What level of brand does Bulgari belong to?

High-end grade.

Bulgari is an Italian luxury brand founded in 1884. The brand started with jewelry and later expanded into watches, perfumes, leather goods and hotels. Bulgari is positioned as a high-end luxury brand, and its product prices are relatively high, making it one of the high-end brands in the luxury market. Bvlgari is bold, unique, noble and classic. Balance also combines classical and modern features, breaks through the strict rules of traditional academic design, and is inspired by Greek elegance, Italian Renaissance and 19th-century metallurgical technology to create Bulgari's unique style.

Luxury, also known as non-daily necessities, is defined internationally as "a consumer product that is unique, scarce, rare and beyond the scope of people's survival and development needs." In economics, luxury goods refer to products with the highest value/quality ratio. They are products with the highest quality and price on the market. They mainly include high-end clothing, jewelry, luxury yachts, private jets, etc.