business skills to ensure the completion of sales tasks. Shops account for a large proportion of saleable products next year, which requires me to have higher professional knowledge as a guarantee. With the help of department managers and colleagues, I will carry out relevant professional knowledge training, so that the sales work can meet the requirements of sales shops and rise to a new height.

3. Real estate marketing plan

The development of real estate companies is inseparable from the overall quality, guidelines and team building of the whole company. Improving the standard of execution, establishing a good sales team and having a good working mode and working environment are the keys to the work.

1. sales target.

the most basic sales target this year is to make monthly receipts. According to the sales task issued by the company, the task is decomposed into monthly, weekly and daily according to the specific situation; Break down the monthly, weekly and daily sales targets to each salesperson to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks.

2. Establish a relatively stable sales team that is familiar with the business.

Talent is the most valuable resource of an enterprise, and all sales achievements originate from having a good salesman. Establishing a cohesive and cooperative sales team is the foundation of an enterprise. Building a harmonious and lethal team in next year's work is a major task.

3. Improve the sales system and establish a set of clear and systematic business management methods.

Sales management is a long-standing problem for enterprises. When salesmen are on business trips, they see customers in a state of laissez-faire. The purpose of perfecting the sales management system is to let salesmen play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership.

4. Cultivate the habit of salespeople finding problems, summing up problems and constantly improving themselves.

The purpose of training salesmen to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so that their business ability can be improved to a new level.

5. establish sales and service outlets in regions and cities.

according to a series of problems encountered during the business trip this year, the scheduled customer suddenly changed the itinerary, broke the contract, and the vehicle was not at home, which disrupted the planned itinerary and failed to successfully complete the business trip. Causing a waste of time and money.

4. Real estate marketing plan

1. Purpose

The plan is to achieve the sales target of 1 million and increase the number of members of the team by 1. The purpose of making this plan is to ensure the completion of indicators and the realization of goals.

II. Objectives

1. Grasp the advantages of our "product" location comprehensively and deeply and apply it freely.

2. Collect 1 pieces of customer information according to the information I have known before and searched from other channels.

3. Lock in 3 interested customers.

4. Strive to achieve the sales target.

III. Work Development Plan

As we all know, the competition of modern real estate sales is the competition of services. Services are divided into pre-sale services, in-sale services and after-sale services, and our real estate sales are also a kind of "service", so the preliminary work, that is, pre-sale services, is the top priority of our work. Because of this, my work development plan is also centered on "pre-sales service".

1. Collect customer data extensively through multiple channels, and input them after preliminary analysis. In the process of continuous information input, I will constantly improve my business knowledge, so that I can have a further in-depth understanding on the basis of mastering the characteristics of real estate sales, and be able to apply them freely and answer questions in front of customers.

2. Provide services to interested customers as much as possible (for example, inform them of the real estate and prices in time according to their needs), so as to let customers know about the housing and prices, and on this basis, interact with customers.

Give customers an invisible pressure, such as tight housing, rising prices, etc. Arouse their desire to buy.

3. In the process of communicating with customers by telephone, grasp their psychological trends in real time, and classify customers according to these.

4. In the process of communication, target interested customers, and keep continuous contact and communication. If customers are interested in our products or want to know more about them, they can arrange interviews.

5. Make all kinds of full preparations before the interview, so as to know the housing, area and unit price like the back of your hand.

6. Summarize and analyze the results after each interview, report to the superior and listen to the opinions of the leaders. Overcome difficulties, adjust mentality, and continue to fight.

7. Make progress by summing up and exploring.

iv. summary of plan evaluation

after one month, we should make an evaluation of the work achievements and plan implementation of this month, sum up the gains and losses, and prepare for the work of next month.

under the correct leadership of the company, we will unite and cooperate with various functional departments to achieve the goals set by the company, as follows:

1. We have recently completed the acceptance of buildings 1#~3# in Guihuayuan.

2. Strengthen the communication, coordination and management between the construction unit and the supervision unit, ensure the quality and progress of the project, and ensure that the 1#, 2#, 5#, 6#, 7#, 8#, 9# and 1# buildings in Yulong Bay can be completed and accepted before the end of the year, and delivered for use when supporting projects such as greening are completed; The hotel in Building 3 completed all civil works.

3. Establish the brand image of Le Fuqiang, handle customer complaints and maintenance problems of Sunshine Garden and Guihuayuan, and satisfy customers as much as possible.

Work suggestion:

1. Strengthen brand and human resource management

Enterprise management includes cost control, quality management, schedule control, supplier management and investment management, as well as marketing management, brand management and human resource management. After this global economic oscillation, only by firmly consolidating the brand foundation and having a hard-working, responsive and fast response system can we get out of the current crisis faster.

2. Combine with the company's development strategy, train the personnel in a targeted manner, create a team with fine management, technical knowledge, good management and high quality, strive to make the best use of the talents, and take creative incentives to evaluate the personnel, creating various training and learning opportunities for employees.

with the improvement of the national economic situation, our company is taking solid steps, carrying out the concept of constantly meeting customers' requirements and exceeding customers' expectations, establishing customer service procedures, putting people first, paying attention to and conscientiously implementing customers' needs at all stages, and further improving the company's comprehensive management platform. The company's development scale is constantly expanding, the product structure is constantly optimized, and its economic benefits and comprehensive strength are constantly enhanced. Facing the development of the company, the engineering department will actively promote the working system with fine project management as the core, and integrate "meticulous" as attitude, "meticulous" as process and "excellent" as result into project management. Looking forward to the future, the engineering staff are meeting the development and challenges of the company's renewal with full spirit, high morale and full confidence.

5. Real estate marketing plan

2xx is a crucial year for our real estate company to start its business. For a newcomer who has just stepped into the real estate intermediary market, it is also a year full of challenges, opportunities and pressures. Therefore, in order for me to adjust my working mentality, enhance my sense of responsibility and service, and fully understand and do a good job in factory intermediary. To this end, with the enthusiastic help of two colleagues, Zhu and Guo, in the workshop department, I gradually realized the basic business work of this department, and fully realized my current shortcomings in all aspects. In order to grow into a professional broker as soon as possible, I made the following work plans:

1. Being familiar with the company's rules and regulations and basic business work

As an employee of the company, I have a better understanding of the company's business through this business contact. This is a big defect for salesmen. I hope the company can organize regular study and training for new employees in the future, so as to work more smoothly.

1. In the first quarter, I focused on business learning. As our company is in the opening period, the planning of the department has not yet been completed, and the market will be in a low ebb after the holiday, I will make full use of this time to supplement relevant business knowledge, seriously study the company's rules and regulations, and fully understand and cooperate with company personnel; In order to find a new source of inventory and understand the situation of industrial plants in the surrounding towns, we will sweep the inventory on the spot. Contact customers through internet, telephone and stranger visits, and strengthen contact with customers' feelings in order to form a strong customer group.

2. In the second quarter, the company has officially embarked on the track, and the industrial plant market will usher in a small peak period. With a certain understanding of the business, I will strive to open the bill as soon as possible, so as to officially become an employee of our company. And train new employees together with managers Zhu and Guo, so that the plant department can grow up as soon as possible.

3. In the third quarter, the Mid-Autumn Festival in November will bring a good start to the second half of the year. Moreover, with the increase of the number of our company's laying, some large-scale customers can gradually infiltrate in and make full preparations for the factory market war at the end of the year. At this time, I will try my best to make efforts for the further development of the company together with other employees of the company.

4. The work at the end of the year is the peak period of the year. In addition, our factory promotion and customer promotion for one year, I believe it is the most enthusiastic time for our factory department. Our department will fully according to the actual situation, time characteristics.